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SEO Report for ellenmacarthurfoundation.org

December 6, 2019 1:12 AM
Desktop screen Desktop screenshot for ellenmacarthurfoundation.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
News / Weather / Information
• Online since
November 28, 2008 (explore Wayback Machine)
• Age
12 years, 6 days
• Alexa Rank
#136.042, ellenmacarthurfoundation.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 6, 2020.
Title Tag
Circular Economy - UK, USA, Europe, Asia & South America - The Ellen MacArthur Foundation
Length: 93 (recommended: 10 to 70)
Meta Description
The Ellen MacArthur Foundation works to inspire a generation to re-think, re-design and build a positive future circular economy.
Length: 129 (recommended: 50 to 160)
Google preview
Desktop Version

Circular Economy - UK, USA, Europe, Asia & South America...

https://ellenmacarthurfoundation.org

The Ellen MacArthur Foundation works to inspire a generation to re-think, re-design and build a positive future circular economy.

Mobile Version

Favicon for ellenmacarthurfoundation.org https://ellenmacarthurfoundation.org

Circular Economy - UK, USA, Europe, Asia & South America...

The Ellen MacArthur Foundation works to inspire a generation to re-think, re-design and build a positive future circular economy.

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, minimal-ui

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ellenmacarthurfoundation.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ellen MacArthur Foundation Confidence: 87% Arrow up

The Ellen MacArthur Foundation is a British registered charity with the stated aim of inspiring a generation to re-think, re-design & build a positive future through the framework of a circular economy.

Circular economy Confidence: 82% Arrow up

A circular economy is an industrial economy that promotes greater resource productivity aiming to reduce waste and avoid pollution by design or intention, and in which material flows are of two types: biological nutrients, designed to reenter the biosphere safely, and technical nutrients, which are designed to circulate at high quality in the production system without entering the biosphere as well as being restorative and regenerative by design.

This is contrast to a linear economy which is a 'take, make, dispose' model of production.

South America Confidence: 78% Arrow up

South America is a continent located in the western hemisphere, mostly in the southern hemisphere, with a relatively small portion in the northern hemisphere.

It may also be considered a subcontinent of the Americas, which is the model used in nations that speak Romance languages.

The reference to South America instead of other regions (like Latin America or the Southern Cone) has increased in the last decades due to changing geopolitical dynamics (in particular, the rise of Brazil).

Europe Confidence: 70% Arrow up

Europe is a continent that comprises the westernmost part of Eurasia.

Europe is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, and the Mediterranean Sea to the south.

The eastern boundary with Asia is a historical and cultural construct, as there is no clear physical and geographical separation between them; Europe is generally considered as separated from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways of the Turkish Straits.

Yet the non-oceanic borders of Europe—a concept dating back to classical antiquity—are arbitrary.

The primarily physiographic term "continent" as applied to Europe also incorporates cultural and political elements whose discontinuities are not always reflected by the continent's current overland boundaries.

Asia Confidence: 70% Arrow up

Asia is Earth's largest and most populous continent, located primarily in the eastern and northern hemispheres and sharing the continental landmass of Eurasia with the continent of Europe and shares the continental landmass of Afro-Eurasia with both Europe and Africa.

Asia covers an area of, about 30% of Earth's total land area and 8.7% of the Earth's total surface area.

The continent, which has long been home to the majority of the human population, was the site of many of the first civilizations.

Asia is notable for not only its overall large size and population, but also dense and large settlements as well as vast barely populated regions within the continent of 4.4 billion people.

WEBSITE SPEED

ellenmacarthurfoundation.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

ellenmacarthurfoundation.org is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #136.042 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for ellenmacarthurfoundation.org

Daily visitors by country

  • ellenmacarthurfoundation.org daily visitors distribution - Total: 3 countries
  • Flag for SwedenSweden (17.2%)
  • Flag for United States of AmericaUnited States of America (15.7%)
  • Flag for IndiaIndia (13.4%)
  • Flaf icon for other countryOthers (53.7%)

Traffic country ranks

Country Rank
Flag for SwedenSweden #4.573
Flag for United States of AmericaUnited States of America #137.230
Flag for IndiaIndia #100.027

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ellenmacarthurfoundation.org looks like on a mobile device such as an iPhone.

Tablet
How ellenmacarthurfoundation.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #303040
  • 12% #f0f0f0
  • 10% #202020
  • 9% #ffffff
  • 5% #404050
  • 2% #505060
  • 2% #507090
  • 1% #606070
  • 1% #506080
  • 0% #fffff0
  • 0% #f0ffff
  • 0% #2090c0

Text/code ratio

ellenmacarthurfoundation.org's text/code ratio is 5.99%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.99%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 18
  • <H4> 31
  • <H5> 0
  • <H6> 6
<H1>
Top level heading
Our mıssıon ıs to accelerate the transıtıon to a cırcular economy
<H2>
2nd level heading
Latest
Publıcatıons
Actıvıtıes
<H3>
3rd level heading
Discover our other sites
Our story
Circular economy
Our work
Resources
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Partners
The team
Mission
Milestones
What is the circular economy?
<H6>
6th level heading
Connect with us (6)
Alt attributes Arrow up

We found 21 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on ellenmacarthurfoundation.org /img/circulate-logo-white.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on ellenmacarthurfoundation.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.140
  • Likes 421
  • Shares 1.551
  • Comments 168
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar 1&1 IONOS SE
Registration Date 11/28/2008 12 years, 6 days ago
Last Modified 11/29/2019 1 year, 7 days ago
Nameservers Arrow up
Host IP Address Country
ns-cloud-c1.googledomains.com 216.239.32.108 Flag for United StatesUnited States
ns-cloud-c2.googledomains.com 216.239.34.108 Flag for United StatesUnited States
ns-cloud-c4.googledomains.com 216.239.38.108 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • as34934
  • IP Address
  • 185.217.40.162
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Birley Fields
  • Latitude and Longitude
  • 53.4628 : -2.24564

NEWS / WEATHER / INFORMATION COMPETITORS IN UNITED KINGDOM

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