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SEO Report for

Nov 26, 2019 1:13 am
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8 criteria passed
3 criteria to solve


Make your meta description eloquent and appealing, neither too short nor too long.
Consider adding a robots.txt file in your web server's root directory.


• Category
Arts & Entertainment  >  Books & Literature
• Online since
• Age
18 years, 9 months, 8 days
• Alexa Rank
#197.109, is in the world's top 1 million websites


Representation of an online Form

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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 12, 2020.
Title Tag
First Book Marketplace Home Page
Length: 32 (recommended: 10 to 70)
Meta Description
The First Book Marketplace is an online resource available exclusively to schools and programs registered with First Book and serving children and teens in need. The First Book Marketplace offers thousands of brand new resources at deep discounts for kids from birth to 18, including award winning and culturally inclusive books, school supplies, e-devices, teacher resources, games, and other educational products for program leaders and educators serving children and teens in need. The First Book Marketplace was created by First Book. Founded in Washington, D.C., in 1992 as a 501(c)3 nonprofit...
Length: 1924 (recommended: 50 to 160)
Google preview
Desktop Version

First Book Marketplace Home Page

The First Book Marketplace is an online resource available exclusively to schools and programs registered with First Book and serving children and teens in need. Th...

Mobile Version

Favicon for

First Book Marketplace Home Page

The First Book Marketplace is an online resource available exclusively to schools and programs registered with First Book and serv...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0


The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Children in Need Confidence: 80% Arrow up

BBC Children in Need (also promoted as ' in Wales) is the BBC's UK charity.

Since 1980 it has raised over £600 million for disabled children and young people in the UK.

One of the highlights is an annual telethon, held in November and televised on BBC One, BBC One HD, BBC Two, and BBC Two HD from 7:30 pm until 2 am.

"Pudsey Bear" is BBC Children in Need's mascot, whilst Terry Wogan was a long-standing host.

Washington, D.C. Confidence: 79% Arrow up

Washington, D.C., formally the District of Columbia and commonly referred to as "Washington", "the District", or simply "D.C.", is the capital of the United States.

E-commerce Confidence: 78% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Social enterprise Confidence: 76% Arrow up

A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well-being—this may include maximizing social impact alongside profits for external shareholders.

Social enterprises can be structured as a for-profit or non-profit, and may take the form (depending in which country the entity exists and the legal forms available) of a co-operative, mutual organization, a disregarded entity, a social business, a benefit corporation, a community interest company or a charity organization.

They can also take more conventional structures.

What differentiates social enterprises is that their social mission is as core to their success as any potential profit.

Education Confidence: 73% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 1.9 seconds.

Speed Percentile

49% is faster than approximately 49 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #197.109 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (98.0%)
  • Flaf icon for other countryOthers (4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #60.928


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #f0f0e0
  • 8% #f0f0f0
  • 7% #ff8030
  • 6% #90d0e0
  • 5% #ffd060
  • 3% #ff9040
  • 3% #00b0e0
  • 3% #f08030
  • 3% #505060
  • 2% #ffffff
  • 2% #b06040
  • 2% #20b0d0

Text/code ratio's text/code ratio is 6.24%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.24%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 11
  • <H3> 1
  • <H4> 16
  • <H5> 0
  • <H6> 0
Top level heading
First book marketplace
Fırst book resource centers (2)
Log in or create an account
2nd level heading
Diary of a wimpy kid #14: the wrecking ball (first book special edition)
A big bed for little snow
The unstoppable garrett morgan: ınventor, entrepreneur, hero
White bird: a wonder story
We are grateful: otsaliheliga
3rd level heading
What's this?
4th level heading
Featured (4)
Classroom & program supplies
Alt attributes Arrow up

We found 20 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.583
  • Likes 843
  • Shares 1.416
  • Comments 324


Registration Date 06/23/2004 18 years, 9 months, 8 days ago
Last Modified 06/24/2019 3 years, 9 months, 7 days ago
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • Cogeco Peer 1
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7056 : -73.978