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Whois & Analysis for emerse.com

Dec 9, 2019 1:49 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for emerse.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
• Age
21 years, 6 months, 6 days
• Alexa Rank
#611.252, emerse.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 10, 2020.
Title Tag
Emerse - Demand Side Platform (DSP) for Programmatic Media Buying
Length: 65 (recommended: 10 to 70)
Meta Description
Emerse - the transparent Demand Side Platform (DSP) works with advanced algorithms and data to perform programmatic media buying of online advertising space.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Emerse - Demand Side Platform (DSP) for Programmatic Media Buying

https://emerse.com

Emerse - the transparent Demand Side Platform (DSP) works with advanced algorithms and data to perform programmatic media buying of online advertising space.

Mobile Version

https://emerse.com

Emerse - Demand Side Platform (DSP) for Programmatic Media Buying

Emerse - the transparent Demand Side Platform (DSP) works with advanced algorithms and data to perform programmatic media buying o...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by emerse.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Demand-side platform Confidence: 89% Arrow up

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).

Online advertising Confidence: 82% Arrow up

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Media buying Confidence: 66% Arrow

WEBSITE SPEED

emerse.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

emerse.com is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #611.252 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • emerse.com daily visitors distribution - Total: 1 country
  • Flag for IsraelIsrael (16.1%)
  • Flaf icon for other countryOthers (83.9%)

Traffic country ranks

Country Rank
Flag for IsraelIsrael #12.550

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How emerse.com looks like on a mobile device such as an iPhone.

Tablet
How emerse.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 76% #f0f0f0
  • 20% #ffffff
  • 1% #ffe0f0
  • 1% #e01080
  • 1% #e00090
  • 0% #fff0ff
  • 0% #c01080
  • 0% #ffd0e0
  • 0% #e080c0
  • 0% #f0ffff
  • 0% #e060b0
  • 0% #d090c0

Text/code ratio

emerse.com's text/code ratio is 7.73%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.73%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 11
  • <H3> 16
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
A truly transparent, truly ındependent demand side platform
Hello there!
<H2>
2nd level heading
"we work with emerse to help us reaching our global markets. emerse provided us with fantastic support at our image campaign." (3)
"having worked with emerse fora number of years, they have always delivered the highest results and quality views for each and every project. their customer service is superb and their flexible approach makes working together an easy and enjoyable experience." (2)
"ıt’s so nice to finally work with a company who knows what they’re doing." (2)
"we’re very happy to work with emerse on this campaign. having a media technology partner that truly understands the opportunities of programmatic will no doubt help us reach our goals." (2)
"thanks to emerse platform, ı've learned to find more ways of getting great results from a campaign, which is the essence of our job!" (2)
<H3>
3rd level heading
Our clients
Anita thallinger, director marketing, w&h dentalwerk (3)
Gareth craven - product manager emea, cision (2)
Rob rebelo, head of seo, bookatable.com (2)
Thomas westrum, evp digital at uniti (2)
Alt attributes Arrow up

We found 34 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on emerse.com https://www.emerse.com/wp-content/uploads/2019/09/Emerse-O5VTM71-8.png 1
Image with missing alt attribute found on emerse.com https://www.emerse.com/wp-content/uploads/2018/10/International-Clients2.jpg 1
Image with missing alt attribute found on emerse.com https://www.emerse.com/wp-content/uploads/2018/10/International-Clients14.jpg 1
Image with missing alt attribute found on emerse.com https://www.emerse.com/wp-content/uploads/2018/10/International-Clients11.jpg 1
Image with missing alt attribute found on emerse.com https://www.emerse.com/wp-content/uploads/2018/10/International-Clients13.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on emerse.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.536
  • Likes 15
  • Shares 1.511
  • Comments 10

DOMAIN REGISTRAR

Domain Registrar OMNIS NETWORK, LLC
Registration Date 05/03/2003 21 years, 6 months, 6 days ago
Last Modified 06/03/2019 5 years, 5 months, 6 days ago
Expiration Date 05/03/2024 Expired
Nameservers Arrow up
Host IP Address Country
ns-cloud-e1.googledomains.com 216.239.32.110 Flag for United StatesUnited States
ns-cloud-e2.googledomains.com 216.239.34.110 Flag for United StatesUnited States
ns-cloud-e3.googledomains.com 216.239.36.110 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 35.205.189.164
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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