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Whois & Analysis for embark.com

Jan 13, 2020 1:42 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Sarita James
• Organization
Embark Corporation
• Address
459 Broadway, 4th Floor
• City
New York
• Zip Code
10013
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for embark.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Embark Corporation See more
• Category
Education  >  College / Graduate School
• Online since
April 21, 1995 Explore Wayback Machine
• Age
29 years, 6 months, 18 days
• Alexa Rank
#91.787, embark.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 27, 2020.
Title Tag
Embark – Online Application and Admissions Software
Length: 53 (recommended: 10 to 70)
Meta Description
The leading provider of admissions software for schools, universities, fellowships, and music programs. Free FAFSA help for students seeking federal financial aid.
Length: 163 (recommended: 50 to 160)
Google preview
Desktop Version

Embark – Online Application and Admissions Software

https://embark.com

The leading provider of admissions software for schools, universities, fellowships, and music programs. Free FAFSA help for students seeking federal financial aid.

Mobile Version

https://embark.com

Embark – Online Application and Admissions Software

The leading provider of admissions software for schools, universities, fellowships, and music programs. Free FAFSA help for studen...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by embark.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
FAFSA Confidence: 89% Arrow up

The Free Application for Federal Student Aid (FAFSA) is a form that can be prepared annually by current and prospective college students (undergraduate and graduate) in the United States to determine their eligibility for student financial aid.

Student financial aid in the United States Confidence: 70% Arrow up

Student financial aid in the United States is funding that is available exclusively to students attending a post-secondary educational institution in the United States.

This funding is to assist in covering the many costs incurred in the pursuit of post-secondary education.

Financial aid is available from federal, state, educational institutions, and private agencies (foundations), and can be awarded in the forms of grants, education loans, work-study and scholarships.

Please note that in order to apply for any federal financial aid students must first complete the Free Application for Federal Student Aid (FAFSA).

Education in the United States Confidence: 67% Arrow
University Confidence: 66% Arrow
Scholarship Confidence: 63% Arrow

WEBSITE SPEED

embark.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

7.7s

This domain loads at the median speed of 7.7 seconds.

Speed Percentile

2%

embark.com is faster than approximately 2 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #91.787 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • embark.com daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (23.3%)
  • Flag for AfghanistanAfghanistan (19.2%)
  • Flag for NigeriaNigeria (20.6%)
  • Flaf icon for other countryOthers (36.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #73.314
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #67.609
Flag for AfghanistanAfghanistan #606
Flag for NigeriaNigeria #4.457

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How embark.com looks like on a mobile device such as an iPhone.

Tablet
How embark.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #405090
  • 20% #203080
  • 19% #506090
  • 13% #6070a0
  • 10% #7080b0
  • 9% #304080
  • 3% #9090e0
  • 2% #7070d0
  • 1% #9080a0
  • 0% #a0c0e0
  • 0% #a0b0d0
  • 0% #9090ff

Text/code ratio

embark.com's text/code ratio is 3.92%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.92%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 6

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Connecting people with opportunity
We've powered more than 15 million applications to colleges, fellowships, non-profits, and schools
For ınstitutions - admissions solutions
For students - financial aid help
<H3>
3rd level heading
Your custom brandıng
Collaboratıve onlıne revıew process
Real tıme data & reports
<H6>
6th level heading
Schools
Undergraduate
Graduate
Scholarships
Music
Alt attributes Arrow up

We found 45 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on embark.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 329
  • Likes 2
  • Shares 320
  • Comments 7

DOMAIN REGISTRAR

Domain Registrar REGISTER.COM, INC.
Registration Date 04/21/1995 29 years, 6 months, 18 days ago
Last Modified 04/21/1995 29 years, 6 months, 18 days ago
Expiration Date 04/22/2027 2 years, 5 months, 17 days from now
Nameservers Arrow up
Host IP Address Country
ns1.dnsimple.com 162.159.24.4 Flag for United StatesUnited States
ns3.dnsimple.com 162.159.26.4 Flag for United StatesUnited States
ns4.dnsimple.com 162.159.27.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 34.235.167.149
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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