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SEO Report for heartmath.org

December 28, 2019 8:15 PM
Desktop screen Desktop screenshot for heartmath.org

SEO SCORE

Favicon for heartmath.orgheartmath.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Health & Fitness
• Online since
October 18, 1996 (explore Wayback Machine)
• Age
24 years, 13 days
• Alexa Rank
#222.593, heartmath.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on October 9, 2020.
Title Tag
HeartMath Institute
Length: 19 (recommended: 10 to 70)
Meta Description
HeartMath Institute is a 501(c)(3) nonprofit organization and has developed reliable, scientifically validated tools since 1991 to help people reduce and avoid stress while experiencing increased peace, satisfaction and enjoyment.
Length: 230 (recommended: 50 to 160)
Google preview
Desktop Version

HeartMath Institute

https://heartmath.org

HeartMath Institute is a 501(c)(3) nonprofit organization and has developed reliable, scientifically validated tools since 1991 to help people reduce and avoid stres...

Mobile Version

Favicon for heartmath.org https://heartmath.org

HeartMath Institute

HeartMath Institute is a 501(c)(3) nonprofit organization and has developed reliable, scientifically validated tools since 1991 to...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by heartmath.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Happiness Confidence: 74% Arrow up

Happiness is a mental or emotional state of well-being defined by positive or pleasant emotions ranging from contentment to intense joy.

Happy mental states may also reflect judgements by a person about their overall well-being.

A variety of biological, psychological, economic, religious and philosophical approaches have striven to define happiness and identify its sources.

Various research groups, including positive psychology and happiness economics are employing the scientific method to research questions about what "happiness" is, and how it might be attained.

Scientific method Confidence: 74% Arrow up

The scientific method is a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge.

To be termed scientific, a method of inquiry is commonly based on empirical or measurable evidence subject to specific principles of reasoning.

The Oxford Dictionaries Online define the scientific method as "a method or procedure that has characterized natural science since the 17th century, consisting in systematic observation, measurement, and experiment, and the formulation, testing, and modification of hypotheses".

Experiments need to be designed to test hypotheses.

The most important part of the scientific method is the experiment.

Nonprofit organization Confidence: 73% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Stress (biology) Confidence: 73% Arrow up

Physiological or biological stress is an organism's response to a stressor such as an environmental condition.

Stress is the body's method of reacting to a .

Stimuli that alter an organism's environment are responded to by multiple systems in the body.

The autonomic nervous system and hypothalamic-pituitary-adrenal (HPA) axis are two major systems that respond to stress.

The sympathoadrenal medullary (SAM) axis may activate the fight or flight response through the sympathetic nervous system, which dedicates energy to more relevant bodily systems to acute adaption to stress, while the parasympathetic nervous system returns the body to homeostasis.

The second major physiological stress, the HPA axis regulates the release of cortisol, which influences many bodily functions such as metabolic, psychological and immunological functions.

The SAM and HPA axes are regulated by a wide variety of brain regions, including the limbic system, prefrontal cortex, amygdala, hypothalamus, and stria terminalis.

Through these mechanisms, stress can alter memory functions, reward, immune function, metabolism and susceptibility to diseases.

Definitions of stress differ; however, one system proposed by Elliot and Eisdorfer suggests five types of stress.

The five types of stress are labeled "acute time limited stressors", "brief naturalistic stressors", "stressful event sequence", "chronic stressors", and "distant stressors".

Contentment Confidence: 71% Arrow up

Contentment is a mental or emotional state of satisfaction maybe drawn from being at ease in one's situation, body and mind.

Colloquially speaking, contentment could be a state of having accepted one's situation and is a milder and more tentative form of happiness.

WEBSITE SPEED

heartmath.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.8s

This domain loads at the median speed of 3.8 seconds.

Speed Percentile

15%

heartmath.org is faster than approximately 15 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #222.593 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for heartmath.org

Daily visitors by country

  • heartmath.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (46.8%)
  • Flaf icon for other countryOthers (53.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #74.258

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How heartmath.org looks like on a mobile device such as an iPhone.

Tablet
How heartmath.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #ffffff
  • 10% #103040
  • 8% #2080c0
  • 7% #d0e0f0
  • 6% #e0f0f0
  • 5% #f0f0f0
  • 5% #e0e0f0
  • 5% #f0ffff
  • 4% #90c0f0
  • 3% #104060
  • 2% #3090d0
  • 2% #80a010

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 25
  • <H3> 14
  • <H4> 1
  • <H5> 0
  • <H6> 1

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Follow us
Changing lives for a brighter future
Helping peopleconnect with their heart’s intuitive guidance
Changing lives
For a brighter future
<H3>
3rd level heading
A new social and emotional e-learning program
Our new personal well-being survey™
What is ınner balance?
Uplift your life and the lives of others. (2)
What it means to you and the world. how you can participate.
<H4>
4th level heading
Learn the secrets of the heart through the lens of science…
<H6>
6th level heading
A new social and emotional e-learning program
Alt attributes Arrow up

We found 37 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on heartmath.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.775
  • Likes 2.836
  • Shares 3.004
  • Comments 935
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 10/18/1996 24 years, 13 days ago
Last Modified 06/24/2019 1 year, 4 months, 9 days ago
Nameservers Arrow up
Host IP Address Country
melinda.ns.cloudflare.com 173.245.58.198 Flag for United StatesUnited States
algin.ns.cloudflare.com 173.245.59.61 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.24.119.64
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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