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Whois & Analysis for roadster.com

Dec 16, 2019 12:47 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for roadster.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Age
27 years, 4 months, 9 days
• Alexa Rank
#244.443, roadster.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on October 9, 2020.
Title Tag
Roadster | The #1 Commerce Platform for Car Buying
Length: 50 (recommended: 10 to 70)
Meta Description
Roadster is a digital retailing tool that empowers consumers to build deals online and at the dealership, modernizing the sales process and increasing efficiency for everyone.
Length: 175 (recommended: 50 to 160)
Google preview
Desktop Version

Roadster | The #1 Commerce Platform for Car Buying

https://roadster.com

Roadster is a digital retailing tool that empowers consumers to build deals online and at the dealership, modernizing the sales process and increasing efficiency for...

Mobile Version

https://roadster.com

Roadster | The #1 Commerce Platform for Car Buying

Roadster is a digital retailing tool that empowers consumers to build deals online and at the dealership, modernizing the sales pr...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by roadster.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Roadster (automobile) Confidence: 73% Arrow up

A roadster, sometimes referred to as a spider or spyder, is an open two-seat car with emphasis on sporting appearance or character.

Initially an American term for a two-seat car with no weather protection, usage has spread internationally and has evolved to include two-seat convertibles.

Consumer Confidence: 70% Arrow up

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Retail Confidence: 69% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Tool Confidence: 68% Arrow up

A tool is any physical item that can be used to achieve a goal, especially if the item is not consumed in the process.

Tool use by humans dates back millions of years, and other animals are also known to employ simple tools.

Car Confidence: 68% Arrow

WEBSITE SPEED

roadster.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

roadster.com is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #244.443 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • roadster.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (82.6%)
  • Flaf icon for other countryOthers (17.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #52.906

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How roadster.com looks like on a mobile device such as an iPhone.

Tablet
How roadster.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 90% #e0e0e0
  • 4% #e0e0f0
  • 3% #f0f0f0
  • 2% #8090a0
  • 1% #506070
  • 0% #003050
  • 0% #004060
  • 0% #001030
  • 0% #306080
  • 0% #001020
  • 0% #005070
  • 0% #508090

Text/code ratio

roadster.com's text/code ratio is 4.31%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.31%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 9
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Commerce solutions for today’s modern dealership
<H2>
2nd level heading
Hello, omnichannel commerce!
Products
Benefits
Oem certified programs
Brands we support
<H3>
3rd level heading
Express storefront®
Express deskingâ„¢
Express tradeâ„¢
Express marketplaceâ„¢
Deliver the online experience customers want.
<H4>
4th level heading
{{pb.title}}
Alt attributes Arrow up

We found 72 images on this website.
30 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on roadster.com https://d19tgj99dtobzo.cloudfront.net/assets/stories/longotoyota/thumb-37c8b532da9c302d9faa2b9ea98f5... 1
Image with missing alt attribute found on roadster.com https://d19tgj99dtobzo.cloudfront.net/assets/stories/sunautogroup/thumb-873d0ceafd0997c417ac493e538b... 1
Image with missing alt attribute found on roadster.com https://d19tgj99dtobzo.cloudfront.net/assets/stories/audirocklin/thumb-c359e671ffa0a3f9d9984c8e15d3a... 1
Image with missing alt attribute found on roadster.com https://d19tgj99dtobzo.cloudfront.net/assets/icon-omnichannel-eda459ce0ac888985a6a6fb97410093b95499d... 1
Image with missing alt attribute found on roadster.com https://d19tgj99dtobzo.cloudfront.net/assets/home/01_Omnichannel-74e30fee1f32bfd4e1339aaf8978ecd4225... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 30 images on roadster.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.258
  • Likes 340
  • Shares 713
  • Comments 205

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 07/13/1997 27 years, 4 months, 9 days ago
Last Modified 10/09/2019 5 years, 1 month, 12 days ago
Expiration Date 07/12/2023 Expired
Nameservers Arrow up
Host IP Address Country
anuj.ns.cloudflare.com 2400:cb00:2049:1::adf5:3b41 Flag for United StatesUnited States
emily.ns.cloudflare.com 2400:cb00:2049:1::adf5:3a9b Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.175.7
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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