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Whois & Analysis for sumup.com

Dec 26, 2019 3:39 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Domain Registrar
Desktop screen Desktop screenshot for sumup.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Hobbies & Interests  >  Card Games  >  Personal Finance  >  Credit / Debit & Loans
• Online since
February 11, 2004 Explore Wayback Machine
• Age
20 years, 8 months, 27 days
• Alexa Rank
#14.830, sumup.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on June 29, 2020.
Title Tag
Credit Card Readers - Accept Card Payments including EMV and NFC | SumUp
Length: 72 (recommended: 10 to 70)
Meta Description
Accept all your credit card payments. SumUp's contactless EMV terminal will solve your payment needs for the next decade. Accept EMV chip, magstripe, and NFC payments with Apple or Android smartphone.
Length: 200 (recommended: 50 to 160)
Google preview
Desktop Version

Credit Card Readers - Accept Card Payments including EMV and NFC | Sum...

https://sumup.com

Accept all your credit card payments. SumUp's contactless EMV terminal will solve your payment needs for the next decade. Accept EMV chip, magstripe, and NFC payment...

Mobile Version

https://sumup.com

Credit Card Readers - Accept Card Payments including EMV and NFC | Sum...

Accept all your credit card payments. SumUp's contactless EMV terminal will solve your payment needs for the next decade. Accept E...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
viewport width=device-width,minimum-scale=1,initial-scale=1
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sumup.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
EMV Confidence: 90% Arrow up

EMV is a technical standard for smart payment cards and for payment terminals and automated teller machines that can accept them.

EMV cards are smart cards (also called chip cards or IC cards) that store their data on integrated circuits in addition to magnetic stripes (for backward compatibility).

These include cards that must be physically inserted (or "dipped") into a reader and contactless cards that can be read over a short distance using radio-frequency identification (RFID) technology.

Payment cards that comply with the EMV standard are often called Chip and PIN or Chip and Signature cards, depending on the authentication methods employed by the card issuer.

Android (operating system) Confidence: 87% Arrow up

Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets.

Android's user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input.

In addition to touchscreen devices, Google has further developed Android TV for televisions, Android Auto for cars, and Android Wear for wrist watches, each with a specialized user interface.

Variants of Android are also used on notebooks, game consoles, digital cameras, and other electronics.

Smartphone Confidence: 87% Arrow up

A smartphone is a mobile phone (also known as cell phones or mobiles) with an advanced mobile operating system that combines features of a personal computer operating system with other features useful for mobile or handheld use.

Smartphones, which are pocket-sized, typically combine the features of a mobile phone, such as the abilities to place and receive voice calls and create and receive text messages, with those of other popular digital mobile devices like personal digital assistants (PDAs), such as an event calendar, media player, video games, GPS navigation, digital camera and digital video camera.

Smartphones can access the Internet and can run a variety of third-party software components ("apps" from places like Google Play Store or Apple App Store).

They typically have a color display with a graphical user interface that covers more than 76% of the front surface.

The display is almost always a touchscreen and sometimes additionally a touch-enabled keyboard like the Priv/Passport BlackBerrys, which enables the user to use a virtual keyboard to type words and numbers and press onscreen icons to activate "app" features.

SumUp Confidence: 86% Arrow up

SumUp is a mobile payments company headquartered in London with offices in Berlin, London, Sofia, and São Paulo.

It is mostly active in Europe, where its main competitor is iZettle.

Near field communication Confidence: 81% Arrow up

Near-field communication (NFC) is a set of communication protocols that enable two electronic devices, one of which is usually a portable device such as a smartphone, to establish communication by bringing them within 4 cm (1.6 in) of each other.

WEBSITE SPEED

sumup.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

28%

sumup.com is faster than approximately 28 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #14.830 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sumup.com daily visitors distribution - Total: 7 countries
  • Flag for SwitzerlandSwitzerland (3.4%)
  • Flag for FranceFrance (15.9%)
  • Flag for BrazilBrazil (42.2%)
  • Flag for ItalyItaly (21.6%)
  • Flag for ItalyItaly (8.4%)
  • Flaf icon for other countryOthers (8.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #157.967
Flag for United States of AmericaUnited States of America #74.383
Flag for SwitzerlandSwitzerland #2.625
Flag for FranceFrance #2.377
Flag for BrazilBrazil #907

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sumup.com looks like on a mobile device such as an iPhone.

Tablet
How sumup.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 62% #f0f0f0
  • 30% #ffffff
  • 4% #e0e0f0
  • 0% #f0a010
  • 0% #4080e0
  • 0% #f0f0ff
  • 0% #fffff0
  • 0% #f0ffff
  • 0% #a0c0f0
  • 0% #e09020
  • 0% #b0d0f0
  • 0% #000000

Text/code ratio

sumup.com's text/code ratio is 1.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 9
  • <H3> 0
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Stop losing sales. get the sumup card reader today!
<H2>
2nd level heading
Transparent pricing (2)
Superior technology
Easy use
The sumup card reader
The sumup point of sale
<H4>
4th level heading
Tap, chip or swipe– get paid every time.
Powered by the free sumup app.
Alt attributes Arrow up

We found 7 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on sumup.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 81.635
  • Likes 38.822
  • Shares 28.150
  • Comments 14.663

DOMAIN REGISTRAR

Domain Registrar UNITED DOMAINS AG
Registration Date 02/11/2004 20 years, 8 months, 27 days ago
Last Modified 12/19/2019 4 years, 10 months, 22 days ago
Expiration Date 02/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1782.awsdns-30.co.uk 205.251.198.246 Flag for United StatesUnited States
ns-728.awsdns-27.net 205.251.194.216 Flag for United StatesUnited States
ns-169.awsdns-21.com 205.251.192.169 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 13.249.11.53
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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