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SEO Report for

December 14, 2019 3:47 AM
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3 criteria to solve


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• Category
• Online since
November 11, 2008 (explore Wayback Machine)
• Age
12 years, 3 months, 25 days
• Alexa Rank
#44.384, is in the world's top 50.000 websites!
• Owner
University of Chicago - GSB (See more)


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Internet2 has expired on May 21, 2020.
Title Tag
The University of Chicago Booth School of Business
Length: 50 (recommended: 10 to 70)
Meta Description
Since 1898, we have produced ideas and leaders that shape the world of business. Today, we empower bold thinkers and inquisitive minds to dig deeper, discover more, and shape the future.
Length: 186 (recommended: 50 to 160)
Google preview
Desktop Version

The University of Chicago Booth School of Business

Since 1898, we have produced ideas and leaders that shape the world of business. Today, we empower bold thinkers and inquisitive minds to dig deeper, discover more,...

Mobile Version

Favicon for

The University of Chicago Booth School of Business

Since 1898, we have produced ideas and leaders that shape the world of business. Today, we empower bold thinkers and inquisitive m...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0


The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Booth School of Business Confidence: 83% Arrow up

The University of Chicago Booth School of Business is a graduate business school located in Chicago, Illinois, at the University of Chicago.

Formerly known as the University of Chicago Graduate School of Business, Chicago Booth is the second-oldest business school in the U.S., the first such school to offer an Executive MBA program, and the first to initiate a Ph.D.

program in business.

The school was renamed in 2008 following a $300 million endowment gift to the school by alumnus David G.


The school has the third-largest endowment of any business school.

The school belongs to the M7 group of elite MBA programs which recognize each other as peers, consisting of Harvard, Wharton, Stanford, Columbia, Chicago Booth, Kellogg and MIT Sloan.

WEBSITE SPEED website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 1.5 seconds.

Speed Percentile

57% is faster than approximately 57 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #44.384 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for

Daily visitors by country

  • daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (17.5%)
  • Flag for United States of AmericaUnited States of America (46.0%)
  • Flag for CanadaCanada (9.3%)
  • Flaf icon for other countryOthers (27.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #23.758
Flag for United States of AmericaUnited States of America #24.516
Flag for NigeriaNigeria #18.683
Flag for CanadaCanada #8.351


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #ffffff
  • 28% #30c080
  • 28% #f0f0f0
  • 2% #d0f0e0
  • 2% #f0ffff
  • 1% #fff0f0
  • 1% #90d0c0
  • 1% #b08080
  • 1% #804040
  • 0% #3080c0
  • 0% #70d0a0
  • 0% #60c090

Text/code ratio's text/code ratio is 4.08%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.08%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 13
  • <H3> 0
  • <H4> 3
  • <H5> 5
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

2nd level heading
Does america have an antitrust problem?
ınside chipotle with ceo brian niccol, ’03
Chicago booth launches new student-led ımpact ınvestment fund
Chicago booth announces enhancements to its civic scholars program
Harper family continues their generosity to chicago booth
4th level heading
5th level heading
Faculty ınsight
Alumni ımpact (2)
Student experience (2)
Alt attributes Arrow up

We found 27 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.777
  • Likes 701
  • Shares 1.917
  • Comments 159
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Registration Date 11/11/2008 12 years, 3 months, 25 days ago
Last Modified 09/27/2019 1 year, 5 months, 11 days ago
Expiration Date 07/31/2022 1 year, 4 months, 26 days from now


Server map
  • Service Provider (ISP)
  • University of Chicago
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.7821 : -87.6046


The owner's whois contact information is public.
University of Chicago - GSB
5807 S. Woodlawn Ave.
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