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SEO Report for icma.org

December 3, 2019 11:19 PM
Desktop screen Desktop screenshot for icma.org

SEO SCORE

Favicon for icma.orgicma.org
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Careers  >  Job Search
• Online since
• Age
25 years, 1 month, 7 days
• Alexa Rank
#246.958, icma.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 27, 2020.
Title Tag
icma.org
Length: 8 (recommended: 10 to 70)
Meta Description
ICMA, which was formed in 1914, is the leading association of local government professionals dedicated to creating and sustaining thriving communities throughout the world. With over 10,000 members, the organization advances professional local government through leadership, management, innovation, and ethics.
Length: 310 (recommended: 50 to 160)
Google preview
Desktop Version

icma.org

https://icma.org

ICMA, which was formed in 1914, is the leading association of local government professionals dedicated to creating and sustaining thriving communities throughout the...

Mobile Version

Favicon for icma.org https://icma.org

icma.org

ICMA, which was formed in 1914, is the leading association of local government professionals dedicated to creating and sustaining...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by icma.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ethics Confidence: 72% Arrow up

Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct.

The term ethics derives from the Ancient Greek word ἠθικός ethikos, which is derived from the word ἦθος ethos (habit, "custom").

The branch of philosophy axiology comprises the sub-branches of ethics and aesthetics, each concerned with values.

Organization Confidence: 70% Arrow up

An organization or organisation is an entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.

Local government Confidence: 68% Arrow up

Local government is a form of public administration which, in a majority of contexts, exists as the lowest tier of administration within a given state.

The term is used to contrast with offices at state level, which are referred to as the central government, national government, or (where appropriate) federal government and also to supranational government which deals with governing institutions between states.

Local governments generally act within powers delegated to them by legislation or directives of the higher level of government.

In federal states, local government generally comprises the third (or sometimes fourth) tier of government, whereas in unitary states, local government usually occupies the second or third tier of government, often with greater powers than higher-level administrative divisions.

Community Confidence: 68% Arrow up

A community is a small or large social unit (a group of people) who have something in common, such as norms, religion, values, or identity.

Often - but not always - communities share a sense of place that is situated in a given geographical area (e.g. a country, village, town, or neighborhood).

Durable relations that extend beyond immediate genealogical ties also define a sense of community.

People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at large.

Although communities are usually small relative to personal social ties (micro-level), "community" may also refer to large group affiliations (or macro-level), such as national communities, international communities, and virtual communities.

Leadership Confidence: 68% Arrow

WEBSITE SPEED

icma.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

icma.org is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #246.958 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for icma.org

Daily visitors by country

  • icma.org daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (50.7%)
  • Flag for IndiaIndia (21.0%)
  • Flaf icon for other countryOthers (28.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #89.661
Flag for IndiaIndia #102.618

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How icma.org looks like on a mobile device such as an iPhone.

Tablet
How icma.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 18% #204080
  • 15% #2080b0
  • 12% #f0f0f0
  • 7% #6070a0
  • 6% #70c0e0
  • 5% #ffffff
  • 5% #4090b0
  • 4% #203070
  • 4% #506090
  • 4% #50a0c0
  • 4% #60b0d0
  • 3% #f0ffff

Text/code ratio

icma.org's text/code ratio is 4.19%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.19%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 4
  • <H3> 3
  • <H4> 4
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
New ıcma home page
Featured news
<H2>
2nd level heading
More news subscribe
ıcmatv
Latest podcast
Latest tweets
<H3>
3rd level heading
Buıldıng a dıverse and ınclusıve professıon
Over 200+ avaılable jobs
Dıscover our global reach
<H4>
4th level heading
Get the full story before the ballot opens on january 10
The job center is the best place to start your job search in professional local government.
With over 100 projects, ıcma’s projects and programs span the globe
Subscribe to the latest from ıcma
<H6>
6th level heading
Lısten now: diversity & ınclusion at ıcma
Alt attributes Arrow up

We found 27 images on this website.
22 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on icma.org https://www.facebook.com/tr?id=1966709066945524&ev=PageView &noscript=1 1
Image with missing alt attribute found on icma.org /sites/all/themes/icma/assets/images/logo.png 1
Image with missing alt attribute found on icma.org /sites/all/themes/icma/assets/images/ICMA-print.png 1
Image with missing alt attribute found on icma.org https://creatives.sascdn.com/diff/1541/9110149/Job-Center-300x250px_downsized.jpg 1
Image with missing alt attribute found on icma.org https://www5.smartadserver.com/ac?out=nonrich&nwid=1541&siteid=152639&pgname=homepage&fmtid=35013&vi... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on icma.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.983
  • Likes 369
  • Shares 2.310
  • Comments 304
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 06/29/1995 25 years, 1 month, 7 days ago
Last Modified 03/08/2018 2 years, 5 months ago
Nameservers Arrow up
Host IP Address Country
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.3
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

CAREERS > JOB SEARCH COMPETITORS IN UNITED STATES

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