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SEO Report for

Dec 24, 2019 11:28 am
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7 criteria passed
4 criteria to solve


Make your title tag clear, concise and include your most important keywords.
Make all versions of your website point to the same URL.


• Category
• Online since
October 10, 1994 (explore Wayback Machine)
• Age
28 years, 5 months, 23 days
• Alexa Rank
#2.937, is in the world's top 5.000 websites!


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on February 20, 2021.
Title Tag
ETS Home
Length: 8 (recommended: 10 to 70)
Meta Description
ETS is committed to advancing quality and equity in education for all people worldwide through assessment development, educational research, policy studies and more.
Length: 165 (recommended: 50 to 160)
Google preview
Desktop Version

ETS Home

ETS is committed to advancing quality and equity in education for all people worldwide through assessment development, educational research, policy studies and more.

Mobile Version

Favicon for

ETS Home

ETS is committed to advancing quality and equity in education for all people worldwide through assessment development, educational...

Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1


The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Educational research Confidence: 75% Arrow up

Educational research refers to the systematic collection and analysis of data related to the field of education.

Research may involve a variety of methods.

Research may involve various aspects of education including student learning, teaching methods, teacher training, and classroom dynamics.

Educational assessment Confidence: 74% Arrow up

Educational assessment is the systematic process of documenting and using empirical data on the knowledge, skill, attitudes, and beliefs to refine programs and improve student learning.

Assessment data can be obtained from directly examining student work to assess the achievement of learning outcomes or can be based on data from which one can make inferences about learning.

Assessment is often used interchangeably with test, but not limited to tests.

Assessment can focus on the individual learner, the learning community (class, workshop, or other organized group of learners), a course, an academic program, the institution, or the educational system as a whole (also known as granularity).

The word 'assessment' came into use in an educational context after the Second World War.

Developmental psychology Confidence: 72% Arrow up

Developmental psychology is the scientific study of how and why human beings change over the course of their life.

Originally concerned with infants and children, the field has expanded to include adolescence, adult development, aging, and the entire lifespan.

This field examines change across a broad range of topics including: motor skills, cognitive development, executive functions, moral understanding, language acquisition, social change, personality, emotional development, self-concept and identity formation.

Justice Confidence: 69% Arrow up

Justice is the legal or philosophical theory by which fairness is administered.

The concept of justice differs in every culture.

An early theory of justice was set out by the Ancient Greek philosopher Plato in his work The Republic.

Advocates of divine command theory argue that justice issues from God.

In the 17th century, theorists like John Locke argued for the theory of natural law.

Thinkers in the social contract tradition argued that justice is derived from the mutual agreement of everyone concerned.

In the 19th century, utilitarian thinkers including John Stuart Mill argued that justice is what has the best consequences.

Theories of distributive justice concern what is distributed, between whom they are to be distributed, and what is the proper distribution.

Egalitarians argued that justice can only exist within the coordinates of equality.

John Rawls used a social contract argument to show that justice, and especially distributive justice, is a form of fairness.

Science policy Confidence: 68% Arrow up

Science policy is concerned with the allocation of resources for the conduct of science towards the goal of best serving the public interest.

Topics include the funding of science, the careers of scientists, and the translation of scientific discoveries into technological innovation to promote commercial product development, competitiveness, economic growth and economic development.

Science policy focuses on knowledge production and role of knowledge networks, collaborations and the complex distributions of expertise, equipment and know-how.

Understanding the processes and organizational context of generating novel and innovative science and engineering ideas is a core concern of science policy.

Science policy topics include weapons development, health care and environmental monitoring.

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

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Page Loading Time


This domain loads at the median speed of 2 seconds.

Speed Percentile

41% is faster than approximately 41 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #2.937 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (15.8%)
  • Flag for United States of AmericaUnited States of America (36.9%)
  • Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) (4.6%)
  • Flag for NigeriaNigeria (4.6%)
  • Flaf icon for other countryOthers (38.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.502
Flag for IndonesiaIndonesia #6.609
Flag for EgyptEgypt #4.872
Flag for BangladeshBangladesh #2.488
Flag for TurkeyTurkey #5.925


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #e0e0e0
  • 23% #c0b0b0
  • 8% #ffffff
  • 7% #504040
  • 3% #b0a0a0
  • 1% #c0d0e0
  • 1% #7080a0
  • 1% #f0f0f0
  • 1% #908050
  • 1% #803050
  • 0% #506080
  • 0% #505070

Text/code ratio's text/code ratio is 10.74%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.74%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 11
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
Top level heading
Corporate navigation
When people can demonstrate their potential, the possibilities are endless.
2nd level heading
All products
Educator licensure
English language learning
Higher education
K–12 student programs
3rd level heading
Educator licensure
English language learning
Higher education
K–12 student programs
Workplace & training
Alt attributes Arrow up

We found 14 images on this website.
12 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.893
  • Likes 4.530
  • Shares 933
  • Comments 430


Domain Registrar MARKMONITOR INC.
Registration Date 10/10/1994 28 years, 5 months, 23 days ago
Last Modified 06/23/2015 7 years, 9 months, 12 days ago
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • Educational Testing Service
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • Pennsylvania , Philadelphia
  • Latitude and Longitude
  • 39.9523 : -75.1638