Whois & Analysis for confirmit.com

Voice of the customer (VOC) is a term used in business and Information Technology (through ITIL, for example) to describe the in-depth process of capturing customer's expectations, preferences and aversions.

Specifically, the Voice of the Customer is a market research technique that produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.

Voice of the Customer studies typically consist of both qualitative and quantitative research steps.

They are generally conducted at the start of any new product, process, or service design initiative in order to better understand the customer's wants and needs, and as the key input for new product definition, Quality Function Deployment (QFD), and the setting of detailed design specifications.

Market research is any organized effort to gather information about target markets or customers.

It is a very important component of business strategy.

The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Feedback occurs when outputs of a system are routed back as inputs as part of a chain of cause-and-effect that forms a circuit or loop.

The system can then be said to feed back into itself.

The notion of cause-and-effect has to be handled carefully when applied to feedback systems:

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

Computer software, or simply software, is that part of a computer system that consists of data or computer instructions, in contrast to the physical hardware from which the system is built.

In computer science and software engineering, computer software is all information processed by computer systems, programs and data.

Computer software includes computer programs, libraries and related non-executable data, such as online documentation or digital media.

Computer hardware and software require each other and neither can be realistically used on its own.