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Whois & Analysis for mothercare.com

Nov 17, 2019 11:16 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Technical Services Manager
• Organization
Mothercare Global Brand Limited
• Address
Cherry Tree Road
• City
Watford
• Zip Code
WD24 6SH
• Country Code
UK
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mothercare.com
45

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Mothercare Global Brand Limited See more
• Category
Shopping
• Online since
December 5, 1997 Explore Wayback Machine
• Age
26 years, 11 months, 3 days
• Alexa Rank
#75.100, mothercare.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Pushchairs, Baby and Maternity Clothes from Mothercare
Length: 54 (recommended: 10 to 70)
Meta Description
Mothercare is the UK’s number one retailer for Prams, Pushchairs, Car Seats, Baby Clothes, Maternity Clothes, Nursery Furniture, Toys & Gifts.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Pushchairs, Baby and Maternity Clothes from Mothercare

http://mothercare.com

Mothercare is the UK’s number one retailer for Prams, Pushchairs, Car Seats, Baby Clothes, Maternity Clothes, Nursery Furniture, Toys & Gifts.

Mobile Version

http://mothercare.com

Pushchairs, Baby and Maternity Clothes from Mothercare

Mothercare is the UK’s number one retailer for Prams, Pushchairs, Car Seats, Baby Clothes, Maternity Clothes, Nursery Furniture, T...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mothercare.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mothercare Confidence: 85% Arrow up

Mothercare plc is a British retailer which specialises in products for expectant mothers and in general merchandise for children up to 8 years old.

It is listed on the London Stock Exchange and is a constituent of the FTSE SmallCap Index.

Furniture Confidence: 70% Arrow up

Furniture refers to movable objects intended to support various human activities such as seating (e.g., chairs, stools, and sofas), eating (tables), and sleeping (e.g., beds).

Furniture is also used to hold objects at a convenient height for work (as horizontal surfaces above the ground, such as tables and desks), or to store things (e.g., cupboards and shelves).

Furniture can be a product of design and is considered a form of decorative art.

In addition to furniture's functional role, it can serve a symbolic or religious purpose.

It can be made from many materials, including metal, plastic, and wood.

Furniture can be made using a variety of woodworking joints which often reflect the local culture.

Baby transport Confidence: 69% Arrow up

Various methods of transporting children have been used in different cultures and times.

These methods include prams, infant car seats, portable bassinets (carrycots in British English), strollers (pushchairs), slings, backpacks, baskets, and bicycle carriers.

Retail Confidence: 68% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Toy Confidence: 66% Arrow

WEBSITE SPEED

mothercare.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

50%

mothercare.com is faster than approximately 50 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #75.100 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mothercare.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (9.5%)
  • Flag for United States of AmericaUnited States of America (4.0%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (48.2%)
  • Flaf icon for other countryOthers (38.3%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #18.241
Flag for IndiaIndia #64.822
Flag for United States of AmericaUnited States of America #239.399
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #85.429
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #2.539

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mothercare.com looks like on a mobile device such as an iPhone.

Tablet
How mothercare.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #ffffff
  • 9% #fff000
  • 5% #902080
  • 4% #000000
  • 4% #706010
  • 4% #fff010
  • 3% #fffff0
  • 3% #f0f0f0
  • 2% #c0b020
  • 2% #a0a020
  • 2% #f0e020
  • 2% #d01050

Text/code ratio

mothercare.com's text/code ratio is 8.42%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.42%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 12
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Mothercare homepage link
<H3>
3rd level heading
Maternity
Clothing
Nursery furniture
Bedding
Pushchairs
Alt attributes Arrow up

We found 74 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on mothercare.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 26.979
  • Likes 3.456
  • Shares 17.505
  • Comments 6.018

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/05/1997 26 years, 11 months, 3 days ago
Last Modified 11/08/2019 4 years, 12 months ago
Expiration Date 12/04/2019 Expired
Nameservers Arrow up
Host IP Address Country
dns1.cscdns.net 209.112.114.33 Flag for NetherlandsNetherlands
dns2.cscdns.net 69.36.145.33 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Corporation Service Company
  • IP Address
  • 165.160.15.20
  • Country
  • Flag for United StatesUnited States
  • Region
  • Nevada , Las Vegas
  • Latitude and Longitude
  • 36.2551 : -115.238
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