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Whois & Analysis for goop.com

Nov 7, 2019 7:20 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
On behalf of goop.com owner
• Organization
Whois Privacy Service
• Address
P.O. Box 81226
• City
Seattle
• Zip Code
98108-1226
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for goop.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
February 2, 1996 Explore Wayback Machine
• Age
28 years, 9 months, 4 days
• Alexa Rank
#15.424, goop.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 27, 2020.
Title Tag
goop | A modern lifestyle brand.
Length: 32 (recommended: 10 to 70)
Meta Description
Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.
Length: 128 (recommended: 50 to 160)
Google preview
Desktop Version

goop | A modern lifestyle brand.

https://goop.com

Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.

Mobile Version

https://goop.com

goop | A modern lifestyle brand.

Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=1, minimum-scale=1.0, maximum-scale=1.5

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by goop.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fashion Confidence: 66% Arrow up

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture.

Fashion is a distinctive and often constant trend in the style in which a person dresses.

It is the prevailing styles in behaviour and the newest creations of textile designers.

Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it.

Although aspects of fashion can be feminine or masculine, some trends are androgynous.

Health Confidence: 65% Arrow up

Health is the level of functional and metabolic efficiency of a living organism.

In humans it is the ability of individuals or communities to adapt and self-manage when facing physical, mental or social changes.

The World Health Organization (WHO) defined health in its broader sense in its 1948 constitution as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity." This definition has been subject to controversy, in particular as lacking operational value, the ambiguity in developing cohesive health strategies, and because of the problem created by use of the word "complete".

Other definitions have been proposed, among which a recent definition that correlates health and personal satisfaction.

Beauty Confidence: 63% Arrow
Lifestyle brand Confidence: 63% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on goop.com

TRAFFIC

This website is ranked #15.424 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • goop.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (3.2%)
  • Flag for United States of AmericaUnited States of America (76.8%)
  • Flag for CanadaCanada (5.0%)
  • Flaf icon for other countryOthers (15%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #41.178
Flag for United States of AmericaUnited States of America #3.466
Flag for AustraliaAustralia #12.882
Flag for CanadaCanada #6.178

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How goop.com looks like on a mobile device such as an iPhone.

Tablet
How goop.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 91% #ffffff
  • 9% #f0f0f0
  • 0% #e0e0e0
  • 0% #d0d0d0
  • 0% #c0c0c0
  • 0% #b0b0b0
  • 0% #a0a0a0
  • 0% #707070
  • 0% #404040
  • 0% #606060
  • 0% #909090
  • 0% #303030

Text/code ratio

goop.com's text/code ratio is 6.25%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.25%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 8
  • <H3> 50
  • <H4> 0
  • <H5> 6
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Beauty
Food
Men
Style
Travel
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Layering outside the box (2)
Ask gerda: what’s the point of diffusers and essential oils? (2)
This (chic) lip balm ıs going to change your life (2)
5 moves for a resistance-based workout at home (2)
Finishing touches that make any look shine (2)
<H5>
5th level heading
Nov 07, 2019: gluten tag
Nov 06, 2019: emote control
Nov 05, 2019: nice aspen
Nov 03, 2019: full blush
Nov 01, 2019
Alt attributes Arrow up

We found 30 images on this website.
29 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on goop.com https://goop.com/wp-content/uploads/2019/11/SHOT_01_0019slack_HERO-480x366.jpg 1
Image with missing alt attribute found on goop.com https://goop.com/wp-content/uploads/2019/11/Ask-Gerda-What’s-the-Point-of-Diffusers-and-Essential-Oi... 1
Image with missing alt attribute found on goop.com https://goop.com/wp-content/uploads/2019/11/Henne_557A7672-final-copy-2-480x366.jpg 1
Image with missing alt attribute found on goop.com https://goop.com/wp-content/uploads/2019/11/P-Volve_P3Lifestyle_Selects_-74-480x366.jpg 1
Image with missing alt attribute found on goop.com https://goop.com/wp-content/uploads/2019/11/Finishing-Touches-That-Make-Any-Look-Shine-Swarovski-Lon... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 29 images on goop.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.884
  • Likes 1.122
  • Shares 7.159
  • Comments 603

DOMAIN REGISTRAR

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 02/02/1996 28 years, 9 months, 4 days ago
Last Modified 11/30/2018 5 years, 11 months, 7 days ago
Expiration Date 02/03/2022 Expired
Nameservers Arrow up
Host IP Address Country
amy.ns.cloudflare.com 173.245.58.101 Flag for United StatesUnited States
woz.ns.cloudflare.com 173.245.59.150 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.19.235.11
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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