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Whois & Analysis for ghirardelli.com

Jan 15, 2020 10:52 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY, REDACTED FOR PRIVACY, REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
REDACTED FOR PRIVACY
• Country Code
REDACTED FOR PRIVACY
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for ghirardelli.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Desserts & Baking
• Online since
• Age
25 years, 10 months, 1 day
• Alexa Rank
#136.332, ghirardelli.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on June 8, 2021.
Title Tag
Ghirardelli Chocolate Company
Length: 29 (recommended: 10 to 70)
Meta Description
Ghirardelli has been inspired by our San Francisco home since 1852. Ghirardelli represents a range of truly exceptional chocolate experiences, from classic, individually wrapped SQUARES to bars to baking chips and sauces. Ghirardelli makes products in the US and controls the entire chocolate-making process from cocoa bean to finished product, which delivers the signature intense, smooth-melting taste consumers have come to know and love. Whether it be luscious Caramel, Intense & complex Dark Chocolate, or festive Peppermint Bark, there is a flavor for everyone. Ghirardelli makes Life a Bit...
Length: 609 (recommended: 50 to 160)
Google preview
Desktop Version

Ghirardelli Chocolate Company

https://ghirardelli.com

Ghirardelli has been inspired by our San Francisco home since 1852. Ghirardelli represents a range of truly exceptional chocolate experiences, from classic, individu...

Mobile Version

https://ghirardelli.com

Ghirardelli Chocolate Company

Ghirardelli has been inspired by our San Francisco home since 1852. Ghirardelli represents a range of truly exceptional chocolate...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ghirardelli.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cocoa bean Confidence: 92% Arrow up

The cocoa bean, also called cacao bean, cocoa, and cacao, is the dried and fully fermented seed of Theobroma cacao, from which cocoa solids and, because of the seed's fat, cocoa butter can be extracted.

The "beans" are the basis of chocolate, and of such Mesoamerican foods as mole and tejate.

Ghirardelli Chocolate Company Confidence: 88% Arrow up

The Ghirardelli Chocolate Company is a United States division of Swiss confectioner Lindt & Sprüngli.

The company was founded by and is named after Italian chocolatier Domenico Ghirardelli, who, after working in South America, moved to California.

The Ghirardelli Chocolate Company was incorporated in 1852, and is the third-oldest chocolate company in the United States, after Baker's Chocolate and Whitman's.

Peppermint bark Confidence: 87% Arrow up

Peppermint bark is a chocolate confection.

Generally it consists of peppermint candy pieces, such as candy canes, in white chocolate on top of dark chocolate, but peppermint bark can refer to any chocolate with peppermint candy pieces in it.

Caramel Confidence: 75% Arrow up

Caramel (or) is a beige to dark-brown confectionery product made by heating a variety of sugars.

It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard.

Dark chocolate Confidence: 75% Arrow up

Dark chocolate (also known as black chocolate or plain chocolate) is a form of chocolate which has a higher content of cocoa butter and less milk than other forms of chocolate.

Government and industry standards of what products may be labeled "dark chocolate" vary by country and market.

WEBSITE SPEED

ghirardelli.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

ghirardelli.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #136.332 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ghirardelli.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (97.7%)
  • Flaf icon for other countryOthers (4.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #32.656

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ghirardelli.com looks like on a mobile device such as an iPhone.

Tablet
How ghirardelli.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #ffffff
  • 13% #e0d0d0
  • 10% #f0e0e0
  • 8% #f0f0f0
  • 4% #c09080
  • 3% #b04060
  • 3% #d0b0b0
  • 2% #003060
  • 2% #c04070
  • 2% #fff0f0
  • 1% #f0b0b0
  • 1% #a06050

Text/code ratio

ghirardelli.com's text/code ratio is 3.48%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.48%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Homepage
<H2>
2nd level heading
_3_3074457345618263354_3074457345618319871_3074457345618270106 null
Signup for ghirardelli email
<H3>
3rd level heading
Quick links
This item has been successfully added:
Alt attributes Arrow up

We found 47 images on this website.
16 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on ghirardelli.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.402
  • Likes 615
  • Shares 1.621
  • Comments 166

DOMAIN REGISTRAR

Domain Registrar KEY-SYSTEMS GMBH
Registration Date 06/24/1998 25 years, 10 months, 1 day ago
Last Modified 06/24/2019 4 years, 10 months, 1 day ago
Expiration Date 06/23/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns.lindt.com 192.174.68.100 Flag for AustriaAustria
ns2.lindt.com 176.97.158.100 Flag for AustriaAustria

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SoftLayer
  • IP Address
  • 169.54.216.23
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Jose
  • Latitude and Longitude
  • 37.2107 : -121.807
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