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Whois & Analysis for deseret.com

Dec 13, 2019 9:23 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
UT
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for deseret.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information
• Online since
September 16, 1993 Explore Wayback Machine
• Age
31 years, 1 month, 21 days
• Alexa Rank
#14.402, deseret.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on October 11, 2020.
Title Tag
Salt Lake City and Utah Breaking news, sports, entertainment and news headlines - Deseret News
Length: 94 (recommended: 10 to 70)
Meta Description
In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school athletics.
Length: 165 (recommended: 50 to 160)
Google preview
Desktop Version

Salt Lake City and Utah Breaking news, sports, entertainment and news...

https://deseret.com

In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Utah Utes, and high school athletics.

Mobile Version

https://deseret.com

Salt Lake City and Utah Breaking news, sports, entertainment and news...

In-depth news, analysis and opinion covering Utah and the nation. Explore Utah sports coverage from the Utah Jazz, BYU Cougars, Ut...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by deseret.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Utah Jazz Confidence: 90% Arrow up

The Utah Jazz are an American professional basketball team based in Salt Lake City, Utah.

The Jazz compete in the National Basketball Association (NBA) as a member club of the league's Western Conference Northwest Division.

Since 1991, the team has played its home games at Vivint Smart Home Arena.

The franchise began play in 1974 as the New Orleans Jazz, an expansion team based in New Orleans; the Jazz moved to Salt Lake City in 1979.

Deseret News Confidence: 85% Arrow up

The Deseret News is a newspaper published in Salt Lake City, Utah, United States.

It is Utah's oldest continuously published daily newspaper and has the largest Sunday circulation in the state and the second largest daily circulation behind The Salt Lake Tribune.

The News is owned by Deseret News Publishing Company, a subsidiary of Deseret Management Corporation, a holding company owned by The Church of Jesus Christ of Latter-day Saints (LDS Church).

Salt Lake City Confidence: 85% Arrow up

Salt Lake City, often shortened to Salt Lake or SLC, is the capital and the most populous municipality of the U.S. state of Utah.

With an estimated population of 190,884 in 2014, the city lies at the core of the Salt Lake City metropolitan area, which has a total population of 1,153,340 (2014 estimate).

Salt Lake City is further situated within a larger metropolis known as the Salt Lake City-Ogden-Provo Combined Statistical Area.

This region is a corridor of contiguous urban and suburban development stretched along an approximately segment of the Wasatch Front, comprising a total population of 2,423,912.

It is one of only two major urban areas in the Great Basin (the other is Reno, Nevada).

BYU Cougars Confidence: 83% Arrow up

The BYU Cougars are the collegiate athletic teams that represent Brigham Young University (BYU), a major university in Provo, Utah.

BYU fields 21 National Collegiate Athletic Association (NCAA) varsity athletic teams.

They are a member of the West Coast Conference for most sports.

Other sports compete in the Mountain Pacific Sports Federation and as independents.

They were a member of the Mountain West Conference (MW) from its formation in 1999 until leaving in 2011 as part of a major NCAA conference realignment.

Before the formation of the MW, the Cougars competed in the Rocky Mountain Athletic Conference, the Mountain States Conference, and the Western Athletic Conference.

Utah Utes Confidence: 81% Arrow up

The Utah Utes are the athletics teams representing the University of Utah.

They are named after the Ute tribe of Native Americans.

The men's basketball team is known as the "Runnin' Utes"; the women's basketball team, formerly known as the "Lady Utes," now prefers to be referred to as the "Utes"; and the women's gymnastics team is known as the "Red Rocks".

WEBSITE SPEED

deseret.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

83%

deseret.com is faster than approximately 83 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #14.402 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • deseret.com daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (85.4%)
  • Flaf icon for other countryOthers (14.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #76.340
Flag for PhilippinesPhilippines #6.576
Flag for PakistanPakistan #31.132
Flag for United States of AmericaUnited States of America #2.761
Flag for MexicoMexico #14.620

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How deseret.com looks like on a mobile device such as an iPhone.

Tablet
How deseret.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #f0f0f0
  • 19% #fffff0
  • 18% #fff0f0
  • 11% #c0d0e0
  • 3% #c0e0ff
  • 3% #ffd010
  • 2% #b0d0d0
  • 2% #402010
  • 2% #402000
  • 2% #d0f0f0
  • 1% #c0b090
  • 1% #a08050

Text/code ratio

deseret.com's text/code ratio is 3.03%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.03%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 68
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Other affiliated sites
Follow deseret news online:
Site search
Deseret news main menu
After 14 hours of debate yesterday, house judiciary just approved articles of impeachment against trump
<H3>
3rd level heading
Utah
Most read
Alt attributes Arrow up

We found 115 images on this website.
53 ALT attributes are missing on your image tags. The issue affects 28 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on deseret.com https://cdn.vox-cdn.com/thumbor/y4vAbCmXQLX-YNy-6Y_Q2YlKGYs=/0x0:5161x3441/1200x800/filters:focal(20... 1
Image with missing alt attribute found on deseret.com https://cdn.vox-cdn.com/thumbor/ukw_ZsODCBOc0wles1th1ud-BVg=/0x0:1500x2100/1200x800/filters:focal(66... 1
- data:image/gif;base64,R0lGODlhAQABAIAAAAUEBAAAACwAAAAAAQABAAACAkQBADs 25
Image with missing alt attribute found on deseret.com https://cdn.vox-cdn.com/uploads/chorus_image/image/65897534/449c2d3723.0.jpeg 1
Image with missing alt attribute found on deseret.com https://cdn.vox-cdn.com/uploads/chorus_image/image/65901820/Gibb__Patrick_Jared_SO_321005Mug2019.0.j... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 53 images on deseret.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.835
  • Likes 101
  • Shares 2.717
  • Comments 17

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 09/16/1993 31 years, 1 month, 21 days ago
Last Modified 08/15/2019 5 years, 2 months, 23 days ago
Expiration Date 09/15/2020 Expired
Nameservers Arrow up
Host IP Address Country
mira.ns.cloudflare.com 2400:cb00:2049:1::adf5:3acc Flag for United StatesUnited States
pete.ns.cloudflare.com 2606:4700:58::adf5:3b88 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.194.125
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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