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Whois & Analysis for campbells.com

Dec 4, 2019 4:50 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
CSC BRANDS LP.
• Organization
CAMPBELL SOUP COMPANY
• Address
1 CAMPBELL PLACE
• City
CAMDEN
• Zip Code
8103
• State
NJ
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for campbells.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
CAMPBELL SOUP COMPANY See more
• Category
Food & Drink  >  Italian Cuisine
• Online since
September 22, 1995 Explore Wayback Machine
• Age
28 years, 7 months, 6 days
• Alexa Rank
#60.204, campbells.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on October 17, 2020.
Title Tag
Campbell Soup Company
Length: 21 (recommended: 10 to 70)
Meta Description
For generations, people have trusted Campbell Soup Company to provide authentic, flavorful and readily available foods and beverages.
Length: 133 (recommended: 50 to 160)
Google preview
Desktop Version

Campbell Soup Company

https://campbells.com

For generations, people have trusted Campbell Soup Company to provide authentic, flavorful and readily available foods and beverages.

Mobile Version

https://campbells.com

Campbell Soup Company

For generations, people have trusted Campbell Soup Company to provide authentic, flavorful and readily available foods and beverag...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by campbells.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Campbell Soup Company Confidence: 91% Arrow up

The Campbell Soup Company, also known as Campbell's, is an American producer of canned soups and related products.

Campbell's products are sold in 120 countries around the world.

It is headquartered in Camden, New Jersey.

Campbell's divides itself into three divisions: the simple meals division, which consists largely of soups both condensed and ready-to-serve, the baked snacks division, which consists of Pepperidge Farm, and the health beverage division, which includes V8 juices.

Campbell's runs a program for schools, Labels for Education.

Food Confidence: 73% Arrow up

Food is any substance consumed to provide nutritional support for the body.

It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals.

The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.

Drink Confidence: 73% Arrow up

A drink or beverage is a liquid intended for human consumption.

In addition to their basic function of satisfying thirst, drinks play important roles in human culture.

Common types of drinks include plain water, milk, juices, coffee, tea, and soft drinks.

In addition, alcoholic drinks such as wine, beer, and liquor, which contain the drug ethanol, have been part of human culture and development for 8,000 years.

Generation Confidence: 67% Arrow
People Confidence: 63% Arrow

WEBSITE SPEED

campbells.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

campbells.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #60.204 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • campbells.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (92.3%)
  • Flaf icon for other countryOthers (7.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #7.570
Flag for CanadaCanada #41.754
Flag for IndiaIndia #177.114

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How campbells.com looks like on a mobile device such as an iPhone.

Tablet
How campbells.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #e0f0ff
  • 17% #704030
  • 16% #805040
  • 11% #e0f0f0
  • 7% #603020
  • 6% #a02030
  • 4% #c0a0a0
  • 3% #ffffff
  • 2% #c02030
  • 2% #a01020
  • 2% #000000
  • 1% #e0d0c0

Text/code ratio

campbells.com's text/code ratio is 2.90%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.90%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 14

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Featured brands
Serve soup.
Campbell’s kitchen
<H3>
3rd level heading
About campbell
<H6>
6th level heading
Each can of campbell's® tomato soup is made using six tomatoes.
Condensed soups
Swanson®
Prego®
Chunky™ soups
Alt attributes Arrow up

We found 17 images on this website.
2 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on campbells.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 514
  • Likes 50
  • Shares 424
  • Comments 40

DOMAIN REGISTRAR

Domain Registrar BRANDSIGHT, INC.
Registration Date 09/22/1995 28 years, 7 months, 6 days ago
Last Modified 02/10/2019 5 years, 2 months, 14 days ago
Expiration Date 09/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1414.awsdns-48.org 205.251.197.134 Flag for United StatesUnited States
ns-15.awsdns-01.com 205.251.192.15 Flag for United StatesUnited States
ns-1904.awsdns-46.co.uk 205.251.199.112 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 13.249.11.47
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

FOOD & DRINK > ITALIAN CUISINE COMPETITORS IN FRANCE

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