✅ 9 criteria passed
❌ 2 criteria to solve
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FrieslandCampina
https://frieslandcampina.com
Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrients.
https://frieslandcampina.com
FrieslandCampina
Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrien...
| Alternate URL | Hreflang |
| https://www.frieslandcampina.com/nl/ | en-GB |
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0 |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by frieslandcampina.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
FrieslandCampina Confidence: 88% 
|
|
Dairy product Confidence: 69%
|
❌ frieslandcampina.com website speed is slow. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1.3 seconds.
frieslandcampina.com is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #163.741 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 Viet Nam |
#27.221 |
 India |
#92.735 |
 Indonesia |
#8.596 |
 Nigeria |
#5.623 |
 United Arab Emirates |
#10.092 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Also view |
| 3rd level heading |
| Frieslandcampina sells majority stake in csk |
| Frieslandcampina introduces recyclable cheese pack |
| Frieslandcampina guaranteed price november 2019: 35.50 euros per 100 kilos of milk |
| Frieslandcampina organic guaranteed price november 2019: 47.00 euros per 100 kilos of milk |
| Three times 'super gold' for frieslandcampina at world cheese awards |
| Frieslandcampina continues to expand on growth market for mozzarella |
| New participants for jumpstart manure mono-fermentation installation |
We found 15 images on this website.
14
ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 14 images on frieslandcampina.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| Anchor | Type | URL |
| career | text | https://careersatfrieslandcampina.com/ |
| No anchor | empty | https://www.linkedin.com/company/frieslandcampina |
| No anchor | empty | https://www.facebook.com/frieslandcampina |
| No anchor | empty | https://twitter.com/frieslndcampina |
| No anchor | empty | https://www.youtube.com/user/frieslandcampina |
| No anchor | empty | https://vimeo.com/frieslandcampina |
| Privacy policy | text | https://privacy.frieslandcampina.com/english/frieslandcampina-privacy-policy/ |
| Cookie policy | text | https://privacy.frieslandcampina.com/english/frieslandcampina-cookie-policy/ |
| Transparency policy | text | https://privacy.frieslandcampina.com/english/frieslandcampina-transparency/ |
| ⓘ Domain Registrar | CSC CORPORATE DOMAINS, INC. |
| ⓘ Registration Date | 12/18/2007 16 years, 10 months, 20 days ago |
| ⓘ Last Modified | 12/14/2018 5 years, 10 months, 24 days ago |
| ⓘ Expiration Date | 12/18/2019 Expired |
| Host | IP Address | Country |
| ns3.domainnetwork.com | 69.36.145.33 |  United States |
| ns.domainnetwork.se | 156.154.130.100 | United States |
| ns2.domainnetwork.se | 156.154.130.100 | United States |
| Domain |
Others (29.7%)
Netherlands
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.