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Whois & Analysis for hmamarketing.com

Jan 14, 2020 4:38 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Hospitality Marketing Associates
• Organization
Hospitality Marketing Associates
• Address
PO BOX 548
• City
MONTEREY
• Zip Code
93942-0548
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for hmamarketing.com
76

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Hospitality Marketing Associates See more
• Category
Business  >  Marketing
• Online since
April 30, 1998 Explore Wayback Machine
• Age
25 years, 11 months, 24 days
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for hmamarketing.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

Redirection
hmamarketing.com redirects to https://wearehma.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on June 18, 2020.
Title Tag
Data-driven marketing solutions. Home - HMA | Intelligent Marketing
Length: 67 (recommended: 10 to 70)
Meta Description
We practice intelligent marketing, delivering customized, data-driven marketing solutions and business intelligence to clients in hospitality and beyond.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

Data-driven marketing solutions. Home - HMA | Intelligent Marketing

https://hmamarketing.com

We practice intelligent marketing, delivering customized, data-driven marketing solutions and business intelligence to clients in hospitality and beyond.

Mobile Version

https://hmamarketing.com

Data-driven marketing solutions. Home - HMA | Intelligent Marketing

We practice intelligent marketing, delivering customized, data-driven marketing solutions and business intelligence to clients in...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hmamarketing.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Business intelligence Confidence: 84% Arrow up

Business Intelligence (BI) are the set of strategies, processes, applications, data, technologies and technical architectures which are used to support the collection, analysis, presentation and dissemination of business information.

BI technologies provide historical, current and predictive views of business operations.

Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics and are capable of handling large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities.

The goal is to allow for the easy interpretation of these big data.

Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.

Digital marketing Confidence: 73% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Customer Confidence: 70% Arrow up

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

Artificial intelligence Confidence: 65% Arrow
LinkedIn Confidence: 63% Arrow

WEBSITE SPEED

hmamarketing.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

4s

This domain loads at the median speed of 4 seconds.

Speed Percentile

16%

hmamarketing.com is faster than approximately 16 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #3.040.048 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hmamarketing.com looks like on a mobile device such as an iPhone.

Tablet
How hmamarketing.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #301030
  • 36% #200020
  • 13% #ffffff
  • 1% #fff0ff
  • 1% #f0f0f0
  • 1% #f0e0f0
  • 0% #e0e0e0
  • 0% #f0e0ff
  • 0% #b090c0
  • 0% #604070
  • 0% #b090a0
  • 0% #b080b0

Text/code ratio

hmamarketing.com's text/code ratio is 2.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 2
  • <H4> 0
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
We are hma
<H2>
2nd level heading
Company
Capabilities
Contact
<H3>
3rd level heading
Data opens doors
Let’s talk
<H5>
5th level heading
We harness our 360° view to discover who. understand how. know when. design what. and write why. delivering results you can count—and count on.
Alt attributes Arrow up

We found 5 images on this website.
2 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on hmamarketing.com https://www.wearehma.com/wp-content/uploads/2019/06/hmaglow_purp_nobg.png 1
- data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on hmamarketing.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 11
  • Likes 0
  • Shares 11
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/30/1998 25 years, 11 months, 24 days ago
Last Modified 02/28/2018 6 years, 1 month, 19 days ago
Expiration Date 04/29/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns1.bluehost.com 162.159.24.80 Flag for United StatesUnited States
ns2.bluehost.com 162.159.25.175 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Unified Layer
  • IP Address
  • 70.40.218.119
  • Country
  • Flag for United StatesUnited States
  • Region
  • Utah , Provo
  • Latitude and Longitude
  • 40.2067 : -111.643
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