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SEO Report for hap.org

December 15, 2019 6:54 AM
Desktop screen Desktop screenshot for hap.org

SEO SCORE

Favicon for hap.orghap.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Personal Finance  >  Insurance
• Online since
February 3, 1998 (explore Wayback Machine)
• Alexa Rank
#180.848, hap.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on December 31, 2019.
Title Tag
HAP | Affordable Michigan Health Insurance | Michigan Health Insurance | HAP
Length: 76 (recommended: 10 to 70)
Meta Description
Affordable Michigan health insurance plans for individuals, families, employer groups and Medicare and Medicaid members.
Length: 120 (recommended: 50 to 160)
Google preview
Desktop Version

HAP | Affordable Michigan Health Insurance | Michigan Health...

https://hap.org

Affordable Michigan health insurance plans for individuals, families, employer groups and Medicare and Medicaid members.

Mobile Version

Favicon for hap.org https://hap.org

HAP | Affordable Michigan Health Insurance | Michigan Health...

Affordable Michigan health insurance plans for individuals, families, employer groups and Medicare and Medicaid members.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hap.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Medicaid Confidence: 85% Arrow up

Medicaid in the United States is a social health care program for families and individuals with limited resources.

The Health Insurance Association of America describes Medicaid as a "government insurance program for persons of all ages whose income and resources are insufficient to pay for health care".

Medicaid is the largest source of funding for medical and health-related services for people with low income in the United States.

It is a means-tested program that is jointly funded by the state and federal governments and managed by the states, with each state currently having broad leeway to determine who is eligible for its implementation of the program.

States are not required to participate in the program, although all have since 1982.

Medicaid recipients must be U.S. citizens or legal permanent residents, and may include low-income adults, their children, and people with certain disabilities.

Poverty alone does not necessarily qualify someone for Medicaid.

Medicare (United States) Confidence: 85% Arrow up

In the United States, Medicare is a single-payer, national social insurance program administered by the US federal government since 1966, currently using about 30–50 private insurance companies across the United States under contract for administration.

United States Medicare is funded by a payroll tax, premiums and surtaxes from , and general revenue.

It provides health insurance for Americans aged 65 and older who have worked and paid into the system through the payroll tax.

It also provides health insurance to younger people with some disabilities status as determined by the Social Security Administration, as well as people with end stage renal disease and amyotrophic lateral sclerosis.

Health insurance Confidence: 76% Arrow up

Health insurance is insurance against the risk of incurring medical expenses among individuals.

By estimating the overall risk of health care and health system expenses, among a targeted group, an insurer can develop a routine finance structure, such as a monthly premium or payroll tax, to ensure that money is available to pay for the health care benefits specified in the insurance agreement.

The benefit is administered by a central organization such as a government agency, private business, or not-for-profit entity.

According to the Health Insurance Association of America, health insurance is defined as "coverage that provides for the payments of benefits as a result of sickness or injury.

It includes insurance for losses from accident, medical expense, disability, or accidental death and dismemberment" (pg.

225).

Michigan Confidence: 74% Arrow up

Michigan is a state in the Great Lakes and Midwestern regions of the United States.

The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake".

Michigan is the tenth most populous of the 50 United States, with the 11th most extensive total area (the largest state by total area east of the Mississippi River).

Its capital is Lansing, and its largest city is Detroit.

Employment Confidence: 70% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

WEBSITE SPEED

hap.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

34%

hap.org is faster than approximately 34 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #180.848 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for hap.org

Daily visitors by country

  • hap.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.2%)
  • Flaf icon for other countryOthers (4.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #48.720

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hap.org looks like on a mobile device such as an iPhone.

Tablet
How hap.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #ffffff
  • 17% #1090b0
  • 15% #f0f0f0
  • 5% #e06020
  • 4% #f0ffff
  • 3% #f0f0ff
  • 3% #c09080
  • 2% #804020
  • 2% #fffff0
  • 2% #a06030
  • 2% #c08050
  • 1% #b07040

Text/code ratio

hap.org's text/code ratio is 5.58%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.58%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 19
  • <H4> 0
  • <H5> 0
  • <H6> 3

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Show me:
Log in
Contact us (2)
<H3>
3rd level heading
Already registered? (3)
Not registered? (3)
Plans
ı'm a ...
Resources
<H6>
6th level heading
Health alliance plan (3)
Alt attributes Arrow up

We found 9 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on hap.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.877
  • Likes 50
  • Shares 2.793
  • Comments 34
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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