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SEO Report for customer.io

January 13, 2020 10:19 PM
Desktop screen Desktop screenshot for customer.io

SEO SCORE

Favicon for customer.iocustomer.io
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Marketing
• Online since
October 26, 2011 (explore Wayback Machine)
• Age
8 years, 8 months, 23 days
• Alexa Rank
#22.211, customer.io is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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Use our free online form builder to create any type of form for customer.io.

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on March 15, 2020.
Title Tag
Marketing Automation for the Whole Customer Lifecycle
Length: 53 (recommended: 10 to 70)
Meta Description
Trigger email, push, SMS, webhooks, and more with Customer.io. Gain control over behaviorial data to personalize customer communication and drive engagement. Start free.
Length: 169 (recommended: 50 to 160)
Google preview
Desktop Version

Marketing Automation for the Whole Customer Lifecycle

https://customer.io

Trigger email, push, SMS, webhooks, and more with Customer.io. Gain control over behaviorial data to personalize customer communication and drive engagement. Start f...

Mobile Version

Favicon for customer.io https://customer.io

Marketing Automation for the Whole Customer Lifecycle

Trigger email, push, SMS, webhooks, and more with Customer.io. Gain control over behaviorial data to personalize customer communic...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by customer.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Short Message Service Confidence: 76% Arrow up

Short Message Service (SMS) is a text messaging service component of most telephone, World Wide Web, and mobile telephony systems.

It uses standardized communication protocols to enable mobile phone devices to exchange short text messages.

An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

Email Confidence: 76% Arrow up

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

Marketing automation Confidence: 76% Arrow up

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc) and automate repetitive tasks.

Webhook Confidence: 74% Arrow up

A webhook in web development is a method of augmenting or altering the behavior of a web page, or web application, with custom callbacks.

These callbacks may be maintained, modified, and managed by third-party users and developers who may not necessarily be affiliated with the originating website or application.

The term "webhook" was coined by Jeff Lindsay in 2007 from the computer programming term hook.

Data Confidence: 68% Arrow up

Data (or) is a set of values of qualitative or quantitative variables.

An example of qualitative data would be an anthropologist's handwritten notes about his or her interviews with people of an Indigenous tribe.

Pieces of data are individual pieces of information.

While the concept of data is commonly associated with scientific research, data is collected by a huge range of organizations and institutions, including businesses (e.g., sales data, revenue, profits, stock price), governments (e.g., crime rates, unemployment rates, literacy rates) and non-governmental organizations (e.g., censuses of the number of homeless people by non-profit organizations).

WEBSITE SPEED

customer.io website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

customer.io is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #22.211 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for customer.io

Daily visitors by country

  • customer.io daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (22.3%)
  • Flag for PakistanPakistan (4.1%)
  • Flag for United States of AmericaUnited States of America (36.9%)
  • Flag for CanadaCanada (7.7%)
  • Flaf icon for other countryOthers (29%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #11.270
Flag for TurkeyTurkey #33.783
Flag for IsraelIsrael #9.444
Flag for PakistanPakistan #6.551
Flag for United States of AmericaUnited States of America #10.612

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How customer.io looks like on a mobile device such as an iPhone.

Tablet
How customer.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 49% #9050ff
  • 39% #8040ff
  • 5% #9050f0
  • 2% #8040f0
  • 2% #b070ff
  • 1% #c0a0f0
  • 0% #e0c0ff
  • 0% #f0f0f0
  • 0% #ffffff
  • 0% #d0a0ff
  • 0% #b080f0
  • 0% #e0c0f0

Text/code ratio

customer.io's text/code ratio is 5.47%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.47%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 0
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Send automated messages. deliver results.
<H2>
2nd level heading
Let automation do the heavy lifting
Real-time data at your fingertips
Review your data and keep ımproving
<H4>
4th level heading
Product
Learn
Company
Resources
Alt attributes Arrow up

We found 14 images on this website.
9 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on customer.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 603
  • Likes 100
  • Shares 467
  • Comments 36
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar KEY-SYSTEMS GMBH
Registration Date 10/26/2011 8 years, 8 months, 23 days ago
Last Modified 09/27/2019 9 months, 22 days ago

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 13.249.11.75
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

BUSINESS > MARKETING COMPETITORS IN FRANCE

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