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SEO Report for esselunga.it

December 27, 2019 10:02 PM
Desktop screen Desktop screenshot for esselunga.it

SEO SCORE

Favicon for esselunga.itesselunga.it
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Shopping
• Online since
December 1, 1997 (explore Wayback Machine)
• Age
22 years, 3 months, 28 days
• Alexa Rank
#33.142, esselunga.it is in the world's top 50.000 websites!
• Owner
Esselunga Spa (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from May 20, 2019 to July 13, 2021.
Title Tag
Supermercati, promozioni e servizi | Esselunga
Length: 46 (recommended: 10 to 70)
Meta Description
Scopri i supermercati Esselunga, le promozioni e i servizi ogni giorno a disposizione per te.
Length: 93 (recommended: 50 to 160)
Google preview
Desktop Version

Supermercati, promozioni e servizi | Esselunga

https://esselunga.it

Scopri i supermercati Esselunga, le promozioni e i servizi ogni giorno a disposizione per te.

Mobile Version

Favicon for esselunga.it https://esselunga.it

Supermercati, promozioni e servizi | Esselunga

Scopri i supermercati Esselunga, le promozioni e i servizi ogni giorno a disposizione per te.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow
viewport width=device-width, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by esselunga.it.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Esselunga Confidence: 88% Arrow up

Esselunga S.p.A. è una società italiana della grande distribuzione organizzata operante nell'Italia settentrionale e centrale con supermercati e superstore.

È una controllata di Supermarkets Italiani.

Esselunga controlla circa l'8,7% delle vendite in supermercati e ipermercati italiani con oltre 150 punti vendita per la maggior parte concentrati in Lombardia, Toscana, Piemonte ed Emilia-Romagna, oltre che a Verona, La Spezia, Roma ed Aprilia.

Supermercato Confidence: 75% Arrow up

Il supermercato rappresenta una tipologia di operatore della grande distribuzione organizzata (GDO).

È caratterizzato dall'essere un punto vendita al dettaglio a libero servizio di prodotti di largo consumo con una superficie compresa tra e i.

WEBSITE SPEED

esselunga.it website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

38%

esselunga.it is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #33.142 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for esselunga.it

Daily visitors by country

  • esselunga.it daily visitors distribution - Total: 1 country
  • Flag for ItalyItaly (94.0%)
  • Flaf icon for other countryOthers (6%)

Traffic country ranks

Country Rank
Flag for ItalyItaly #989

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How esselunga.it looks like on a mobile device such as an iPhone.

Tablet
How esselunga.it looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #ffffff
  • 18% #f0f0f0
  • 7% #e0f0f0
  • 5% #204060
  • 3% #f0ffff
  • 3% #103050
  • 2% #b0d0f0
  • 2% #000000
  • 2% #0060a0
  • 2% #e0e0f0
  • 2% #e05050
  • 1% #005090

Text/code ratio

esselunga.it's text/code ratio is 5.58%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.58%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 21
  • <H4> 21
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Gentile cliente
Ricerca nel sito
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Per te 100 mini 5 porte e più di 300.000 altri premi
Esselunga accende l'albero di natale di milano
Premiati con il catalogo fìdaty
Telethon - la cura come a casa
A teatro con fìdaty
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Fino al 31 dicembre
Ti aspettiamo in piazza duomo fino al 6 gennaio
Tanti idee originali fino al 12 aprile 2020
Ad oggi sono stati donati 64.130 € con il catalogo fìdaty
ı migliori spettacoli di teatro e musica
Alt attributes Arrow up

We found 34 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on esselunga.it. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.703
  • Likes 982
  • Shares 5.458
  • Comments 263
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar EPRESS-REG
Registration Date 12/01/1997 22 years, 3 months, 28 days ago
Last Modified 10/27/2019 5 months, 3 days ago
Expiration Date 10/11/2020 6 months, 15 days from now
Nameservers Arrow up
Host IP Address Country
dns01.epress.it 81.27.130.1 Flag for ItalyItaly
dns02.epress.it 93.42.120.254 Flag for ItalyItaly

SERVER

Server map
  • Service Provider (ISP)
  • ESSELUNGA
  • IP Address
  • 185.96.117.10
  • Country
  • Flag for ItalyItaly
  • Region
  • Emilia-Romagna , Parma
  • Latitude and Longitude
  • 44.799 : 10.3234

OWNER

The owner's whois contact information is public.
Organization
Esselunga Spa
Address
Via Giambologna, 1
City
Limito
Zip
20096
State
MI
Country Code
IT
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