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Whois & Analysis for unilever.com

Nov 9, 2019 6:10 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Unilever Plc
• Address
Unilever House
• City
London
• Zip Code
EC4Y 0DY
• State
London
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for unilever.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Unilever Plc See more
• Category
Business  >  Green Solutions
• Online since
• Age
29 years, 7 months, 13 days
• Alexa Rank
#30.637, unilever.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on May 22, 2020.
Title Tag
Unilever global company website | Unilever Global | Unilever global company website
Length: 83 (recommended: 10 to 70)
Meta Description
At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

Unilever global company website | Unilever Global | Unilever global co...

https://unilever.com

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Mobile Version

https://unilever.com

Unilever global company website | Unilever Global | Unilever global co...

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by unilever.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Unilever Confidence: 87% Arrow up

Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom.

Its products include food, beverages, cleaning agents and personal care products.

It is the world's largest consumer goods company measured by 2012 revenue.

Unilever is the world's largest producer of food spreads, such as margarine.

Unilever is one of the oldest multinational companies, its products are available in around 190 countries.

Personal care Confidence: 70% Arrow up

Personal care or toiletries is the industry which manufactures consumer products used in personal hygiene and for beautification.

Hygiene Confidence: 69% Arrow up

Hygiene is a set of practices performed for the preservation of health.

According to the World Health Organization (WHO), "Hygiene refers to conditions and practices that help to maintain health and prevent the spread of diseases.".

Nutrition Confidence: 69% Arrow up

Nutrition is the science that interprets the interaction of nutrients and other substances in food in relation to maintenance, growth, reproduction, health and disease of an organism.

It includes food intake, absorption, assimilation, biosynthesis, catabolism and excretion.

Brand Confidence: 64% Arrow

WEBSITE SPEED

unilever.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

unilever.com is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #30.637 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • unilever.com daily visitors distribution - Total: 15 countries
  • Flag for IndiaIndia (27.8%)
  • Flag for BangladeshBangladesh (3.1%)
  • Flag for TaiwanTaiwan (7.2%)
  • Flag for United States of AmericaUnited States of America (24.2%)
  • Flaf icon for other countryOthers (37.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #8.010
Flag for IndonesiaIndonesia #24.175
Flag for EgyptEgypt #27.619
Flag for El SalvadorEl Salvador #1.280
Flag for BangladeshBangladesh #4.322

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How unilever.com looks like on a mobile device such as an iPhone.

Tablet
How unilever.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 12% #ffffff
  • 11% #0050a0
  • 10% #0060f0
  • 7% #f0f0f0
  • 4% #0080c0
  • 3% #30b0e0
  • 3% #003090
  • 3% #b0ffff
  • 2% #302020
  • 2% #f0ffff
  • 2% #1060e0
  • 2% #20a0d0

Text/code ratio

unilever.com's text/code ratio is 2.70%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.70%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 24
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Keeping our plastic in the loop
Share price
Take action
Careers at unilever
Our brands
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Why you should add a ‘to who’ to your ‘to do’ list
How a tea stain turned into a fashion opportunity
Dove moves to 100% recycled plastic bottles
Third quarter growth led by emerging markets and home care
A billion reasons to celebrate global handwashing day
Alt attributes Arrow up

We found 51 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on unilever.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 17.359
  • Likes 1.592
  • Shares 15.051
  • Comments 716

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/09/1995 29 years, 7 months, 13 days ago
Last Modified 04/06/2019 5 years, 7 months, 16 days ago
Expiration Date 04/10/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns04.unilever.com 194.60.109.74 Flag for United KingdomUnited Kingdom
dns88.unilever.com 162.61.225.191 Flag for United StatesUnited States
dns01.unilever.com 194.60.108.74 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.171.166.213
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031

BUSINESS > GREEN SOLUTIONS COMPETITORS IN IRELAND

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