Whois & Analysis for kameleoon.com

In marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment.

A/B testing is a form of statistical hypothesis testing with two variants leading to the technical term, two-sample hypothesis testing, used in the field of statistics.

Other terms used for this method include bucket tests and split.run testing.

These terms can have a wider applicability to more than two variants, but the term A/B testing is also frequently used in the context of testing more than two variants.

In online settings, such as web design (especially user experience design), the goal of A/B testing is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).

Formally the current web page is associated with the null hypothesis.

A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B, and determining which of the two variables is more effective.

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

In electronic commerce, conversion marketing is the act of converting site visitors into paying customers.

The process of improving the conversion rate is called conversion rate optimization.

However, different sites may consider a "conversion" to be some sort of result other than a sale.

One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, for example, free shipping, to convert the visitor into a paying customer.

A company may also try to recover the abandoner through an online engagement method such as proactive chat in an attempt to assist the customer through the purchase process.

Digital media is any media that is encoded in a machine-readable format.

Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.

Computer programs and software; digital imagery, digital video; video games; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.

Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as pictures, film or audio tape.