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Whois & Analysis for hotp.com

Nov 9, 2019 6:10 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Hot Off The Press, Inc.
• Organization
Hot Off The Press, Inc.
• Address
1250 NW 3RD AVE
• City
CANBY
• Zip Code
97013-3440
• State
OR
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for hotp.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Hot Off The Press, Inc. See more
• Category
Hobbies & Interests
• Online since
February 20, 1996 Explore Wayback Machine
• Age
28 years, 9 months, 1 day
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 7, 2019.
Title Tag
Hot Off The Press - The source for craft retailers and craft distributors
Length: 73 (recommended: 10 to 70)
Meta Description
Hot Off The Press is a manufacturer of craft products including scrapbooking papers, card making kits, Color Me card toppers, clear stamps, templates, cutting dies, Dazzles stickers, papier tole and die cuts. The family-owned company was founded in 1980. They sell to retailers, distributors, chain stores, TV shopping channels, catalogs and book clubs. They have won 31 Awards of Excellence from the US craft industry.
Length: 419 (recommended: 50 to 160)
Google preview
Desktop Version

Hot Off The Press - The source for craft retailers and craft distribut...

https://hotp.com

Hot Off The Press is a manufacturer of craft products including scrapbooking papers, card making kits, Color Me card toppers, clear stamps, templates, cutting dies,...

Mobile Version

https://hotp.com

Hot Off The Press - The source for craft retailers and craft distribut...

Hot Off The Press is a manufacturer of craft products including scrapbooking papers, card making kits, Color Me card toppers, clea...

Encoding
Great, language/character encoding is specified: iso-8859-1
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hotp.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Scrapbooking Confidence: 81% Arrow up

Scrapbooking is a method, an art for preserving, presenting, arranging personal and family history in the form of a book, box, card.

Typical memorabilia include photographs, printed media, and artwork.

Scrapbook albums are often decorated and frequently contain extensive journaling.

Scrapbooking is a hobby commonly practiced in many parts of the world.

Craft Confidence: 71% Arrow up

A craft is a pastime or a profession that requires particular skills and knowledge of skilled work.

In a historical sense, particularly as pertinent to the Middle Ages and earlier, the term is usually applied to people occupied in small-scale production of goods, or their maintenance, for example by tinkers.

The traditional terms craftsman and craftswoman are nowadays often replaced by artisan and rarely by craftsperson (craftspeople).

Mail order Confidence: 67% Arrow
Online shopping Confidence: 66% Arrow
Cardmaking Confidence: 66% Arrow

WEBSITE SPEED

hotp.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #10.992.194 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How hotp.com looks like on a mobile device such as an iPhone.

Tablet
How hotp.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #ffffff
  • 20% #d0d0d0
  • 6% #f0f0f0
  • 5% #000000
  • 1% #907090
  • 1% #a040a0
  • 1% #e0c0e0
  • 1% #d0a0d0
  • 1% #803080
  • 1% #905090
  • 1% #9090b0
  • 1% #603070

Text/code ratio

hotp.com's text/code ratio is 4.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Hotp winter 2018 catalog
Sparkle & shine collection
Buttercup collection
Alt attributes Arrow up

We found 38 images on this website.
35 ALT attributes are missing on your image tags. The issue affects 14 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 35 images on hotp.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 140
  • Likes 12
  • Shares 104
  • Comments 24

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/20/1996 28 years, 9 months, 1 day ago
Last Modified 02/09/2018 6 years, 9 months, 11 days ago
Expiration Date 02/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
freedns1.registrar-servers.com 45.58.122.82 Flag for United StatesUnited States
freedns2.registrar-servers.com 104.216.69.250 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Spire Technologies
  • IP Address
  • 69.168.54.5
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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