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SEO Report for cato.org

December 3, 2019 10:15 PM
Desktop screen Desktop screenshot for cato.org

SEO SCORE

Favicon for cato.orgcato.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Law, Government, & Politics  >  Politics
• Online since
February 22, 1995 (explore Wayback Machine)
• Age
25 years, 5 months, 25 days
• Alexa Rank
#45.868, cato.org is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from August 28, 2019 to August 1, 2021.
Title Tag
Cato Institute | Individual Liberty, Free Markets, and Peace
Length: 60 (recommended: 10 to 70)
Meta Description
Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.
Length: 135 (recommended: 50 to 160)
Google preview
Desktop Version

Cato Institute | Individual Liberty, Free Markets, and Peace

https://cato.org

Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relations.

Mobile Version

Favicon for cato.org https://cato.org

Cato Institute | Individual Liberty, Free Markets, and Peace

Promoting an American public policy based on individual liberty, limited government, free markets and peaceful international relat...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots noodp
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by cato.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cato Institute Confidence: 93% Arrow up

The Cato Institute is an American libertarian think tank headquartered in Washington, D.C. It was founded as the Charles Koch Foundation in 1974 by Ed Crane, Murray Rothbard, and Charles Koch, chairman of the board and chief executive officer of the conglomerate Koch Industries.

In July 1976, the name was changed to the Cato Institute.

Limited government Confidence: 80% Arrow up

Limited government is a concept in political philosophy in which governmental power is restricted by law, usually in a written constitution.

It is a key concept in the history of liberalism.

The Magna Carta and the United States Constitution represent important milestones in the limiting of governmental power.

The earliest use of the term limited government dates back to King James VI and I in the late 16th century.

Free market Confidence: 78% Arrow up

One view is that a free market is a system in which the prices for goods and services are determined by the open market and consumers, in which the laws and forces of supply and demand are free from any intervention by a government, price-setting monopoly, or other authority.

Another view considers systems with significant market power, inequality of bargaining power, or information asymmetry to be less than free.

Public policy Confidence: 77% Arrow up

Public policy is the principled guide to action taken by the administrative executive branches of the state with regard to a class of issues, in a manner consistent with law and institutional customs.

The foundation of public policy is composed of national constitutional laws and regulations.

Further substrates include both judicial interpretations and regulations which are generally authorized by legislation.

Public policy is considered strong when it solves problems efficiently and effectively, serves justice, supports governmental institutions and policies, and encourages active citizenship.

Civil liberties Confidence: 76% Arrow up

Civil liberties or personal freedoms are personal guarantees and freedoms that the government cannot abridge, either by law or by judicial interpretation, without due process.

Though the scope of the term differs between countries, civil liberties may include the freedom from torture, freedom from forced disappearance, freedom of conscience, freedom of press, freedom of religion, freedom of expression, freedom of assembly, the right to security and liberty, freedom of speech, the right to privacy, the right to equal treatment under the law and due process, the right to a fair trial, and the right to life.

Other civil liberties include the right to own property, the right to defend oneself, and the right to bodily integrity.

Within the distinctions between civil liberties and other types of liberty, distinctions exist between positive liberty/positive rights and negative liberty/negative rights.

WEBSITE SPEED

cato.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

cato.org is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #45.868 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for cato.org

Daily visitors by country

  • cato.org daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (76.5%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (4.9%)
  • Flaf icon for other countryOthers (18.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #108.795
Flag for PakistanPakistan #47.906
Flag for United States of AmericaUnited States of America #9.889
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #16.370

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How cato.org looks like on a mobile device such as an iPhone.

Tablet
How cato.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 35% #f0f0f0
  • 12% #300000
  • 2% #400000
  • 1% #604030
  • 1% #705040
  • 1% #503020
  • 1% #200000
  • 1% #f0e0e0
  • 1% #908060
  • 0% #807050
  • 0% #a09070

Text/code ratio

cato.org's text/code ratio is 4.68%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.68%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 1
  • <H4> 38
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Megamenu research
Megamenu events
Megamenu publications
Megamenu store
Megamenu support
<H3>
3rd level heading
What will the border wall cost texans?
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Latest study
Gig labor: trading safety nets for steering wheels
Featured event
Fuel to the fire: how trump made america’s broken foreign policy even worse (and how we can recover)
Featured read
Alt attributes Arrow up

We found 16 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on cato.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.492
  • Likes 487
  • Shares 1.571
  • Comments 434
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 02/22/1995 25 years, 5 months, 25 days ago
Last Modified 07/14/2018 2 years, 1 month, 3 days ago
Nameservers Arrow up
Host IP Address Country
ns-1307.awsdns-35.org 205.251.197.27 Flag for United StatesUnited States
ns-545.awsdns-04.net 205.251.194.33 Flag for United StatesUnited States
ns-1621.awsdns-10.co.uk 205.251.198.85 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 192.230.66.124
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

LAW, GOVERNMENT, & POLITICS > POLITICS COMPETITORS IN UNITED STATES

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