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Whois & Analysis for blackline.com

Nov 17, 2019 3:35 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for blackline.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Business Software
• Online since
November 8, 1996 Explore Wayback Machine
• Age
27 years, 5 months, 19 days
• Alexa Rank
#148.272, blackline.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on October 17, 2020.
Title Tag
The Unified Cloud for Accounting and Finance | BlackLine
Length: 56 (recommended: 10 to 70)
Meta Description
BlackLine automates complex, manual and repetitive accounting processes and enables companies to move beyond the legacy record-to-report process.
Length: 145 (recommended: 50 to 160)
Google preview
Desktop Version

The Unified Cloud for Accounting and Finance | BlackLine

https://blackline.com

BlackLine automates complex, manual and repetitive accounting processes and enables companies to move beyond the legacy record-to-report process.

Mobile Version

https://blackline.com

The Unified Cloud for Accounting and Finance | BlackLine

BlackLine automates complex, manual and repetitive accounting processes and enables companies to move beyond the legacy record-to-...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by blackline.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Record to report Confidence: 86% Arrow up

Record to report or R2R is the management process for providing strategic, financial and operational feedback to understand how a business is performing.

It covers the steps involved in preparing and reporting the overall accounts which are typically stored in a general or nominal ledger and managed by a Comptroller.

The detailed steps involved are:

Business process Confidence: 71% Arrow up

A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers.

It may often be visualized as a flowchart of a sequence of activities with interleaving decision points or as a process matrix of a sequence of activities with relevance rules based on data in the process.

Accounting Confidence: 71% Arrow up

Accounting or accountancy is the measurement, processing and communication of financial information about economic entities such as businesses and corporations.

The modern field was established by the Italian mathematician Luca Pacioli in 1494.

Accounting, which has been called the "language of business", measures the results of an organization's economic activities and conveys this information to a variety of users, including investors, creditors, management, and regulators.

Practitioners of accounting are known as accountants.

The terms "accounting" and "financial reporting" are often used as synonyms.

Finance Confidence: 69% Arrow up

Finance is a field that deals with the study of investments.

It includes the dynamics of assets and liabilities over time under conditions of different degrees of uncertainty and risk.

Finance can also be defined as the science of money management.

Finance aims to price assets based on their risk level and their expected rate of return.

Finance can be broken into three different sub-categories: public finance, corporate finance and personal finance.

Cloud computing Confidence: 64% Arrow

WEBSITE SPEED

blackline.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

54%

blackline.com is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #148.272 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • blackline.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (45.1%)
  • Flag for PolandPoland (23.3%)
  • Flag for IndiaIndia (10.8%)
  • Flaf icon for other countryOthers (20.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #52.317
Flag for PolandPoland #5.581
Flag for IndiaIndia #95.364

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How blackline.com looks like on a mobile device such as an iPhone.

Tablet
How blackline.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 62% #f0f0f0
  • 30% #ffffff
  • 1% #f0ffff
  • 1% #f0f0ff
  • 1% #fff0f0
  • 1% #90e0f0
  • 1% #fffff0
  • 0% #10a0e0
  • 0% #000000
  • 0% #f0c060
  • 0% #f01020
  • 0% #f0fff0

Text/code ratio

blackline.com's text/code ratio is 2.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 3
  • <H3> 1
  • <H4> 4
  • <H5> 6
  • <H6> 35
<H1>
Top level heading
Blackline recognized as leader by gartner
Cloud financial close solutions | 2019 gartner magic quadrant
<H2>
2nd level heading
Blackline can help you…
Commitment
Transform your accounting processes
<H3>
3rd level heading
Blackline on bloomberg
<H4>
4th level heading
Banking on automation: how financial ınstitutions are cashing ın (us)
Articles
Webinars
The world’s leading companiestrust blackline
<H5>
5th level heading
The future of accounting ıs here
Solutions
Platform
Resources
Company
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Ensure balance sheet completeness and accuracy
Centralize and standardize the month-end close
Automate manual processes and optimize time
Unify intercompany accounting for global alignment
Orchestrate and automate sap close activities
Alt attributes Arrow up

We found 66 images on this website.
50 ALT attributes are missing on your image tags. The issue affects 27 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 50 images on blackline.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 506
  • Likes 101
  • Shares 355
  • Comments 50

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 11/08/1996 27 years, 5 months, 19 days ago
Last Modified 07/02/2019 4 years, 9 months, 28 days ago
Expiration Date 07/02/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-431.awsdns-53.com 205.251.193.175 Flag for United StatesUnited States
ns1.p09.dynect.net 208.78.70.9 Flag for United StatesUnited States
ns-827.awsdns-39.net 205.251.195.59 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 13.225.78.76
  • Country
  • Flag for GermanyGermany
  • Region
  • Hesse , Frankfurt am Main
  • Latitude and Longitude
  • 50.1109 : 8.68213
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