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Whois & Analysis for generalmills.com

Nov 16, 2019 10:05 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for generalmills.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
General Mills See more
• Category
Food & Drink
• Online since
August 18, 1997 Explore Wayback Machine
• Age
27 years, 3 months, 1 day
• Alexa Rank
#56.204, generalmills.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on June 7, 2020.
Title Tag
General Mills: A U.S.-based food company. We serve the world by making food people love, providing quality brands in more than 100 countries on six continents.
Length: 159 (recommended: 10 to 70)
Meta Description
General Mills: A U.S.-based food company. We serve the world by making food people love, providing quality brands in more than 100 countries on six continents.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

General Mills: A U.S.-based food company. We serve the world by making...

https://generalmills.com

General Mills: A U.S.-based food company. We serve the world by making food people love, providing quality brands in more than 100 countries on six continents.

Mobile Version

https://generalmills.com

General Mills: A U.S.-based food company. We serve the world by making...

General Mills: A U.S.-based food company. We serve the world by making food people love, providing quality brands in more than 100...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by generalmills.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
General Mills Confidence: 88% Arrow up

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

The company markets many well-known North American brands, such as Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms.

Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.

Food industry Confidence: 63% Arrow up

The Food Industry is a complex, global collective of diverse businesses that supply most of the food consumed by the world population.

Only subsistence farmers, those who survive on what they grow, and hunter-gatherers can be considered outside of the scope of the modern food industry.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on generalmills.com

TRAFFIC

This website is ranked #56.204 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • generalmills.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (72.1%)
  • Flag for CanadaCanada (8.5%)
  • Flag for IndiaIndia (3.2%)
  • Flaf icon for other countryOthers (16.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #13.819
Flag for CanadaCanada #14.613
Flag for IndiaIndia #103.712

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How generalmills.com looks like on a mobile device such as an iPhone.

Tablet
How generalmills.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 51% #f0f0f0
  • 12% #ffffff
  • 7% #20a0d0
  • 5% #1060a0
  • 4% #c0c0b0
  • 2% #a09080
  • 2% #80a0b0
  • 1% #906040
  • 1% #805030
  • 1% #80b0c0
  • 1% #70c030
  • 1% #3070b0

Text/code ratio

generalmills.com's text/code ratio is 8.40%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.40%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 3
  • <H3> 9
  • <H4> 3
  • <H5> 0
  • <H6> 9
<H1>
Top level heading
Trained food tasters
Tailgate nation
Star wars cereal is back
Global responsibility
Serving the world
<H2>
2nd level heading
Cheerios earns four lions
Stock nyse
Company news
<H3>
3rd level heading
Strawberry dessert claims top contest prize
Frightful family fun with monster cereals
Exploring regenerative agriculture on the farm
Celebrating 60 years of the trix rabbit
Wafer bars get a nature valley makeover
<H4>
4th level heading
Contact us
Useful links
Pdf downloads
<H6>
6th level heading
Bold and broad action needed to ensure food is well grown and well used
Future of food and agriculture
Food companies put supply chains under a microscope
Honey nut cheerios partners with human rights campaign in fight for lgbtq equality
Sustainability in the fields
Alt attributes Arrow up

We found 13 images on this website.
13 ALT attributes are missing on your image tags. The issue affects 12 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 13 images on generalmills.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 326
  • Likes 92
  • Shares 169
  • Comments 65

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/18/1997 27 years, 3 months, 1 day ago
Last Modified 08/13/2018 6 years, 3 months, 6 days ago
Expiration Date 08/17/2020 Expired
Nameservers Arrow up
Host IP Address Country
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Pillsbury Company
  • IP Address
  • 153.13.148.68
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Golden Valley
  • Latitude and Longitude
  • 44.9788 : -93.3905
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