✅ 8 criteria passed
❌ 3 criteria to solve
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Welcome to Certona - The leader in personalization engines
https://certona.com
Certona is the leading real-time, AI-driven omnichannel personalization solution. Increase engagement and conversions with personalization.
https://certona.com
Welcome to Certona - The leader in personalization engines
Certona is the leading real-time, AI-driven omnichannel personalization solution. Increase engagement and conversions with persona...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1, user-scalable=no |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by certona.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Personalization Confidence: 70% 
|
|
Omnichannel Confidence: 70%
|
❌ certona.com website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1 seconds.
certona.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #193.196 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 United States of America |
#52.138 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
| Top level heading |
| Certona's use of cookies |
| 2nd level heading |
| The leading aı-powered omnichannel personalization platform (3) |
| Certona ranked #1 personalizationprovider to the ır top 1000 (2) |
| Monetate is joining the kibo & certona crew (2) |
| All-in-one personalization suite |
| "personalization has driven increased on-site engagement, increased time on site, increased conversions, and conversion value." (3) |
| "we trust certona with this very short amount of time we have to make a difference in customers' lives." (2) |
| Anyone can be buzzword compliant. we deliver results. |
| Resources |
| Certona by the numbers |
| Personalize your experience (2) |
For a better readability, only the first 20 <H3> tags are shown below.
| 3rd level heading |
| Certona platform |
| Personalized discovery |
| Personalized search |
| Personalized recommendations |
| Personalized content |
| Personalization: the new foundation… |
| ınternet retailer’s 2019 leading… |
| Certona: company & capabilities |
| Putting the aı in… |
| Years |
| Bıllıon (2) |
| Personalization provider |
| Apparel |
| Home & decor |
| Sports & outdoor |
| Health & beauty |
| Grocery & restaurant |
| Automotıve |
| B2b commerce |
| Other |
We found 41 images on this website.
37
ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 37 images on certona.com. Check your website to make sure it's specified for each image on the page.
| Anchor | Type | URL |
| Careers | text | https://kibocommerce.com/company/careers/ |
| Sign In | text | https://manage.certona.com/ |
| No anchor | empty | https://player.vimeo.com/external/323561049.hd.mp4?s=c397f2ba86c5179c25e727d38eb4e5bbdb388c53&pr... |
| No anchor | empty | https://player.vimeo.com/external/306246189.sd.mp4?s=234b4e12690b83039f04c3f3ca55b6bf531007aa&pr... |
| No anchor | empty | https://www.facebook.com/certona |
| No anchor | empty | https://twitter.com/certona |
| No anchor | empty | https://www.linkedin.com/company/certona |
| Domain |
Others (17.5%)
SOCIAL MEDIA PRESENCE
It's a good start.
You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.