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Whois & Analysis for burton.com

Dec 29, 2019 11:29 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for burton.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Sports  >  Snowboarding
• Online since
• Age
30 years, 3 months, 25 days
• Alexa Rank
#18.454, burton.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 16, 2021.
Title Tag
Burton.com | Burton Snowboards US
Length: 33 (recommended: 10 to 70)
Meta Description
Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs, bags, luggage, and accessories.
Length: 228 (recommended: 50 to 160)
Google preview
Desktop Version

Burton.com | Burton Snowboards US

https://burton.com

Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as wel...

Mobile Version

https://burton.com

Burton.com | Burton Snowboards US

Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bind...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.burton.com/us/en/home en-us
https://www.burton.com/ca/en/home en-ca
https://www.burton.com/ca/fr/home fr-ca
https://www.burton.com/be/fr/home fr-be
https://www.burton.com/be/de/home de-be
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=yes

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by burton.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Burton Snowboards Confidence: 88% Arrow up

Burton Snowboards is a manufacturer of snowboards.

Founded by Jake Burton Carpenter in 1977, the company specializes in a product line aimed at snowboarders: snowboards, bindings, boots, outerwear, and accessories.

Snowboarding Confidence: 80% Arrow up

Snowboarding is a recreational activity and Olympic and Paralympic sport that involves descending a snow-covered slope while standing on a snowboard attached to a rider's feet.

Outerwear Confidence: 74% Arrow up

Outerwear is clothing worn outdoors.

OR: "clothing designed to be worn outside other garments" (Shorter Oxford English Dictionary), as opposed to underwear.

Clothing Confidence: 73% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Handbag Confidence: 72% Arrow up

A handbag, also purse or pouch in North American English, is a handled medium-to-large that is often fashionably designed, often used by women, to hold personal items.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on burton.com

TRAFFIC

This website is ranked #18.454 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • burton.com daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (60.4%)
  • Flag for CanadaCanada (5.4%)
  • Flag for JapanJapan (16.1%)
  • Flaf icon for other countryOthers (18.1%)

Traffic country ranks

Country Rank
Flag for IsraelIsrael #8.009
Flag for United States of AmericaUnited States of America #3.631
Flag for CanadaCanada #4.833
Flag for JapanJapan #5.905

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How burton.com looks like on a mobile device such as an iPhone.

Tablet
How burton.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 76% #808080
  • 13% #ffffff
  • 11% #f0f0f0
  • 0% #fff0ff
  • 0% #f0ffff
  • 0% #809090
  • 0% #705060
  • 0% #605060
  • 0% #90a0a0
  • 0% #d0e0e0
  • 0% #808070
  • 0% #405040

Text/code ratio

burton.com's text/code ratio is 3.68%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.68%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 1
  • <H4> 12
  • <H5> 24
  • <H6> 0
<H1>
Top level heading
Javascript required
<H2>
2nd level heading
Big thumbs up
Snow jackets
Snowboards
Gloves & mittens
Best sellers
<H3>
3rd level heading
Boots use laces, chairlifts use cables, and this website uses javascript. please enable javascript or update your browser to view this web content.
<H4>
4th level heading
North america
Europe
Asia
Snowboard packages
Shop the look (2)
<H5>
5th level heading
Men's beginner snowboard setup (2)
Boys' beginner snowboard setup (2)
Women's beginner snowboard setup
Men's midweight base layer set (2)
Men's all mountain outerwear kit (2)
Alt attributes Arrow up

We found 29 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on burton.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.473
  • Likes 721
  • Shares 6.535
  • Comments 217

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 07/14/1994 30 years, 3 months, 25 days ago
Last Modified 06/11/2019 5 years, 4 months, 28 days ago
Expiration Date 07/12/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns3.p08.dynect.net 208.78.71.8 Flag for United StatesUnited States
ns4.p08.dynect.net 204.13.251.8 Flag for United StatesUnited States
ns1.p08.dynect.net 208.78.70.8 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.198.21.111
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3482 : 4.91932
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