✅ 6 criteria passed
❌ 5 criteria to solve
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Eastern Mountain Sports | Shop Outdoor Gear, Clothing, Accessories &am...
http://ems.com
Get back to nature with great deals and a huge selection of outdoor gear, clothing, equipment, accessories and more at Eastern Mountain Sports. EMS Stores
http://ems.com
Eastern Mountain Sports | Shop Outdoor Gear, Clothing, Accessories &am...
Get back to nature with great deals and a huge selection of outdoor gear, clothing, equipment, accessories and more at Eastern Mo...
No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.
| URL | Resolved URL |
| http://ems.com | https://www.ems.com/ |
| https://ems.com | HTTP header error |
| http://www.ems.com | https://www.ems.com/ |
| https://www.ems.com | https://www.ems.com/ |
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1.0 |
ⓘ The owner has associated the following topics to the website.
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by ems.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Eastern Mountain Sports Confidence: 90% 
|
|
Clothing Confidence: 71%
|
|
Sports equipment Confidence: 69%
|
|
Retail Confidence: 68% 
|
❌ ems.com website speed is slow. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 2.2 seconds.
ems.com is faster than approximately 36 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #67.839 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 India |
#194.176 |
 Russian Federation |
#104.273 |
 United States of America |
#14.132 |
 Canada |
#49.842 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
| Top level heading |
| Top brands |
| 2nd level heading |
| Connectıcut |
| Boston area |
| North conway |
| New paltz |
| Lake placıd |
| Rhode ısland |
| @easternmntnsports |
| Out•door•ify your inbox |
| 3rd level heading |
| Sign up for emails to get the latest gear deals, news & outdoor tips |
| Get 15% off your ems purchase* |
| 4th level heading |
| Plus |
| 5th level heading |
| Company ınfo |
| Customer service |
| My account |
| Newsletter |
| Call us |
| Get to know us |
| ın the spotlight |
| Our stores |
| Help center |
| Ems® gift cards |
We found 86 images on this website.
8
ALT attributes are missing on your image tags.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 8 images on ems.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| ⓘ Domain Registrar | NETWORK SOLUTIONS, LLC |
| ⓘ Registration Date | 08/28/1991 32 years, 8 months, 2 days ago |
| ⓘ Last Modified | 12/19/2017 6 years, 4 months, 7 days ago |
| ⓘ Expiration Date | 08/27/2022 Expired |
| Host | IP Address | Country |
| ns1.p01.dynect.net | 208.78.70.1 | United States |
| ns2.p01.dynect.net | 204.13.250.1 | United States |
| ns3.p01.dynect.net | 208.78.71.1 | United States |
| ns4.p01.dynect.net | 204.13.251.1 | United States |
Others (25.9%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.