casper.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.

• Contact Name

Gabriel Flateman

• Organization

Casper Sleep Inc

• Address

230 Park Avenue South

• City

New York

• Zip Code

10003

• State

New York

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

NameCheap, Inc.
See Domain Dates and Nameservers
See Server Details

SEO SCORE

casper.com
Make your link ↑ do-follow

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Consider adding a robots.txt file in your web server's root directory.

OVERVIEW

• Domain Owner

Casper Sleep Inc See more

• Category

Shopping

• Online since

June 3, 1995 Explore Wayback Machine

• Age

29 years, 5 months, 18 days

• Alexa Rank

#16.560, casper.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on August 8, 2020.

✅ Title Tag

The Best Bed for Better Sleep | Casper®
Length: 41 (recommended: 10 to 70)

❌ Meta Description

Get the sleep you've always dreamed of. Casper's award-winning mattresses, sheets & more are quality-crafted and ethically built in the USA. Free shipping & returns!
Length: 173 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

The Best Bed for Better Sleep | Casper®

https://casper.com

Get the sleep you've always dreamed of. Casper's award-winning mattresses, sheets & more are quality-crafted and ethically built in the USA. Free shipping &...

Mobile Version

https://casper.com

The Best Bed for Better Sleep | Casper®

Get the sleep you've always dreamed of. Casper's award-winning mattresses, sheets & more are quality-crafted and ethically bui...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://casper.com	https://casper.com/home/
https://casper.com	https://casper.com/home/
http://www.casper.com	https://casper.com/home/
https://www.casper.com	https://casper.com/home/

❌ Robots.txt

No robots.txt file was found on this page.

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by casper.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Casper Sleep Confidence: 71%

Casper is a privately held, U.S. based, e-commerce company that sells mattresses online. Headquartered in New York City, the company has showrooms in New York City and Los Angeles and mattresses are manufactured in both Georgia and Pennsylvania.

Mattress Confidence: 63%

A mattress is a large pad for supporting the reclining body, used as a bed or as part of a bed. Mattresses may consist of a quilted or similarly fastened case, usually of heavy cloth, that contains hair, straw, cotton, foam rubber, etc., or a framework of metal springs. Mattresses may also be filled with air or water.

Bed Confidence: 63%

WEBSITE SPEED

✅ casper.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

casper.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #16.560 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

India (4.1%)
United States of America (71.9%)
Canada (8.1%)
Others (15.9%)

Traffic country ranks

Country	Rank
India	#35.012
Pakistan	#23.851
United States of America	#3.576
Australia	#17.225
United Arab Emirates	#7.648
Argentina	#6.326
Canada	#3.865

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How casper.com looks like on a mobile device such as an iPhone.

Tablet
How casper.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

67% #606060
11% #f0d0b0
6% #506060
3% #606070
3% #e0d0c0
2% #e0e0e0
2% #504040
2% #f0e0d0
2% #d0b0a0
2% #f0e0e0
0% #f0d0c0
0% #f0c0a0

Text/code ratio

ⓘ casper.com's text/code ratio is 3.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 3.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 5
<H2> 19
<H3> 4
<H4> 6
<H5> 10
<H6> 0

<H1>

Top level heading
Black friday is here.
More to snooze on
The brains behind the beds
Who knew mattress shopping could be so dreamy?
Even the oddest ofcouples can find comforton a casper mattress

<H2>

2^nd level heading
Pillows
Weighted blanket
Gifts
Rest easy with risk-free everything.
Feel the difference at a casper store.
Experience award-winning customer support.
Over one million sleepers and counting
Even morning shows love casper
Ready for bed?
Your cart
Your cart is empty
Fast, free shipping*
A supportive alternative to the box spring.
Find your perfect position.
ındulge in extreme comfort.
Pick your perfect feel without compromising comfort or support
The hybrid is right for you if you require: (2)
We’ve found your soft spot.

<H3>

3^rd level heading
The foundation
The adjustable
The adjustable pro
Upholstered bed frame

<H4>

4^th level heading
Products
Shop by size
Support
About
Resources
Sign up for the latest snooze

<H5>

5^th level heading
Rest assured (2)
More support (2)
More lift and responsiveness (2)
More air flow (2)
More durability (2)

❌ Alt attributes

We found 76 images on this website.
47 ALT attributes are missing on your image tags. The issue affects 39 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	https://caspercontent.imgix.net/5WqhJd05MRdxDOSQAA6Ohy/ac331002cda2fb8cbaa4c75317ee0098/preBlack-her...	1
	https://caspercontent.imgix.net/2u3tNTAzBXWBU3ytvl5kHo/203e0e83a10c9160fa512cde32e30e0b/content-bloc...	1
	https://caspercontent.imgix.net/2UH3c8SJf7ZmFLlEx1ePvS/3cb7930413b044e57e311003085469fb/content-bloc...	1
	https://casper.imgix.net/products_new/2019-homepage/video-poster/video-poster-desktop-short-01.jpg?a...	1
	https://casper.imgix.net/products_new/2019-homepage/icons/fast-company-01.svg	1
	https://casper.imgix.net/products_new/2019-homepage/icons/cnbc-logo-02.svg	1
	https://casper.imgix.net/products_new/2019-homepage/avatars/avatar-miles-01.jpg?auto=compress%2Cform...	1
	https://casper.imgix.net/products_new/2019-homepage/avatars/avatar-courntey-01.jpg?auto=compress%2Cf...	1
	https://casper.imgix.net/products_new/2019-homepage/avatars/avatar-shanonpitts-01.jpg?auto=compress%...	1
	https://casper.imgix.net/products_new/2019-homepage/video-poster/odd-video-poster-desktop-2.jpg?auto...	1
	https://casper.imgix.net/home/social/instagram/ig-post-1.jpg?auto=compress%2Cformat&q=65&w=300	1
	/assets-spa/images/logos/instagram-black.svg	9
	https://casper.imgix.net/home/social/instagram/ig-post-2.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/home/social/instagram/ig-post-12.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/home/social/instagram/ig-post-4.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/home/social/instagram/ig-post-5.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/home/social/instagram/ig-post-6.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/home/social/instagram/ig-post-7.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/home/social/instagram/ig-post-8.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/home/social/instagram/ig-post-10.jpg?auto=compress%2Cformat&q=65&w=300	1
	https://casper.imgix.net/products_new/2019-homepage/snooze-block/snooze-block-mobile-today-10.jpg?au...	1
	https://casper.imgix.net/products_new/2019-homepage/snooze-block/snooze-block-mobile-GMA-10.jpg?auto...	1
	https://casper.imgix.net/products_new/2019-homepage-hybrids/content-block/bookend/bookend-content-bl...	1
	https://casper.imgix.net/products_new/upsell/Foundation-ModalDesktop.jpg?auto=compress%2Cformat&q=65...	1
	https://casper.imgix.net/products_new/upsell/Adjustable-ModalDesktop.jpg?auto=compress%2Cformat&q=65...	1
	https://casper.imgix.net/products_new/upsell/adjustable-pro-modal-desktop.jpg?auto=compress%2Cformat...	1
	https://casper.imgix.net/products_new/2019-casper-hybrid/PDP/Modal/Firmness-modal-d.png?auto=format&...	1
	https://casper.imgix.net/products_new/upsell/Casper-ModalDesktop.jpg?auto=compress%2Cformat&q=65&w=7...	1
	https://casper.imgix.net/products_new/upsell/Wave-ModalDesktop.jpg?auto=compress%2Cformat&q=65&w=700	1
	https://casper.imgix.net/products_new/2019-upholstered-bed/sommier-modal-img.png?auto=format&cs=stri...	1
	https://ct.pinterest.com/v3/?tid=2613979837326&pd[em]=&noscript=1	1
	https://www.facebook.com/tr?id=1475763249308295&ev=PageView&noscript=1	1
	https://s.amazon-adsystem.com/iui3?d=forester-did&ex-fargs=%3Fid%3D4f9375f6-b8e3-aef9-5ce0-a1dd81f3a...	1
	https://data.adxcel-ec2.com/pixel/?ad_log=referer&action=lead&pixid=4ae8b6cc-5896-4e06-9c75-c6c38164...	1
	https://trkn.us/pixel/conv/ppt=2714;g=homepage;gid=13807;ord=2008180137	1
	https://udxsva.com/tag?id=10969	1
	https://api.adsymptotic.com/api/s/trackconversion?_pid=16007&_psign=76e712614204909cf0af8b8b7603e32a...	1
	https://secure.adnxs.com/px?id=1136817&seg=18594305&t=2	1
	https://s.amazon-adsystem.com/iui3?d=forester-did&ex-fargs=%3Fid%3D2b90b545-7d95-38bd-9462-d748758b3...	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 47 images on casper.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 112 links on the homepage of this website.

ⓘ Internal links : 101

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
Canadian FlagShop Casper Mattresses in Canada Canada (English)	text	/ca/en/
Canadian FlagShop Casper Mattresses in Canada Canada (Français)	text	/ca/fr/
German FlagShop Casper Mattresses in Germany Deutschland	text	/de/de/
French FlagShop Casper Mattresses in France France	text	/fr/fr/
Austrian FlagShop Casper Mattresses in Austria Österreich	text	/at/de/
Swiss FlagShop Casper Mattresses in Switzerland Schweiz	text	/ch/de/
Swiss FlagShop Casper Mattresses in Switzerland Suisse (Français)	text	/ch/fr/
UK FlagShop Casper Mattresses in the United Kingdom United Kingdom	text	/uk/en/
US FlagShop Casper Mattresses in the United States United States	text	//?rvcs=1
Reviews	text	/mattresses/reviews/
Refer & Earn	text	/friends/
Phone +1 888.498.0003	text	tel:18884980003
Account	text	/login/
CasperCasper Logo	text	/
Mattresses	text	/mattresses/
The Wave NEW	text	/mattresses/casper-wave/
The Casper	text	/mattresses/casper/
The Essential	text	/mattresses/casper-essential/
See all mattresses	text	/mattresses/
	image	/mattresses/casper/
Pillows	text	/pillows/
Original Casper Pillow	text	/original-casper-pillow/
Foam Pillow NEW	text	/foam-pillow/
Down Pillow	text	/down-pillow/
See all pillows	text	/pillows/
	image	/foam-pillow/
Bed Frames	text	/bed-frames/
Adjustable Bed Frames	text	/adjustable-bed-frames/
Platform Bed	text	/platform-bed/
Upholstered Bed Frame NEW	text	/upholstered-bed-frame/
Foundation + Metal Bed Frame	text	/mattress-foundation/
See all bed frames	text	/bed-frames/
	image	/upholstered-bed-frame/
Bedding	text	/bedding/
Sheets	text	/bedding/sheets/
Quilts	text	/bedding/sheets/linen/buy/?producttype=quilt&color=sage/
Duvets	text	/bedding/duvets/
Weighted Blanket NEW	text	/weighted-blanket/
Mattress Protector	text	/mattress-protector/
See all bedding	text	/bedding/
	image	/bedding/sheets/
Glow Light	text	/glow-light/
G i f t S h o p	text	/gifts/
Weighted Blanket	text	/weighted-blanket/
Dog Bed	text	/dog-beds/
Down Duvet	text	/bedding/duvets/down-duvet/buy/
See all gifts	text	/gifts/
Nap Pillow	text	/nap-pillow/
Mattress Topper	text	/mattress-topper/
Nightstand	text	/nightstand/

ⓘ External links : 11

Anchor	Type	URL
Read now	text	https://www.today.com/health/sleep-series-t116582
Read now	text	https://twitter.com/gma/status/955792609095512064
Stores	text	https://stores.casper.com/
Follow Casper	text	https://www.facebook.com/casper/
Trade & Commercial	text	https://www.caspertradeprogram.com/
Facebook IconCasper on Facebook	text	https://www.facebook.com/casper
Twitter IconCasper on Twitter	text	https://twitter.com/casper
Instagram IconCasper on Instagram	text	https://instagram.com/casper
Pinterest IconVisit Casper on Pinterest	text	https://www.pinterest.com/caspersleep
Linkedin IconCasper on Linkedin	text	https://www.linkedin.com/company/casper
Youtube IconCasper on Youtube	text	https://www.youtube.com/channel/ucvjxt5r3hviugbbıjqnktoq

DOMAIN REGISTRAR

ⓘ Domain Registrar	NAMECHEAP, INC.
ⓘ Registration Date	06/03/1995 29 years, 5 months, 18 days ago
ⓘ Last Modified	02/11/2018 6 years, 9 months, 9 days ago
ⓘ Expiration Date	06/02/2023 Expired