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Whois & Analysis for placer.io

Nov 10, 2019 12:12 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for placer.io
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing

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TECHNICAL SEO & SECURITY

Redirection
placer.io redirects to https://placer.ai
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 23, 2021.
Title Tag
Placer.ai
Length: 9 (recommended: 10 to 70)
Meta Description
By harnessing mobile data from tens of millions of devices, Placer.ai applies the latest in AI, machine learning, and big data analytics to generate accurate insights and behavioral predictions for any location, store, or geographic area
Length: 237 (recommended: 50 to 160)
Google preview
Desktop Version

Placer.ai

https://placer.io

By harnessing mobile data from tens of millions of devices, Placer.ai applies the latest in AI, machine learning, and big data analytics to generate accurate insight...

Mobile Version

https://placer.io

Placer.ai

By harnessing mobile data from tens of millions of devices, Placer.ai applies the latest in AI, machine learning, and big data ana...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,shrink-to-fit=no
author Placer Labs Inc

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by placer.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Machine learning Confidence: 86% Arrow up

Machine learning is the subfield of computer science that, according to Arthur Samuel in 1959, gives "computers the ability to learn without being explicitly programmed." Evolved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data – such algorithms overcome following strictly static program instructions by making data driven predictions or decisions, through building a model from sample inputs.

Machine learning is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or unfeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank and computer vision.

Big data Confidence: 70% Arrow up

Big data is a term for data sets that are so large or complex that traditional data processing application software is inadequate to deal with them.

Challenges include capture, storage, analysis, data curation, search, sharing, transfer, visualization, querying, updating and information privacy.

The term "big data" often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set.

"There is little doubt that the quantities of data now available are indeed large, but that’s not the most relevant characteristic of this new data ecosystem.".

Prediction Confidence: 66% Arrow
Accuracy and precision Confidence: 65% Arrow

WEBSITE SPEED

placer.io website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How placer.io looks like on a mobile device such as an iPhone.

Tablet
How placer.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 51% #c0e0ff
  • 17% #f0f0f0
  • 12% #e0f0e0
  • 4% #f0f0ff
  • 3% #c0d0f0
  • 3% #d0e0f0
  • 2% #ffffff
  • 1% #f0ffff
  • 1% #b0c0f0
  • 1% #fff0f0
  • 1% #f0fff0
  • 1% #6060e0

Text/code ratio

placer.io's text/code ratio is 2.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 21
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Get ınsights for anymall
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
ınstant access with placer.ai dashboard
Succeed in the retail economy
Loved and trusted by
Key ınsights
Visits
<H3>
3rd level heading
Competitive benchmarking
Store ıntelligence
ındustry trends
Alt attributes Arrow up

We found 32 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on placer.io. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 23
  • Likes 9
  • Shares 10
  • Comments 4
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