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SEO Report for pubwise.io

January 14, 2020 5:43 AM
Desktop screen Desktop screenshot for pubwise.io

SEO SCORE

Favicon for pubwise.iopubwise.io
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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Improve your social media presence. Encourage people to share your homepage.
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OVERVIEW

• Category
Business  >  Advertising
• Online since
November 19, 2016 (explore Wayback Machine)
• Age
3 years, 10 months, 4 days
• Alexa Rank
#117.265, pubwise.io is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on April 9, 2020.
Title Tag
Programmatic Advertising & Header Bidding | Pubwise | United States
Length: 71 (recommended: 10 to 70)
Meta Description
Utilize the most power header-as-a-service platform on the planet and integrate powerful programmatic advertising technologies effortlessly at any scale with PubWise.
Length: 166 (recommended: 50 to 160)
Google preview
Desktop Version

Programmatic Advertising & Header Bidding | Pubwise | United State...

https://pubwise.io

Utilize the most power header-as-a-service platform on the planet and integrate powerful programmatic advertising technologies effortlessly at any scale with PubWise...

Mobile Version

Favicon for pubwise.io https://pubwise.io

Programmatic Advertising & Header Bidding | Pubwise | United State...

Utilize the most power header-as-a-service platform on the planet and integrate powerful programmatic advertising technologies eff...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=980, user-scalable=yes
robots index

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by pubwise.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
United States Confidence: 71% Arrow up

The United States of America (USA), commonly known as the United States (U.S) or America, is a constitutional federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

Advertising Confidence: 69% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Technology Confidence: 66% Arrow

TRAFFIC

This website is ranked #117.265 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for pubwise.io

Daily visitors by country

  • pubwise.io daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (64.4%)
  • Flag for IsraelIsrael (23.0%)
  • Flaf icon for other countryOthers (12.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #35.963
Flag for IsraelIsrael #2.029

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How pubwise.io looks like on a mobile device such as an iPhone.

Tablet
How pubwise.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #6060a0
  • 19% #404080
  • 11% #505090
  • 9% #f0f0ff
  • 5% #302060
  • 5% #001050
  • 3% #ffffff
  • 3% #c0c0e0
  • 2% #d0d0e0
  • 2% #b0b0d0
  • 1% #a0a0c0
  • 1% #9090b0

Text/code ratio

pubwise.io's text/code ratio is 0.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 5
  • <H4> 18
  • <H5> 4
  • <H6> 1

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Optimization beyond human capability ™
<H3>
3rd level heading
Smart tools.
Powerful data.
Effortless ıntegration.
Beyond human capability.
"with header bidding, publishers are now in complete control."
<H4>
4th level heading
The pubwise core
Header-as-a-service
Managed wrapper
Spot optimization
Advanced analytics
<H5>
5th level heading
Publishers
Managers
Ssps
Contact us
<H6>
6th level heading
Susan bidel, forrester
Alt attributes Arrow up

We found 37 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on pubwise.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 11/19/2016 3 years, 10 months, 4 days ago
Last Modified 11/06/2019 10 months, 18 days ago

SERVER

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 23.236.62.147
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

BUSINESS > ADVERTISING COMPETITORS IN UNITED STATES

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