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SEO Report for britishcouncil.org

November 17, 2019 11:36 AM
Desktop screen Desktop screenshot for britishcouncil.org

SEO SCORE

Favicon for britishcouncil.orgbritishcouncil.org
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
December 11, 1998 (explore Wayback Machine)
• Age
21 years, 1 month, 11 days
• Alexa Rank
#1.832, britishcouncil.org is in the world's top 2.000 websites!

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SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
British Council | The UK’s international culture and education organisation
Length: 77 (recommended: 10 to 70)
Meta Description
The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.
Length: 126 (recommended: 50 to 160)
Google preview
Desktop Version

British Council | The UK’s international culture and education organis...

http://britishcouncil.org

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

Mobile Version

Favicon for britishcouncil.org http://britishcouncil.org

British Council | The UK’s international culture and education organis...

The British Council is the United Kingdom’s international organisation for cultural relations and educational opportunities.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by britishcouncil.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
British Council Confidence: 82% Arrow up

The British Council is a British organisation specialising in international cultural and educational opportunities.

It works in over 100 countries: promoting a wider knowledge of the UK and the English language; encouraging cultural, scientific, technological and educational co-operation with the UK; and changing people’s lives through access to UK education, skills, qualifications, culture and society.

United Kingdom Confidence: 78% Arrow up

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a sovereign country in western Europe.

Education Confidence: 71% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

International organization Confidence: 70% Arrow up

An international organization is an organization with an international membership, scope, or presence.

There are two main types:

Equal opportunity Confidence: 68% Arrow up

Equal opportunity is a stipulation that all people should be treated similarly, unhampered by artificial barriers or prejudices or preferences, except when particular distinctions can be explicitly justified.

The aim according to this often complex and contested concept is that important jobs should go to those "most qualified" – persons most likely to perform ably in a given task – and not go to persons for arbitrary or irrelevant reasons, such as circumstances of birth, upbringing, having well-connected relatives or friends, religion, sex, ethnicity, race, caste, or involuntary personal attributes such as disability, age, gender identity, or sexual orientation.

Chances for advancement should be open to everybody interested such that they have "an equal chance to compete within the framework of goals and the structure of rules established." The idea is to remove arbitrariness from the selection process and base it on some "pre-agreed basis of fairness, with the assessment process being related to the type of position", and emphasizing procedural and legal means.

Individuals should succeed or fail based on their own efforts and not extraneous circumstances such as having well-connected parents.

It is opposed to nepotism and plays a role in whether a social structure is seen as legitimate.

The concept is applicable in areas of public life in which benefits are earned and received such as employment and education, although it can apply to many other areas as well.

WEBSITE SPEED

britishcouncil.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

britishcouncil.org is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.832 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for britishcouncil.org

Daily visitors by country

  • britishcouncil.org daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (10.9%)
  • Flag for Russian FederationRussian Federation (5.1%)
  • Flag for SpainSpain (4.1%)
  • Flag for AzerbaijanAzerbaijan (3.1%)
  • Flag for PakistanPakistan (3.8%)
  • Flaf icon for other countryOthers (73%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #1.637
Flag for IndiaIndia #1.277
Flag for IndonesiaIndonesia #2.546
Flag for EgyptEgypt #1.206
Flag for ThailandThailand #1.459

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How britishcouncil.org looks like on a mobile device such as an iPhone.

Tablet
How britishcouncil.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #f0f0f0
  • 18% #ffffff
  • 10% #707060
  • 9% #504030
  • 5% #808070
  • 5% #908070
  • 4% #603010
  • 4% #704020
  • 1% #e0e0d0
  • 1% #f0ffff
  • 1% #806050
  • 0% #f0f0ff

Text/code ratio

britishcouncil.org's text/code ratio is 2.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 18
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to the british council
<H2>
2nd level heading
British council
Learn english near you and online
Take ıelts near you
Study towards a uk university qualification
Enter our global innovation challenge ıdeas change lives
Alt attributes Arrow up

We found 7 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on britishcouncil.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 15.382
  • Likes 8.542
  • Shares 5.823
  • Comments 1.017
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/11/1998 21 years, 1 month, 11 days ago
Last Modified 06/21/2019 7 months, 4 days ago
Nameservers Arrow up
Host IP Address Country
ns2.netnames.net 69.36.145.33 Flag for United StatesUnited States
ns1.netnames.net 209.112.114.33 Flag for NetherlandsNetherlands
ns5.netnames.net 209.112.114.33 Flag for NetherlandsNetherlands

SERVER

Server map
  • Service Provider (ISP)
  • Corporation Service Company
  • IP Address
  • 165.160.13.20
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9072 : -77.0369

EDUCATION > COLLEGE / GRADUATE SCHOOL COMPETITORS IN UNITED STATES

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