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Whois & Analysis for butterfinger.com

Dec 26, 2019 11:41 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Stefano Marzocchi
• Organization
Fervalue USA Inc.
• Address
1209 Orange St
Desktop screen Desktop screenshot for butterfinger.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Fervalue USA Inc. See more
• Category
Food & Drink  >  Desserts & Baking
• Online since
April 30, 1998 Explore Wayback Machine
• Age
26 years, 6 months, 22 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 27, 2020.
Title Tag
Butterfinger Candy - Butterfinger - Home
Length: 40 (recommended: 10 to 70)
Meta Description
Official website of Butterfinger candy bars. The one of a kind - crispety, crunchety, peanut-buttery chocolate bar.
Length: 115 (recommended: 50 to 160)
Google preview
Desktop Version

Butterfinger Candy - Butterfinger - Home

https://butterfinger.com

Official website of Butterfinger candy bars. The one of a kind - crispety, crunchety, peanut-buttery chocolate bar.

Mobile Version

https://butterfinger.com

Butterfinger Candy - Butterfinger - Home

Official website of Butterfinger candy bars. The one of a kind - crispety, crunchety, peanut-buttery chocolate bar.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by butterfinger.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Butterfinger Confidence: 90% Arrow up

Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which currently is manufactured by Nestlé.

The bar consists of a crispy core of creamy peanut butter blended with sugar candy in chocolatey coating.

Butterfinger has become known for humorous marketing and a roster of memorably funny spokespersons, including Bart Simpson, Top Cat, Seth Green, Erik Estrada, Rob Lowe, and Jamie Pressly, its most recent and first female spokesperson.

Other memorable ad campaigns include counting down the end of the world or BARmageddon, with evidence such as the first-ever, QR-shaped crop circle in Kansas, a Butterfinger comedy-horror movie called “Butterfinger the 13th,” the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League, and several attention-grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger.”.

Peanut Confidence: 82% Arrow up

The peanut, also known as the groundnut and the goober and taxonomically classified as Arachis hypogaea, is a legume crop grown mainly for its edible seeds.

It is widely grown in the tropics and subtropics, being important to both small and large commercial producers.

It is classified as both a grain legume and, because of its high oil content, an oil crop.

World annual production of shelled peanuts was 42 million tonnes in 2014.

Atypically among crop plants, peanut pods develop underground rather than aboveground.

It is this characteristic that the botanist Linnaeus used to assign the specific name hypogaea, which means "under the earth.".

Chocolate bar Confidence: 79% Arrow up

A chocolate bar is a chocolate confection in an oblong or rectangular form, which distinguishes it from bulk chocolate produced for commercial use or individually portioned chocolates such as pastilles, bon-bons, and truffles.

In most of the English-speaking world, chocolate bar also refers to a typically snack-sized bar coated with or substantially consisting of chocolate but containing other ingredients.

Candy bar Confidence: 66% Arrow

WEBSITE SPEED

butterfinger.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

83%

butterfinger.com is faster than approximately 83 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.751.633 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How butterfinger.com looks like on a mobile device such as an iPhone.

Tablet
How butterfinger.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #f0f050
  • 8% #f0e0e0
  • 6% #1060a0
  • 5% #0060b0
  • 4% #e0e0e0
  • 3% #ffe050
  • 3% #604020
  • 3% #c08030
  • 2% #603010
  • 2% #e0e070
  • 2% #3060a0
  • 2% #d09040

Text/code ratio

butterfinger.com's text/code ratio is 2.78%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.78%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Butterfinger is now better than ever.
<H2>
2nd level heading
Main navigation
Footer social media (2)
Footer menu
Copyright navigation
<H3>
3rd level heading
Baking with butterfinger
Follow us
Alt attributes Arrow up

We found 16 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on butterfinger.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.626
  • Likes 2.591
  • Shares 573
  • Comments 462

DOMAIN REGISTRAR

Domain Registrar 1API GMBH
Registration Date 04/30/1998 26 years, 6 months, 22 days ago
Last Modified 12/04/2018 5 years, 11 months, 18 days ago
Expiration Date 04/29/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns.barbero.asia 139.162.66.75 Flag for JapanJapan
ns.barbero.de 139.162.166.155 Flag for GermanyGermany
ns1.barbero.co.uk 109.74.201.221 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Squarespace, Inc.
  • IP Address
  • 198.185.159.145
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7209 : -74.001
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