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Whois & Analysis for certona.com

Dec 5, 2019 12:00 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for certona.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Alexa Rank
#193.196, certona.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 22, 2020.
Title Tag
Welcome to Certona - The leader in personalization engines
Length: 58 (recommended: 10 to 70)
Meta Description
Certona is the leading real-time, AI-driven omnichannel personalization solution. Increase engagement and conversions with personalization.
Length: 139 (recommended: 50 to 160)
Google preview
Desktop Version

Welcome to Certona - The leader in personalization engines

https://certona.com

Certona is the leading real-time, AI-driven omnichannel personalization solution. Increase engagement and conversions with personalization.

Mobile Version

https://certona.com

Welcome to Certona - The leader in personalization engines

Certona is the leading real-time, AI-driven omnichannel personalization solution. Increase engagement and conversions with persona...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by certona.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Personalization Confidence: 70% Arrow up

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

Omnichannel Confidence: 70% Arrow up

Omnichannel is a cross-channel business model that companies use to increase customer experience.

The approach has verticals in healthcare, government, financial services, retail and telecommunications industries, including channels such as physical locations, FAQ webpages, social media, live web chats, mobile applications and telephone communication.

Companies that use omnichannel contend that a customer values the ability to be in constant contact with a company through multiple avenues at the same time.

WEBSITE SPEED

certona.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

certona.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #193.196 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • certona.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (82.5%)
  • Flaf icon for other countryOthers (17.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #52.138

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How certona.com looks like on a mobile device such as an iPhone.

Tablet
How certona.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 62% #000000
  • 25% #101010
  • 5% #504030
  • 4% #605040
  • 2% #403020
  • 2% #706050
  • 1% #706060
  • 0% #001010
  • 0% #000010
  • 0% #100010
  • 0% #403040
  • 0% #404020

Text/code ratio

certona.com's text/code ratio is 6.31%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.31%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 18
  • <H3> 27
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Certona's use of cookies
<H2>
2nd level heading
The leading aı-powered omnichannel personalization platform (3)
Certona ranked #1 personalizationprovider to the ır top 1000 (2)
Monetate is joining the kibo & certona crew (2)
All-in-one personalization suite
"personalization has driven increased on-site engagement, increased time on site, increased conversions, and conversion value." (3)
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Certona platform
Personalized discovery
Personalized search
Personalized recommendations
Personalized content
Alt attributes Arrow up

We found 41 images on this website.
37 ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on certona.com https://www.certona.com/wp-content/uploads/2019/08/logo-certona-white-290x70.png 1
Image with missing alt attribute found on certona.com https://www.certona.com/wp-content/uploads/2019/08/logo-certona-290x70.png 1
Image with missing alt attribute found on certona.com https://www.certona.com/wp-content/uploads/2019/04/gamestop_White.png 2
Image with missing alt attribute found on certona.com https://www.certona.com/wp-content/uploads/2019/04/msc_White.png 2
Image with missing alt attribute found on certona.com https://www.certona.com/wp-content/uploads/2019/04/ebags_White.png 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 37 images on certona.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 23
  • Likes 0
  • Shares 23
  • Comments 0
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