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SEO Report for

December 27, 2019 10:02 PM
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8 criteria passed
3 criteria to solve


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• Category
• Online since
December 1, 1997 (explore Wayback Machine)
• Age
24 years, 4 days
• Alexa Rank
#33.142, is in the world's top 50.000 websites!
• Owner
Esselunga Spa (See more)


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on July 13, 2021.
Title Tag
Supermercati, promozioni e servizi | Esselunga
Length: 46 (recommended: 10 to 70)
Meta Description
Scopri i supermercati Esselunga, le promozioni e i servizi ogni giorno a disposizione per te.
Length: 93 (recommended: 50 to 160)
Google preview
Desktop Version

Supermercati, promozioni e servizi | Esselunga

Scopri i supermercati Esselunga, le promozioni e i servizi ogni giorno a disposizione per te.

Mobile Version

Favicon for

Supermercati, promozioni e servizi | Esselunga

Scopri i supermercati Esselunga, le promozioni e i servizi ogni giorno a disposizione per te.

Great, language/character encoding is specified: utf-8
URL Resolve
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow
viewport width=device-width, minimum-scale=1.0, maximum-scale=1.0


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Esselunga Confidence: 88% Arrow up

Esselunga S.p.A. è una società italiana della grande distribuzione organizzata operante nell'Italia settentrionale e centrale con supermercati e superstore.

È una controllata di Supermarkets Italiani.

Esselunga controlla circa l'8,7% delle vendite in supermercati e ipermercati italiani con oltre 150 punti vendita per la maggior parte concentrati in Lombardia, Toscana, Piemonte ed Emilia-Romagna, oltre che a Verona, La Spezia, Roma ed Aprilia.

Supermercato Confidence: 75% Arrow up

Il supermercato rappresenta una tipologia di operatore della grande distribuzione organizzata (GDO).

È caratterizzato dall'essere un punto vendita al dettaglio a libero servizio di prodotti di largo consumo con una superficie compresa tra e i.

WEBSITE SPEED website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 2.3 seconds.

Speed Percentile

38% is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #33.142 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for

Daily visitors by country

  • daily visitors distribution - Total: 1 country
  • Flag for ItalyItaly (94.0%)
  • Flaf icon for other countryOthers (6%)

Traffic country ranks

Country Rank
Flag for ItalyItaly #989


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #ffffff
  • 18% #f0f0f0
  • 7% #e0f0f0
  • 5% #204060
  • 3% #f0ffff
  • 3% #103050
  • 2% #b0d0f0
  • 2% #000000
  • 2% #0060a0
  • 2% #e0e0f0
  • 2% #e05050
  • 1% #005090

Text/code ratio's text/code ratio is 5.58%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.58%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 21
  • <H4> 21
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

2nd level heading
Gentile cliente
Ricerca nel sito

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Per te 100 mini 5 porte e più di 300.000 altri premi
Esselunga accende l'albero di natale di milano
Premiati con il catalogo fìdaty
Telethon - la cura come a casa
A teatro con fìdaty

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Fino al 31 dicembre
Ti aspettiamo in piazza duomo fino al 6 gennaio
Tanti idee originali fino al 12 aprile 2020
Ad oggi sono stati donati 64.130 € con il catalogo fìdaty
ı migliori spettacoli di teatro e musica
Alt attributes Arrow up

We found 34 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.703
  • Likes 982
  • Shares 5.458
  • Comments 263
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Domain Registrar EPRESS-REG
Registration Date 12/01/1997 24 years, 4 days ago
Last Modified 10/27/2019 2 years, 1 month, 9 days ago
Expiration Date 10/11/2020 Expired
Nameservers Arrow up
Host IP Address Country Flag for ItalyItaly Flag for ItalyItaly


Server map
  • Service Provider (ISP)
  • IP Address
  • Country
  • Flag for ItalyItaly
  • Region
  • Emilia-Romagna , Parma
  • Latitude and Longitude
  • 44.799 : 10.3234


The owner's whois contact information is public.
Esselunga Spa
Via Giambologna, 1
Country Code
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