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Whois & Analysis for freshpair.com

Dec 26, 2019 3:36 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for freshpair.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
April 11, 2000 Explore Wayback Machine
• Age
24 years, 6 months, 27 days
• Alexa Rank
#106.948, freshpair.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 13, 2020.
Title Tag
Lingerie | Underwear | Freshpair
Length: 32 (recommended: 10 to 70)
Meta Description
Free Shipping - for U.S. orders over $30! Shop top Womens and Mens underwear and Lingerie brands like Calvin Klein, Wacoal, Playtex, 2xist, C-IN2 and more.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Lingerie | Underwear | Freshpair

https://freshpair.com

Free Shipping - for U.S. orders over $30! Shop top Womens and Mens underwear and Lingerie brands like Calvin Klein, Wacoal, Playtex, 2xist, C-IN2 and more.

Mobile Version

https://freshpair.com

Lingerie | Underwear | Freshpair

Free Shipping - for U.S. orders over $30! Shop top Womens and Mens underwear and Lingerie brands like Calvin Klein, Wacoal, Playte...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index
robots follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by freshpair.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Calvin Klein Confidence: 91% Arrow up

Calvin Klein Inc. is an American fashion house founded by the fashion designer Calvin Klein.

The company is headquartered in Midtown Manhattan, New York City and is currently owned by PVH.

2(x)ist Confidence: 91% Arrow up

2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches.

2XIST also launched a women's line featuring activewear, sleepwear and intimates.

The company was founded in 1991 by Gregory Sovell and is headquartered in New York City.

Playtex Confidence: 88% Arrow up

Playtex is an American brand name for undergarments, baby products, gloves, feminine products and sunscreen.

It was founded in 1947, when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products.

Playtex was the first to advertise undergarments on national television in 1955 and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977.

Freshpair Confidence: 87% Arrow up

Freshpair is a privately held online retailer of men’s underwear and women's intimate apparel headquartered in New York City.

Wacoal Confidence: 81% Arrow up

Wacoal is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto.

The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, and Goddess.

WEBSITE SPEED

freshpair.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

4.3s

This domain loads at the median speed of 4.3 seconds.

Speed Percentile

11%

freshpair.com is faster than approximately 11 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #106.948 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • freshpair.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (61.3%)
  • Flaf icon for other countryOthers (38.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #42.918

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How freshpair.com looks like on a mobile device such as an iPhone.

Tablet
How freshpair.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #000000
  • 26% #901010
  • 13% #b01020
  • 6% #ffffff
  • 4% #900010
  • 4% #00a0e0
  • 3% #903030
  • 2% #b04040
  • 2% #f0e0e0
  • 2% #f0d0d0
  • 1% #1090d0
  • 1% #d09090

Text/code ratio

freshpair.com's text/code ratio is 1.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 43
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Quickshop
Underwear (2)
T-shirts (2)
Shapewear (2)
Swimwear
Alt attributes Arrow up

We found 72 images on this website.
51 ALT attributes are missing on your image tags. The issue affects 44 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on freshpair.com //cdn.shopify.com/s/files/1/1132/2808/files/magicsillk-underwear.jpg?v=1498145008 1
Image with missing alt attribute found on freshpair.com //cdn.shopify.com/s/files/1/1132/2808/files/malebasic-underwear.jpg?v=1498143914 1
Image with missing alt attribute found on freshpair.com //cdn.shopify.com/s/files/1/1132/2808/files/men-tshirt1.jpg?v=1498143496 1
Image with missing alt attribute found on freshpair.com //cdn.shopify.com/s/files/1/1132/2808/files/men-tshirt3.jpg?v=1498143711 1
Image with missing alt attribute found on freshpair.com //cdn.shopify.com/s/files/1/1132/2808/files/men-shapewear_e2e40604-bc92-47c0-8459-208bba8707c9.jpg?v... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 51 images on freshpair.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.678
  • Likes 848
  • Shares 7.784
  • Comments 46

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 04/11/2000 24 years, 6 months, 27 days ago
Last Modified 07/28/2017 7 years, 3 months, 10 days ago
Expiration Date 12/01/2025 1 year, 25 days from now
Nameservers Arrow up
Host IP Address Country
tim.ns.cloudflare.com 173.245.59.145 Flag for United StatesUnited States
sara.ns.cloudflare.com 173.245.58.144 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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