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Whois & Analysis for firstdirect.com

Dec 2, 2019 2:23 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for firstdirect.com
52

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Credit / Debit & Loans
• Online since
• Alexa Rank
#34.002, firstdirect.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

Redirection
firstdirect.com redirects to https://www1.firstdirect.com
SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Online and telephone banking 24 7 365 | first direct
Length: 52 (recommended: 10 to 70)
Meta Description
Welcome to first direct, we can help you with services including Online Banking, Insurances, Credit Cards, Loans, Mortgages, Investments and Sharedealing. Find out more and join us today.
Length: 187 (recommended: 50 to 160)
Google preview
Desktop Version

Online and telephone banking 24 7 365 | first direct

http://firstdirect.com

Welcome to first direct, we can help you with services including Online Banking, Insurances, Credit Cards, Loans, Mortgages, Investments and Sharedealing. Find out m...

Mobile Version

http://firstdirect.com

Online and telephone banking 24 7 365 | first direct

Welcome to first direct, we can help you with services including Online Banking, Insurances, Credit Cards, Loans, Mortgages, Inves...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by firstdirect.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Online banking Confidence: 83% Arrow up

Online banking, also known as internet banking, e-banking or virtual banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website.

The online banking system will typically connect to or be part of the core banking system operated by a bank and is in contrast to branch banking which was the traditional way customers accessed banking services.

Telephone banking Confidence: 82% Arrow up

Telephone banking is a service provided by a bank or other financial institution, that enables customers to perform a range of financial transactions over the telephone, without the need to visit a bank branch or automated teller machine.

Telephone banking times are usually longer than branch opening times, and some financial institutions offer the service on a 24-hour basis.

Most financial institutions have restrictions on which accounts may be accessed through telephone banking, as well as a limit on the amount that can be transacted.

Mortgage loan Confidence: 77% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Credit card Confidence: 76% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Loan Confidence: 74% Arrow up

In finance, a loan is the lending of money from one individual, organization or entity to another individual, organization or entity.

A loan is a debt provided by an entity (organization or individual) to another entity at an interest rate, and evidenced by a promissory note which specifies, among other things, the principal amount of money borrowed, the interest rate the lender is charging, and date of repayment.

A loan entails the reallocation of the subject asset(s) for a period of time, between the and the .

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on firstdirect.com

TRAFFIC

This website is ranked #34.002 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • firstdirect.com daily visitors distribution - Total: 4 countries
  • Flag for GibraltarGibraltar (24.4%)
  • Flag for United States of AmericaUnited States of America (3.2%)
  • Flag for AustraliaAustralia (4.5%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (50.6%)
  • Flaf icon for other countryOthers (17.3%)

Traffic country ranks

Country Rank
Flag for GibraltarGibraltar #114
Flag for United States of AmericaUnited States of America #128.765
Flag for AustraliaAustralia #9.367
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #1.681

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How firstdirect.com looks like on a mobile device such as an iPhone.

Tablet
How firstdirect.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 78% #000000
  • 19% #ffffff
  • 3% #f0f0f0
  • 0% #707070
  • 0% #505060
  • 0% #303040
  • 0% #b0c0c0
  • 0% #d0d0e0
  • 0% #405050
  • 0% #202010
  • 0% #404050
  • 0% #304040

Text/code ratio

firstdirect.com's text/code ratio is 9.02%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.02%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 4
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Firstdirect home
<H2>
2nd level heading
First things first
Banking just the way you like it
Award winning mortgages
Say goodbye to robots
Why not switch to us?
<H3>
3rd level heading
... latest news from first direct
Personal current accounts
Overall service quality
Your money is protected by thefscs
<H4>
4th level heading
Useful information
Alt attributes Arrow up

We found 14 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on firstdirect.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 182
  • Likes 1
  • Shares 181
  • Comments 0
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