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SEO Report for hsbc.bm

December 15, 2019 10:07 AM
Desktop screen Desktop screenshot for hsbc.bm

SEO SCORE

Favicon for hsbc.bmhsbc.bm
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Personal Finance
• Alexa Rank
#88.313, hsbc.bm is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 8, 2019.
Title Tag
HSBC Bermuda - Credit Cards, Accounts, Loans
Length: 44 (recommended: 10 to 70)
Meta Description
Welcome to HSBC Bermuda. find all your personal banking needs including, accounts, credit cards, loans, mortgages, investments and more.
Length: 136 (recommended: 50 to 160)
Google preview
Desktop Version

HSBC Bermuda - Credit Cards, Accounts, Loans

https://hsbc.bm

Welcome to HSBC Bermuda. find all your personal banking needs including, accounts, credit cards, loans, mortgages, investments and more.

Mobile Version

Favicon for hsbc.bm https://hsbc.bm

HSBC Bermuda - Credit Cards, Accounts, Loans

Welcome to HSBC Bermuda. find all your personal banking needs including, accounts, credit cards, loans, mortgages, investments and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hsbc.bm.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
HSBC Confidence: 86% Arrow up

HSBC Holdings PLC is a British multinational banking and financial services holding company headquartered in London, United Kingdom.

It is the world's seventh largest bank by total assets with total assets of US$2.374 trillion (as of December 2016).

It was established in its present form in London in 1991 by The Hongkong and Shanghai Banking Corporation Limited to act as a new group holding company.

The origins of the bank lie mainly in Hong Kong and to a lesser extent in Shanghai, where branches were first opened in 1865.

The HSBC name is derived from the initials of the Hongkong and Shanghai Banking Corporation.

The company was first formally incorporated in 1866.

The company continues to see both the United Kingdom and Hong Kong as its "home markets".

Bermuda Confidence: 83% Arrow up

Bermuda is a British Overseas Territory in the North Atlantic Ocean.

It is approximately east-southeast of Cape Hatteras, North Carolina; south of Cape Sable Island, Nova Scotia; and north of San Juan, Puerto Rico.

The capital city is Hamilton.

Bermuda is an associate member of CARICOM.

Mortgage loan Confidence: 80% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Retail banking Confidence: 80% Arrow up

Retail banking, also known as consumer banking, is the provision of services by a bank to individual consumers, rather than to companies, corporations or other banks.

Services offered include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards.

The term is generally used to distinguish these banking services from investment banking, commercial banking or wholesale banking.

It may also be used to refer to a division or department of a bank dealing with retail customers.

Credit card Confidence: 79% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

WEBSITE SPEED

hsbc.bm website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

28%

hsbc.bm is faster than approximately 28 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #88.313 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for hsbc.bm

Daily visitors by country

  • hsbc.bm daily visitors distribution - Total: 1 country
  • Flag for BermudaBermuda (97.7%)
  • Flaf icon for other countryOthers (4.6%)

Traffic country ranks

Country Rank
Flag for BermudaBermuda #7

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hsbc.bm looks like on a mobile device such as an iPhone.

Tablet
How hsbc.bm looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 16% #ffffff
  • 16% #e0e0f0
  • 13% #000000
  • 12% #405060
  • 7% #203040
  • 6% #304050
  • 2% #607080
  • 2% #003060
  • 2% #f0f0f0
  • 2% #e0a050
  • 1% #205070
  • 1% #907060

Text/code ratio

hsbc.bm's text/code ratio is 4.81%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.81%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 57
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Credit card promotion
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Chequing accounts (2)
Debit cards (2)
Savings accounts (2)
Hsbc premier (2)
Hsbc advance (2)
<H3>
3rd level heading
Loan rates
ınward payments
Foreign account tax compliance act (fatca)
Common reporting standards (crs)
Disclaimer
Alt attributes Arrow up

We found 8 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on hsbc.bm. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 81
  • Likes 0
  • Shares 81
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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