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SEO Report for hermes.cn

December 8, 2019 4:36 AM
Desktop screen Desktop screenshot for hermes.cn

SEO SCORE

Favicon for hermes.cnhermes.cn
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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Improve your social media presence. Encourage people to share your homepage.
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OVERVIEW

• Category
Non-Standard Content  >  Under Construction
• Alexa Rank
#117.413, hermes.cn is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from September 30, 2019 to September 30, 2021.
Title Tag
The official Hermès online store | Hermes China
Length: 48 (recommended: 10 to 70)
Meta Description
Discover all the collections of Hermès, fashion accessories, scarves and ties, belts and ready-to-wear, perfumes, watches and jewelry
Length: 134 (recommended: 50 to 160)
Google preview
Desktop Version

The official Hermès online store | Hermes China

https://hermes.cn

Discover all the collections of Hermès, fashion accessories, scarves and ties, belts and ready-to-wear, perfumes, watches and jewelry

Mobile Version

Favicon for hermes.cn https://hermes.cn

The official Hermès online store | Hermes China

Discover all the collections of Hermès, fashion accessories, scarves and ties, belts and ready-to-wear, perfumes, watches and jewe...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hermes.cn.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ready-to-wear Confidence: 82% Arrow up

Ready-to-wear or prêt-à-porter (often abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame.

Off-the-peg is sometimes used for items other than clothing such as handbags.

Hermès Confidence: 82% Arrow up

Hermès International S.A., Hermes of Paris, or simply Hermès is a French high fashion luxury goods manufacturer established in 1837, today specializing in leather, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready-to-wear.

Its logo, since the 1950s, is of a Duc carriage with horse.

Nadège Vanhee-Cybulski is the creative director.

Fashion accessory Confidence: 80% Arrow up

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look.

The term came into use in the 19th century.

Jewellery Confidence: 77% Arrow up

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Historically, the most widespread influence on jewellery in terms of design and style have come from Asia.

Scarf Confidence: 77% Arrow up

A scarf, also known as a Kremer, muffler or neck-wrap, is a piece of fabric worn around the neck, near the head or around the waist for warmth, cleanliness, fashion, or religious reasons.

They can come in a variety of different colours.

WEBSITE SPEED

hermes.cn website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

4.8s

This domain loads at the median speed of 4.8 seconds.

Speed Percentile

8%

hermes.cn is faster than approximately 8 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #117.413 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for hermes.cn

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hermes.cn looks like on a mobile device such as an iPhone.

Tablet
How hermes.cn looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #f0f0f0
  • 12% #a08070
  • 9% #b09080
  • 7% #908060
  • 5% #a09080
  • 2% #807050
  • 2% #c0b090
  • 2% #f0f0e0
  • 2% #605040
  • 1% #708080
  • 0% #ffffff
  • 0% #fff0f0

Text/code ratio

hermes.cn's text/code ratio is 1.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 70
  • <H3> 11
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The official hermès online store - homepage
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Qingdao hisense plaza store reopening
Our cave of wonders
Hermès on stage
Evergreen
Refined elegance
<H3>
3rd level heading
Here to help (2)
Already have an account?
Our stories (6)
Order summary
Return method
<H4>
4th level heading
Customer service (2)
Select pick up address
Select pick up time
Alt attributes Arrow up

We found 53 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 14 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on hermes.cn. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 10
  • Likes 7
  • Shares 2
  • Comments 1
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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