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SEO Report for lazada.sg

November 10, 2019 1:17 PM
Desktop screen Desktop screenshot for lazada.sg

SEO SCORE

Favicon for lazada.sglazada.sg
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Shopping
• Online since
February 22, 2012 (explore Wayback Machine)
• Age
7 years, 8 months, 22 days
• Alexa Rank
#359, lazada.sg is in the world's top 500 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from August 30, 2019 to August 16, 2020.
Title Tag
Lazada.sg: Online Shopping Singapore - Electronics, Home Appliances, Mobiles, Tablets & more
Length: 96 (recommended: 10 to 70)
Meta Description
Online Shopping at Lazada Singapore ♥ Consumer Electronics, Home & Living, TV, Health & Beauty & More. ✪ Effortless Shopping ✈ FAST Delivery. Shop Now!
Length: 169 (recommended: 50 to 160)
Google preview
Desktop Version

Lazada.sg: Online Shopping Singapore - Electronics, Home Appliances, M...

https://lazada.sg

Online Shopping at Lazada Singapore ♥ Consumer Electronics, Home & Living, TV, Health & Beauty & More. ✪ Effortless Shopping ✈ FAST Delivery. Shop Now!

Mobile Version

Favicon for lazada.sg https://lazada.sg

Lazada.sg: Online Shopping Singapore - Electronics, Home Appliances, M...

Online Shopping at Lazada Singapore ♥ Consumer Electronics, Home & Living, TV, Health & Beauty & More. ✪ Effortless Sh...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lazada.sg.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Online shopping Confidence: 82% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Singapore Confidence: 81% Arrow up

Singapore, officially the Republic of Singapore, sometimes referred to as the Lion City or the Little Red Dot, is a sovereign city-state in Southeast Asia.

It lies one degree (137 km) north of the equator, at the southern tip of peninsular Malaysia, with Indonesia's Riau Islands to the south.

Singapore's territory consists of one main island along with 62 other islets.

Since independence, extensive land reclamation has increased its total size by 23% (130 km2), and its greening policy has covered the densely populated island with tropical flora, parks and gardens.

Sky Living Confidence: 81% Arrow up

Sky Living is a television channel in the United Kingdom and Ireland, owned and operated by Sky plc.

Consumer electronics Confidence: 77% Arrow up

Consumer electronics or home electronics are electronic or digital equipment intended for everyday use, typically in private homes.

Consumer electronics include devices used for entertainment (flatscreen TVs, DVD players, DVD movies, iPods, video games, remote control cars, etc), communications (telephones, cell phones, e-mail-capable laptops, etc), and home-office activities (e.g., desktop computers, printers, paper shredders, etc).

In British English, they are often called brown goods by producers and sellers, to distinguish them from "white goods" such as washing machines and refrigerators.

In the 2010s, this distinction is not always present in large big box consumer electronics stores, such as Best Buy, which sell both entertainment, communications, and home office devices and kitchen appliances such as refrigerators.

Consumer electronics stores differ from professional audio stores in that the former sells consumer-grade electronics for private use, whereas the latter sells professional-grade electronics designed for use by audio engineers and audio technicians.

Home appliance Confidence: 73% Arrow up

Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooling/heating, cooking or cleaning.

Home appliances can be classified into:

WEBSITE SPEED

lazada.sg website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

33%

lazada.sg is faster than approximately 33 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #359 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for lazada.sg

Daily visitors by country

  • lazada.sg daily visitors distribution - Total: 8 countries
  • Flag for SingaporeSingapore (9.3%)
  • Flag for United States of AmericaUnited States of America (4.2%)
  • Flag for AustraliaAustralia (6.8%)
  • Flag for JapanJapan (73.2%)
  • Flaf icon for other countryOthers (7.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.496
Flag for SingaporeSingapore #15
Flag for MalaysiaMalaysia #212
Flag for United States of AmericaUnited States of America #1.806
Flag for Hong KongHong Kong #451

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How lazada.sg looks like on a mobile device such as an iPhone.

Tablet
How lazada.sg looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 57% #103040
  • 36% #ffffff
  • 1% #204050
  • 1% #f0f0f0
  • 1% #c0d0d0
  • 1% #305060
  • 1% #b0c0c0
  • 1% #406070
  • 0% #607080
  • 0% #fffff0
  • 0% #502030
  • 0% #705030

Text/code ratio

lazada.sg's text/code ratio is 2.80%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.80%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 19
  • <H4> 12
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Lazada singapore - online shopping mall in singapore
<H3>
3rd level heading
Recommended for you
Flash sale
Redmart
Most popular
Collections
<H4>
4th level heading
What's new
Mobıles & tablets
Computers & laptops
Consumer electronıcs
Cameras
Alt attributes Arrow up

We found 55 images on this website.
34 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 34 images on lazada.sg. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 16.915
  • Likes 4.265
  • Shares 12.086
  • Comments 564
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 02/22/2012 7 years, 8 months, 22 days ago
Expiration Date 02/22/2020 3 months, 12 days from now
Nameservers Arrow up
Host IP Address Country
ns2.alibabadns.com 140.205.67.254 Flag for ChinaChina
ns1.alibabadns.com 140.205.122.66 Flag for ChinaChina

SERVER

  • Service Provider (ISP)
  • CNNIC-ALIBABA-US-NET-AP Alibaba (US) Technology Co., Ltd.
  • IP Address
  • 47.89.88.80
  • Country
  • Flag for SingaporeSingapore
  • Region
  • , Singapore
  • Latitude and Longitude
  • 1.28009 : 103.851

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