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Whois & Analysis for valvoline.com

Dec 29, 2019 11:23 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Valvoline Licensing and Intellectual Property LLC
• Organization
Valvoline Licensing and Intellectual Property LLC
• City
Lexington
• Zip Code
40509
• State
KY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for valvoline.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Valvoline Licensing and Intellectual Property LLC See more
• Category
Business
• Online since
• Age
29 years, 1 month, 29 days
• Alexa Rank
#112.571, valvoline.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on July 26, 2020.
Title Tag
Valvoline™
Length: 12 (recommended: 10 to 70)
Meta Description
Valvoline Inc. (VVV) is a leading provider of automotive services and supplier of premium DIY motor oil. Operator and franchisor of Quick-lube chain, Valvoline Instant Oil Change.<br /> <br />
Length: 192 (recommended: 50 to 160)
Google preview
Desktop Version

Valvoline™

https://valvoline.com

Valvoline Inc. (VVV) is a leading provider of automotive services and supplier of premium DIY motor oil. Operator and franchisor of Quick-lube chain, Valvoline Insta...

Mobile Version

https://valvoline.com

Valvoline™

Valvoline Inc. (VVV) is a leading provider of automotive services and supplier of premium DIY motor oil. Operator and franchisor o...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by valvoline.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Valvoline Instant Oil Change Confidence: 86% Arrow up

Valvoline Instant Oil Change is a company which provides preventative maintenance services for many different types of automobiles.

These services include oil changes, antifreeze changes, differential fluid changes, batteries, belts, fuel system cleaning service, lights, wipers and transmission fluid changes, and in states where services are contracted out by state regulatory agencies, emissions testing.

Valvoline oils and products are featured at all locations.

Motor oil Confidence: 77% Arrow up

Motor oil, engine oil, or engine lubricant is any of various substances (comprising oil enhanced with additives, for example extreme pressure additives) are often used for lubrication of internal combustion engines.

The main function of motor oil is to reduce wear on moving parts; it also cleans moving parts from the sludge, inhibits corrosion, improves sealing, and cools the engine by carrying heat away from moving parts.

Do it yourself Confidence: 75% Arrow up

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)".

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Franchising Confidence: 74% Arrow up

Franchising is the practice of the right to use a firm's business model and brand for a prescribed period of time.

The word "franchise" is of Anglo-French derivation—from franc, meaning free—and is used both as a noun and as a (transitive) verb.

Distribution (business) Confidence: 70% Arrow up

Distribution (or place) is one of the four elements of the marketing mix.

Distribution is the process of making a product or service available for the consumer or business user that needs it.

This can be done directly by the producer or service provider, or using indirect channels with intermediaries.

WEBSITE SPEED

valvoline.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

valvoline.com is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #112.571 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • valvoline.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (6.7%)
  • Flag for United States of AmericaUnited States of America (68.1%)
  • Flag for AustraliaAustralia (11.7%)
  • Flag for CanadaCanada (6.2%)
  • Flaf icon for other countryOthers (7.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #111.956
Flag for United States of AmericaUnited States of America #39.277
Flag for AustraliaAustralia #12.211
Flag for CanadaCanada #50.455

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How valvoline.com looks like on a mobile device such as an iPhone.

Tablet
How valvoline.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #000000
  • 14% #ffffff
  • 2% #b03030
  • 2% #e04040
  • 2% #f0f0f0
  • 2% #903030
  • 2% #b04040
  • 2% #d03030
  • 1% #002060
  • 1% #902020
  • 1% #d02020
  • 1% #406070

Text/code ratio

valvoline.com's text/code ratio is 4.55%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.55%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 0
  • <H3> 15
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Do you know what carbon buildup does to your newer engine?
Tested & proven at the valvolıne™ engıne lab
Are you a 'severe' driver?
<H3>
3rd level heading
Oil change
Radiator/cooling service
Brake fluid service
Transmission system service
Wiper blades
<H4>
4th level heading
Primary navigation
Valvoline ınstant oil change
Find valvoline near you
Product catalog
Alt attributes Arrow up

We found 14 images on this website.
11 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on valvoline.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 12.013
  • Likes 290
  • Shares 11.671
  • Comments 52

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/04/1995 29 years, 1 month, 29 days ago
Last Modified 03/01/2019 5 years, 2 months, 2 days ago
Expiration Date 03/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns4.p04.nsone.net 198.51.45.68 Flag for United StatesUnited States
dns3.p04.nsone.net 198.51.44.68 Flag for United StatesUnited States
dns2.p04.nsone.net 198.51.45.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Conduent Business Services, LLC
  • IP Address
  • 162.128.9.236
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7128 : -74.0059
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