mobile
  1. Website analyzer
  2. Countries
  3. United States
  4. smaato.com
Mobile menu

Whois & Analysis for smaato.com

Nov 7, 2019 5:15 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Smaato Inc.
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Hamburg
• Country Code
DE
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Email
https://contact.domain-robot.org/smaato.com
• Domain Registrar
PSI-USA, Inc. dba Domain Robot
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for smaato.com

SEO SCORE

smaato.com
Make your link ↑ do-follow
69

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
Arrow
Make all versions of your website point to the same URL.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
June 9, 2005 Explore Wayback Machine
• Age
18 years, 10 months, 20 days
• Alexa Rank
#60.866, smaato.com is in the world's top 100.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for smaato.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
✅ Title Tag
Mobile Advertising and App Monetization Platform | Smaato
Length: 57 (recommended: 10 to 70)
✅ Meta Description
Mobile-first platform and free ad server for publishers, app developers, agencies, DSPs and ad networks. Monetize your app or get targeted mobile traffic.
Length: 154 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Mobile Advertising and App Monetization Platform | Smaato

http://smaato.com

Mobile-first platform and free ad server for publishers, app developers, agencies, DSPs and ad networks. Monetize your app or get targeted mobile traffic.

Mobile Version

http://smaato.com

Mobile Advertising and App Monetization Platform | Smaato

Mobile-first platform and free ad server for publishers, app developers, agencies, DSPs and ad networks. Monetize your app or get...

✅ Encoding
Great, language/character encoding is specified: utf-8
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://smaato.com https://www.smaato.com/
https://smaato.com HTTP header error
http://www.smaato.com https://www.smaato.com/
https://www.smaato.com https://www.smaato.com/
✅ Robots.txt
https://www.smaato.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport initial-scale=1, minimum-scale=1, width=device-width
ⓘ robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smaato.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ad serving Confidence: 82% Arrow up

Ad serving describes the technology and service that places advertisements on web sites.

Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
Smaato Confidence: 82% Arrow up

Smaato is a global real-time advertising platform for mobile publishers and app developers, with a strong focus on helping these parties monetize their mobile apps and websites.
Mobile advertising Confidence: 79% Arrow up

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.

It is a subset of mobile marketing.
Advertising network Confidence: 76% Arrow up

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.

The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.

The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Mobile app Confidence: 73% Arrow up

A mobile application software or mobile app is an application software designed to run on mobile devices such as smartphones and tablet computers.

Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.

Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones.

Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.

WEBSITE SPEED

✅ smaato.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

40%

smaato.com is faster than approximately 40 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #60.866 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smaato.com daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (12.6%)
  • Flag for IndonesiaIndonesia (5.4%)
  • Flag for SingaporeSingapore (3.9%)
  • Flag for IsraelIsrael (7.3%)
  • Flag for United States of AmericaUnited States of America (30.6%)
  • Flaf icon for other countryOthers (40.2%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #38.674
Flag for IndiaIndia #33.478
Flag for IndonesiaIndonesia #6.960
Flag for SingaporeSingapore #6.608
Flag for Russian FederationRussian Federation #165.262
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smaato.com looks like on a mobile device such as an iPhone.

Tablet
How smaato.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 27% #8090a0
  • 22% #8090b0
  • 18% #7080a0
  • 18% #607090
  • 5% #f0f0f0
  • 4% #90a0b0
  • 2% #d0d0e0
  • 2% #a0b0c0
  • 1% #ffffff
  • 1% #80a0c0
  • 1% #b0d0e0
  • 0% #b0c0d0

Text/code ratio

ⓘ smaato.com's text/code ratio is 18.32%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 18.32%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 0
  • <H4> 9
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
The global ın-app advertising platform
<H2>
2nd level heading
What’s new
About smaato
Smaato publisher platform
Smaato demand platform
Our commitment to a protected mobile marketplace
SEE MORE
<H4>
4th level heading
Extensive demand
Global reach
Higher revenue
ıncrease revenues with dynamic demand
Gain access to hundreds of demand partners
SEE MORE
<H5>
5th level heading
Search
❌ Alt attributes Arrow up

We found 40 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on smaato.com https://www.smaato.com/wp-content/themes/smaato/images/smaato-logo.png 2
Image with missing alt attribute found on smaato.com ../wp-content/themes/smaato/images/homepage/spx-dashboard.png 1
- data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 ">... 2
Image with missing alt attribute found on smaato.com ../wp-content/themes/smaato/images/homepage/sdx-dashboard.png?1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on smaato.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 21.204
  • Likes 20.829
  • Shares 351
  • Comments 24

DOMAIN REGISTRAR

ⓘ Domain Registrar PSI-USA, INC. DBA DOMAIN ROBOT
ⓘ Registration Date 06/09/2005 18 years, 10 months, 20 days ago
ⓘ Last Modified 06/10/2019 4 years, 10 months, 20 days ago
ⓘ Expiration Date 06/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1005.awsdns-61.net 205.251.195.237 Flag for United StatesUnited States
ns-1201.awsdns-22.org 205.251.196.177 Flag for United StatesUnited States
ns-13.awsdns-01.com 205.251.192.13 Flag for United StatesUnited States
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 18.209.187.213
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
SHARE THIS PAGE
Guest Post - Homepage Link - Regular Page Link
Yearly Advertising - Monthly Advertising
642 Turnbuckle Dr, Redwood City CA 94063