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Whois & Analysis for chipotle.com

Dec 16, 2019 12:48 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
IT Compliance
• Organization
Chipotle Mexican Grill, Inc.
• Address
1401 Wynkoop Street
• City
Denver
• Zip Code
80202
• State
CO
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for chipotle.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Chipotle Mexican Grill, Inc. See more
• Category
Food & Drink  >  Mexican Cuisine
• Online since
• Age
27 years, 7 months, 22 days
• Alexa Rank
#10.382, chipotle.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 7, 2022.
Title Tag
Chipotle Mexican Grill
Length: 22 (recommended: 10 to 70)
Meta Description
Home base for all things Chipotle. Which is not coincidentally also home for all things delicious.
Length: 98 (recommended: 50 to 160)
Google preview
Desktop Version

Chipotle Mexican Grill

https://chipotle.com

Home base for all things Chipotle. Which is not coincidentally also home for all things delicious.

Mobile Version

https://chipotle.com

Chipotle Mexican Grill

Home base for all things Chipotle. Which is not coincidentally also home for all things delicious.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by chipotle.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Chipotle Mexican Grill Confidence: 86% Arrow up

Chipotle Mexican Grill, Inc. is an American chain of fast casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and burritos.

Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.

The company currently trades on the New York Stock Exchange under the ticker symbol CMG.

WEBSITE SPEED

chipotle.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

chipotle.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #10.382 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • chipotle.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (96.0%)
  • Flaf icon for other countryOthers (6.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #1.980
Flag for CanadaCanada #17.734

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How chipotle.com looks like on a mobile device such as an iPhone.

Tablet
How chipotle.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 81% #ffffff
  • 18% #909090
  • 1% #f0f0f0
  • 1% #a0a0a0
  • 0% #c0c0c0
  • 0% #d0d0d0
  • 0% #b0b0b0
  • 0% #e0e0e0

Text/code ratio

chipotle.com's text/code ratio is 3.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Future of farmıng
Holıday caterıng
Guacamole
Gıfts & gear (2)
Fundraısıng (2)
Alt attributes Arrow up

We found 119 images on this website.
102 ALT attributes are missing on your image tags. The issue affects 48 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on chipotle.com /content/dam/chipotle/global-site-design/en/menu/menu-items/in-store/menu-items/apple-juice/primary/... 2
Image with missing alt attribute found on chipotle.com /content/dam/chipotle/global-site-design/en/menu/menu-items/in-store/menu-items/barbacoa/Primary/bar... 2
Image with missing alt attribute found on chipotle.com /content/dam/chipotle/global-site-design/en/menu/menu-items/in-store/menu-items/black-beans/primary/... 1
Image with missing alt attribute found on chipotle.com /content/dam/chipotle/global-site-design/en/menu/menu-items/in-store/menu-items/black-beans/primary/... 1
Image with missing alt attribute found on chipotle.com /content/dam/chipotle/global-site-design/en/menu/menu-items/in-store/menu-items/BlackBerry-Izze/prim... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 102 images on chipotle.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 125.354
  • Likes 105.075
  • Shares 15.251
  • Comments 5.028

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/01/1997 27 years, 7 months, 22 days ago
Last Modified 09/30/2017 7 years, 1 month, 20 days ago
Expiration Date 04/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-667.awsdns-19.net 205.251.194.155 Flag for United StatesUnited States
ns-2018.awsdns-60.co.uk 205.251.199.226 Flag for United StatesUnited States
ns-109.awsdns-13.com 205.251.192.109 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com
  • IP Address
  • 143.204.229.105
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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