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Whois & Analysis for frieslandcampina.com

Nov 24, 2019 8:18 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Friesland Brands
• Organization
Campina Nederland Holding B.V.
• Address
Stationsplein 4
• City
Amersfoort
• Zip Code
3818 LE
• State
.
• Country Code
NL
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for frieslandcampina.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Campina Nederland Holding B.V. See more
• Category
Health & Fitness  >  Nutrition
• Online since
December 18, 2007 Explore Wayback Machine
• Age
16 years, 4 months, 3 days
• Alexa Rank
#163.741, frieslandcampina.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on May 8, 2020.
Title Tag
FrieslandCampina
Length: 16 (recommended: 10 to 70)
Meta Description
Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrients.
Length: 133 (recommended: 50 to 160)
Google preview
Desktop Version

FrieslandCampina

https://frieslandcampina.com

Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrients.

Mobile Version

https://frieslandcampina.com

FrieslandCampina

Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrien...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.frieslandcampina.com/nl/ en-GB
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by frieslandcampina.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
FrieslandCampina Confidence: 88% Arrow up

FrieslandCampina is a Dutch dairy cooperative.

It is the result of a merger between Royal Friesland Foods and Campina in December 2008.

Main brands include Friesche Vlag (or Frisian Flag in Indonesia), Chocomel, Fristi, Dutch Lady, Appelsientje, Milner, Campina, Landliebe, Optimel, Mona and "Mix'it".

FrieslandCampina is the world’s largest dairy co-operative and one of the top 5 dairy companies in the world with annual revenue of 11.4 billion euros.

FrieslandCampina has offices in 28 countries and employs a total of 21,186 people.

FrieslandCampina’s products find their way to more than 100 countries.

Dairy product Confidence: 69% Arrow up

Dairy products or milk products are a type of food produced from or containing the milk of mammals, primarily cattle, water buffaloes, goats, sheep, and camels.

Dairy products include food items such as yogurt, cheese, and butter.

A facility that produces dairy products is known as a dairy, or dairy factory.

Dairy products are consumed worldwide, with the exception of much of East and Southeast Asia and also some parts of central Africa.

WEBSITE SPEED

frieslandcampina.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

70%

frieslandcampina.com is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #163.741 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • frieslandcampina.com daily visitors distribution - Total: 5 countries
  • Flag for Viet NamViet Nam (5.2%)
  • Flag for IndiaIndia (14.6%)
  • Flag for IndonesiaIndonesia (18.5%)
  • Flag for NigeriaNigeria (26.5%)
  • Flag for United Arab EmiratesUnited Arab Emirates (5.5%)
  • Flaf icon for other countryOthers (29.7%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #27.221
Flag for IndiaIndia #92.735
Flag for IndonesiaIndonesia #8.596
Flag for NigeriaNigeria #5.623
Flag for United Arab EmiratesUnited Arab Emirates #10.092

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How frieslandcampina.com looks like on a mobile device such as an iPhone.

Tablet
How frieslandcampina.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 49% #ffffff
  • 10% #f0f0f0
  • 7% #f0e0d0
  • 5% #f0f0e0
  • 3% #502000
  • 3% #f0ffff
  • 2% #402000
  • 2% #603000
  • 2% #f0c020
  • 2% #e0b020
  • 1% #fffff0
  • 1% #f0f0d0

Text/code ratio

frieslandcampina.com's text/code ratio is 7.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Also view
<H3>
3rd level heading
Frieslandcampina sells majority stake in csk
Frieslandcampina introduces recyclable cheese pack
Frieslandcampina guaranteed price november 2019: 35.50 euros per 100 kilos of milk
Frieslandcampina organic guaranteed price november 2019: 47.00 euros per 100 kilos of milk
Three times 'super gold' for frieslandcampina at world cheese awards
Alt attributes Arrow up

We found 15 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on frieslandcampina.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.567
  • Likes 347
  • Shares 1.080
  • Comments 140

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/18/2007 16 years, 4 months, 3 days ago
Last Modified 12/14/2018 5 years, 4 months, 7 days ago
Expiration Date 12/18/2019 Expired
Nameservers Arrow up
Host IP Address Country
ns3.domainnetwork.com 69.36.145.33 Flag for United StatesUnited States
ns.domainnetwork.se 156.154.130.100 Flag for United StatesUnited States
ns2.domainnetwork.se 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • XL Network
  • IP Address
  • 141.138.202.140
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • South Holland , Rotterdam
  • Latitude and Longitude
  • 51.9257 : 4.47613
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