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Whois & Analysis for fruit.com

Jan 14, 2020 6:32 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Fruit of the Loom, Inc. a New York Corporation
• City
Bowling Green
• Zip Code
42103
• State
KY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for fruit.com
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Fruit of the Loom, Inc. a New York Corporation See more
• Category
Shopping
• Online since
• Age
29 years, 1 month, 17 days
• Alexa Rank
#178.245, fruit.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on November 22, 2020.
Title Tag
Underwear, Socks and Activewear for Men, Women and Kids | Fruit of the Loom, Inc. | Fruit
Length: 92 (recommended: 10 to 70)
Meta Description
Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is perfect for everyone.
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Underwear, Socks and Activewear for Men, Women and Kids | Fruit of...

https://fruit.com

Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is perfect for everyone.

Mobile Version

https://fruit.com

Underwear, Socks and Activewear for Men, Women and Kids | Fruit of...

Shop underwear, undershirts, activewear & socks for men, women and kids at Fruit of the Loom. Our comfortable underwear is...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by fruit.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fruit of the Loom Confidence: 91% Arrow up

Fruit of the Loom is an American company that manufactures clothing, particularly underwear.

The company's world headquarters is in Bowling Green, Kentucky.

It is currently a subsidiary of Berkshire Hathaway.

Undergarment Confidence: 75% Arrow up

Undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer.

They serve to keep outer garments from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it.

In cold weather, long underwear is sometimes worn to provide additional warmth.

Special types of undergarments have religious significance.

Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing.

If made of suitable material or textile, some undergarments can serve as nightwear or swimsuits, and some are intended for sexual attraction or visual appeal.

Sock Confidence: 74% Arrow up

A sock is an item of clothing worn on the feet and often covering the ankle or some part of the calf.

Some type of shoe or boot is typically worn over socks.

In ancient times, socks were made from leather or matted animal hair.

In the late 16th century, machine-knit socks were first produced.

Until 1800 both hand knitting and machine knitting were used to produce socks, but after 1800, machine knitting became the predominant method.

Undershirt Confidence: 74% Arrow up

An undershirt is an article of underwear worn underneath a dress shirt intended to protect it from body sweat and odors.

Alternatively, it may be worn to protect the body from stiff or otherwise uncomfortable fabric that a person may be required to wear (such as a mandatory work uniform).

It can have short sleeves or be sleeveless.

The term most commonly refers to upper-body wear worn by males.

This article of clothing typically has a low, round neckline that can be worn for athletic purposes.

Sportswear (activewear) Confidence: 73% Arrow up

Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise.

Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.

WEBSITE SPEED

fruit.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

fruit.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #178.245 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • fruit.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (69.9%)
  • Flaf icon for other countryOthers (30.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #79.390

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How fruit.com looks like on a mobile device such as an iPhone.

Tablet
How fruit.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 12% #204060
  • 9% #001020
  • 8% #203040
  • 7% #f0f0f0
  • 6% #103050
  • 5% #e0e0e0
  • 3% #002040
  • 2% #b0c0c0
  • 1% #d0a080
  • 1% #fffff0
  • 1% #c08060

Text/code ratio

fruit.com's text/code ratio is 1.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

fruit.com currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 126 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on fruit.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.713
  • Likes 209
  • Shares 1.417
  • Comments 87

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/05/1995 29 years, 1 month, 17 days ago
Last Modified 11/15/2019 4 years, 5 months, 7 days ago
Expiration Date 03/06/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns2.cscdns.uk 204.74.111.1 Flag for United StatesUnited States
udns1.cscdns.net 204.74.66.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.121.8.241
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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