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SEO Report for heartland.us

November 24, 2019 3:05 AM
Desktop screen Desktop screenshot for heartland.us

SEO SCORE

Favicon for heartland.usheartland.us
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Business Software
• Online since
• Age
14 years, 11 months, 28 days
• Alexa Rank
#307.965, heartland.us is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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Use our free online form builder to create any type of form for heartland.us.

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SEO

Redirection
heartland.us redirects to https://heartlandpaymentsystems.com
SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Entrust, Inc. is valid from August 9, 2019 to July 10, 2021.
Title Tag
Credit Card Processing | Payroll | Point of Sale | Heartland Payment Systems
Length: 76 (recommended: 10 to 70)
Meta Description
Heartland provides solutions to help business owners operate efficently including credit card processing, payroll services, point of sale solutions, and lending.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Credit Card Processing | Payroll | Point of Sale | Heartland Payment S...

https://heartland.us

Heartland provides solutions to help business owners operate efficently including credit card processing, payroll services, point of sale solutions, and lending.

Mobile Version

Favicon for heartland.us https://heartland.us

Credit Card Processing | Payroll | Point of Sale | Heartland Payment S...

Heartland provides solutions to help business owners operate efficently including credit card processing, payroll services, point...

Encoding
No language/character encoding is specified
Hreflang Tags
Alternate URL Hreflang
https://www.heartlandpaymentsystems.com/ en
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by heartland.us.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Heartland Payment Systems Confidence: 89% Arrow up

Heartland Payment Systems, Inc. is a Fortune 1000 U.S.-based payment processing and technology provider.

Founded by Robert O.

Carr in 1997, Heartland Payment Systems is headquartered in Princeton, New Jersey.

Point of sale Confidence: 87% Arrow up

The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed.

At the point of sale, the merchant would calculate the amount owed by the customer and indicate the amount, and may prepare an invoice for the customer (which may be a cash register printout), and indicate the options for the customer to make payment.

It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service.

After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed, but is increasingly being dispensed with or sent electronically.

Credit card Confidence: 81% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Payroll Confidence: 74% Arrow up

A payroll is a company's list of its employees, but the term is commonly used to refer to: the total amount of money that a company pays to its employees.

Service (economics) Confidence: 74% Arrow up

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

WEBSITE SPEED

heartland.us website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

60%

heartland.us is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #307.965 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for heartland.us

Daily visitors by country

  • heartland.us daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #67.320

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How heartland.us looks like on a mobile device such as an iPhone.

Tablet
How heartland.us looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 62% #f0f0f0
  • 31% #ffffff
  • 1% #f0ffff
  • 1% #807070
  • 1% #f0f0ff
  • 1% #fff0f0
  • 1% #f0fff0
  • 0% #e0b0b0
  • 0% #f0e0e0
  • 0% #5080a0
  • 0% #c09080
  • 0% #d0a090

Text/code ratio

heartland.us's text/code ratio is 1.94%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.94%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 3
  • <H3> 6
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Our products & solutions
Security you can count on
<H2>
2nd level heading
Together we grow
We're proud of the company we keep
Ready to get started?
<H3>
3rd level heading
Community connected by commerce.
Payment
Payroll
Point of sale
Customer engagement
<H4>
4th level heading
Products
─▒ndustries
Contact
Alt attributes Arrow up

We found 30 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on heartland.us https://www.facebook.com/tr?id=1114698895346084&ev=PageView&noscript=1 2
Image with missing alt attribute found on heartland.us /-/media/heartland/components/header/aglobalpaymentscompany_identifier_grey-sm.png?modified=20180410... 3
Image with missing alt attribute found on heartland.us /-/media/heartland/images/new-payment/new-payments-revised2.png?modified=20180910143716 1
Image with missing alt attribute found on heartland.us /-/media/heartland/images/new-payroll/new-payroll-revised2.png?modified=20180910143822 1
Image with missing alt attribute found on heartland.us /-/media/heartland/images/new-pos/new-pos-revised2.png?modified=20180910143904 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on heartland.us. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.256
  • Likes 988
  • Shares 4.918
  • Comments 350
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 07/09/2005 14 years, 11 months, 28 days ago
Last Modified 04/30/2017 3 years, 2 months, 3 days ago
Nameservers Arrow up
Host IP Address Country
pdns6.ultradns.co.uk 204.74.115.1 Flag for United StatesUnited States
pdns2.ultradns.net 204.74.109.1 Flag for United StatesUnited States
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 52.179.5.7
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

BUSINESS > BUSINESS SOFTWARE COMPETITORS IN UNITED STATES

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