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Whois & Analysis for wersm.com

Dec 4, 2019 4:56 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Organization
THE ENDURANCE INTERNATIONAL GROUP, INC.
• Address
10 CORPORATE DR, STE 300
• City
BURLINGTON
• Zip Code
01803
• State
MASSACHUSETTS
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for wersm.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information
• Online since
October 11, 2013 Explore Wayback Machine
• Age
11 years, 24 days
• Alexa Rank
#59.839, wersm.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on April 21, 2020.
Title Tag
WeRSM (We are Social Media)
Length: 27 (recommended: 10 to 70)
Meta Description
One of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.
Length: 167 (recommended: 50 to 160)
Google preview
Desktop Version

WeRSM (We are Social Media)

https://wersm.com

One of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.

Mobile Version

https://wersm.com

WeRSM (We are Social Media)

One of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connect...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by wersm.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Social media marketing Confidence: 77% Arrow up

Social media marketing is the use of social media platforms and websites to promote a product or service.

Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone".

To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc), also known as "earned media", rather than use marketer-prepared advertising copy.

While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.

Digital marketing Confidence: 72% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

WEBSITE SPEED

wersm.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

21%

wersm.com is faster than approximately 21 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #59.839 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • wersm.com daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (16.6%)
  • Flag for United States of AmericaUnited States of America (32.6%)
  • Flag for AustraliaAustralia (4.8%)
  • Flag for GreeceGreece (3.9%)
  • Flaf icon for other countryOthers (42.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #33.800
Flag for TurkeyTurkey #78.873
Flag for IsraelIsrael #15.637
Flag for PhilippinesPhilippines #14.697
Flag for United States of AmericaUnited States of America #37.893

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How wersm.com looks like on a mobile device such as an iPhone.

Tablet
How wersm.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #202020
  • 11% #f0c030
  • 10% #201010
  • 10% #707070
  • 7% #808080
  • 7% #002010
  • 7% #e0e0e0
  • 6% #303030
  • 6% #000000
  • 4% #004020
  • 2% #ffb030
  • 1% #200000

Text/code ratio

wersm.com's text/code ratio is 4.19%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.19%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 2
  • <H4> 4
  • <H5> 10
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Search
Google’s co-founders are stepping down
Tuesdaydecember 3
Subscribe to our newsletter
ınterviews
<H3>
3rd level heading
Editors
Facebook now lets you transfer photos and videos to google photos
<H4>
4th level heading
Facebook expands crisis response tool to whatsapp
Github will preserve all of ıts active public repos ın the arctic
E.t. ıs back for the holidays
ıs snapchat making a comeback?
<H5>
5th level heading
This app transforms your touch bar ınto a tamagotchi
Facebook kicks off the season of giving with new fundraising features
Report: virtual ınfluencers have nearly 3x higher engagement rate than real ınfluencers
Github launches ‘github for mobile’ beta app on ios and android
Twitter ıs now working on a way for people to memorialize accounts
Alt attributes Arrow up

We found 30 images on this website.
29 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on wersm.com https://wersm.com/wp-content/uploads/2018/10/EO_WeRSM_Logo_Site_Black-1.png?x23135 1
Image with missing alt attribute found on wersm.com https://wersm.com/wp-content/uploads/2019/05/EO_WeRSM_Logo_Site_White.png?x23135 1
Image with missing alt attribute found on wersm.com https://i0.wp.com/wersm.com/wp-content/uploads/2019/12/wersm-facebook-photo-portability-feat.jpeg?re... 1
Image with missing alt attribute found on wersm.com https://i0.wp.com/wersm.com/wp-content/uploads/2019/12/wersm-facebook-whatsapp-crisis-response-featu... 1
Image with missing alt attribute found on wersm.com https://i0.wp.com/wersm.com/wp-content/uploads/2019/12/wersm-github-arctic-vault-feat.jpeg?resize=60... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 29 images on wersm.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.540
  • Likes 24
  • Shares 1.513
  • Comments 3

DOMAIN REGISTRAR

Domain Registrar FASTDOMAIN INC.
Registration Date 10/11/2013 11 years, 24 days ago
Last Modified 04/21/2019 5 years, 6 months, 18 days ago
Expiration Date 10/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
newt.ns.cloudflare.com 173.245.59.212 Flag for United StatesUnited States
sue.ns.cloudflare.com 173.245.58.145 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.28.29.240
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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