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Whois & Analysis for covergirl.com

Nov 29, 2019 1:24 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Web Master
• Organization
Coty Inc.
• City
New York
• Zip Code
10118
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for covergirl.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Coty Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
• Age
29 years, 3 months, 9 days
• Alexa Rank
#277.648, covergirl.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on December 12, 2019.
Title Tag
Makeup and Beauty Products, Makeup Tips, Try On Looks and More | COVERGIRL®
Length: 76 (recommended: 10 to 70)
Meta Description
Face and eye makeup, lipstick, makeup tools and pro tips. Check out our COVERGIRL Collections including TruBlend, Outlast, Blast and more.
Length: 138 (recommended: 50 to 160)
Google preview
Desktop Version

Makeup and Beauty Products, Makeup Tips, Try On Looks and More | COVER...

https://covergirl.com

Face and eye makeup, lipstick, makeup tools and pro tips. Check out our COVERGIRL Collections including TruBlend, Outlast, Blast and more.

Mobile Version

https://covergirl.com

Makeup and Beauty Products, Makeup Tips, Try On Looks and More | COVER...

Face and eye makeup, lipstick, makeup tools and pro tips. Check out our COVERGIRL Collections including TruBlend, Outlast, Blast a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by covergirl.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
CoverGirl Confidence: 76% Arrow up

CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company (later called Noxell, a popular face cleaner) and acquired by Procter & Gamble in 1989 and later acquired by.

The Noxell Company advertised this cosmetics line by allowing "cover girls", fashion models, actresses, and singers who appear on the front cover of women's magazines, to wear its products.

CoverGirl makes up for lack of direct individual customer service by providing a wide variety of cosmetics available at reasonable prices.

Lipstick Confidence: 75% Arrow up

Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that apply color, texture, and protection to the lips.

Cosmetics Confidence: 75% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

WEBSITE SPEED

covergirl.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

86%

covergirl.com is faster than approximately 86 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #277.648 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • covergirl.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (54.6%)
  • Flaf icon for other countryOthers (45.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #83.426

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How covergirl.com looks like on a mobile device such as an iPhone.

Tablet
How covergirl.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #ffffff
  • 16% #d0a080
  • 12% #b08060
  • 11% #c09070
  • 10% #a07050
  • 9% #f0f0f0
  • 8% #000000
  • 5% #d0b090
  • 2% #906040
  • 1% #e0c0a0
  • 1% #e0c0b0
  • 1% #302010

Text/code ratio

covergirl.com's text/code ratio is 2.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 10
  • <H3> 0
  • <H4> 0
  • <H5> 14
  • <H6> 14

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Exhibitionist lipstick in every dreamy finish (3)
New! trublend undercover concealer (2)
New! exhibitionist uncensored mascara (2)
How to apply foundation
Guide's and how-to's
<H5>
5th level heading
Featured (7)
How to apply foundation with andrea renee
How to contour and highlight with garrett hahn
How to fill in your eyebrows with glamnanne
Tips for applying lipstick with taylor anise
<H6>
6th level heading
Cream. demi matte. metallic. (3)
Vegan. lightweight. full coverage. (2)
Big, bold, show-stopping volume. 24-hour formula. (2)
Tutorial
11:12 minutes
Alt attributes Arrow up

We found 77 images on this website.
2 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on covergirl.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.178
  • Likes 1.682
  • Shares 5.786
  • Comments 710

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 07/30/1995 29 years, 3 months, 9 days ago
Last Modified 10/23/2019 5 years, 14 days ago
Expiration Date 07/29/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns2.cscdns.uk 204.74.111.1 Flag for United StatesUnited States
udns1.cscdns.net 204.74.66.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.102.11
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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