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Whois & Analysis for proshares.com

Dec 27, 2019 9:06 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Advisors LLC, ProFund
• Organization
ProFund Advisors LLC
• Address
7501 WISCONSIN AVE STE 1000
• City
BETHESDA
• Zip Code
20814-6527
• State
MD
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for proshares.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
ProFund Advisors LLC See more
• Category
Personal Finance  >  Mutual Funds / ETFs  >  Financial News
• Online since
• Age
21 years, 3 months, 8 days
• Alexa Rank
#197.762, proshares.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on November 17, 2020.
Title Tag
ProShares ETFs
Length: 14 (recommended: 10 to 70)
Meta Description
ProShares is a leading provider of exchange traded funds (ETFs) designed to help investors reduce volatility, manage risk and enhance returns.
Length: 142 (recommended: 50 to 160)
Google preview
Desktop Version

ProShares ETFs

https://proshares.com

ProShares is a leading provider of exchange traded funds (ETFs) designed to help investors reduce volatility, manage risk and enhance returns.

Mobile Version

https://proshares.com

ProShares ETFs

ProShares is a leading provider of exchange traded funds (ETFs) designed to help investors reduce volatility, manage risk and enha...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by proshares.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Volatility (finance) Confidence: 83% Arrow up

In finance, volatility (symbol σ) is the degree of variation of a trading price series over time as measured by the standard deviation of logarithmic returns.

Exchange-traded fund Confidence: 81% Arrow up

An exchange-traded fund (ETF) is an investment fund traded on stock exchanges, much like stocks.

An ETF holds assets such as stocks, commodities, or bonds, and trades close to its net asset value over the course of the trading day.

Most ETFs track an index, such as a stock index or bond index.

ETFs may be attractive as investments because of their low costs, tax efficiency, and stock-like features.

By 2013, ETFs were the most popular type of exchange-traded product.

Investor Confidence: 78% Arrow up

An investor allocates capital with the expectation of a future financial return.

Types of investments include: equity, debt securities, real estate, currency, commodity, token, derivatives such as put and call options, futures, forwards, etc.

This definition makes no distinction between those in the primary and secondary markets.

That is, someone who provides a business with capital and someone who buys a stock are both investors.

An investor who owns a stock is a shareholder.

Rate of return Confidence: 78% Arrow up

In finance, return is a profit on an investment.

It comprises any change in value and interest or dividends or other such cash flows which the investor receives from the investment.

It may be measured either in absolute terms (e.g., dollars) or as a percentage of the amount invested.

The latter is also called the holding period return.

Risk management Confidence: 75% Arrow up

Risk management is the identification, assessment, and prioritization of risks (defined in ISO 31000 as the effect of uncertainty on objectives) followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities.

Risk management’s objective is to assure uncertainty does not deflect the endeavor from the business goals.

WEBSITE SPEED

proshares.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

87%

proshares.com is faster than approximately 87 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #197.762 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • proshares.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (82.6%)
  • Flaf icon for other countryOthers (17.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #70.335

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How proshares.com looks like on a mobile device such as an iPhone.

Tablet
How proshares.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 52% #ffffff
  • 24% #f0f0f0
  • 3% #608020
  • 2% #f0ffff
  • 2% #80a050
  • 2% #107090
  • 2% #fffff0
  • 2% #90a060
  • 1% #70a0a0
  • 1% #90c0c0
  • 1% #e0e0c0
  • 1% #b0d0e0

Text/code ratio

proshares.com's text/code ratio is 5.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Create your custom watchlist
Dividend growth strategies: what they are. how to use them. where to invest.
Alt attributes Arrow up

We found 164 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on proshares.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 16
  • Likes 0
  • Shares 16
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 07/30/2003 21 years, 3 months, 8 days ago
Last Modified 08/27/2017 7 years, 2 months, 10 days ago
Expiration Date 07/30/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns20.worldnic.com 207.204.21.110 Flag for United StatesUnited States
ns19.worldnic.com 207.204.40.110 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Neovera
  • IP Address
  • 208.77.252.74
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Gainesville
  • Latitude and Longitude
  • 38.8184 : -77.6202
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