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SEO Report for kayak.de

November 26, 2019 11:47 AM
Desktop screen Desktop screenshot for kayak.de

SEO SCORE

Favicon for kayak.dekayak.de
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Travel  >  Hotels
• Alexa Rank
#36.483, kayak.de is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 2, 2020.
Title Tag
Flüge, Hotels & Mietwagen finden | KAYAK
Length: 45 (recommended: 10 to 70)
Meta Description
KAYAK durchsucht Hunderte Reise-Websites und findet die Informationen, die du brauchst, um die beste Entscheidung bei der Flug-, Hotel- und Mietwagensuche zu treffen.
Length: 166 (recommended: 50 to 160)
Google preview
Desktop Version

Flüge, Hotels & Mietwagen finden | KAYAK

https://kayak.de

KAYAK durchsucht Hunderte Reise-Websites und findet die Informationen, die du brauchst, um die beste Entscheidung bei der Flug-, Hotel- und Mietwagensuche zu treffen...

Mobile Version

Favicon for kayak.de https://kayak.de

Flüge, Hotels & Mietwagen finden | KAYAK

KAYAK durchsucht Hunderte Reise-Websites und findet die Informationen, die du brauchst, um die beste Entscheidung bei der Flug-, H...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kayak.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
KAYAK Confidence: 73% Arrow up

KAYAK ist ein US-amerikanisches Unternehmen, dessen Hauptprodukt eine Reisesuchmaschine für Flüge, Hotels, Mietwagen und Pauschalurlaube ist.

KAYAKs Website und Apps (iOS, Android und Windows) vergleichen Flug-, Hotel-, Mietwagen- und Urlaubsangebote von Hunderten Reiseanbietern und Websites auf einmal.

WEBSITE SPEED

kayak.de website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

46%

kayak.de is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #36.483 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for kayak.de

Daily visitors by country

  • kayak.de daily visitors distribution - Total: 2 countries
  • Flag for GermanyGermany (85.7%)
  • Flaf icon for other countryOthers (14.3%)

Traffic country ranks

Country Rank
Flag for GermanyGermany #1.823
Flag for Russian FederationRussian Federation #117.115

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kayak.de looks like on a mobile device such as an iPhone.

Tablet
How kayak.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #606060
  • 16% #405060
  • 11% #ffffff
  • 5% #603020
  • 3% #f0f0f0
  • 3% #504040
  • 2% #e0e0e0
  • 1% #107090
  • 1% #604030
  • 0% #f0ffff
  • 0% #a0d0e0
  • 0% #d0f0ff

Text/code ratio

kayak.de's text/code ratio is 3.63%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.63%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 1
  • <H3> 42
  • <H4> 4
  • <H5> 0
  • <H6> 4
<H1>
Top level heading
Durchsuche hunderte websites auf einmal.
Flüge, hotels & mietwagen finden
<H2>
2nd level heading
Deine reiseplanung kann losgehen.
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Mitglieder sparen bis zu 35%
Palma de mallorca
London
Barcelona
Hamburg
<H4>
4th level heading
Passwort vergessen?
Das hat geklappt!
Melde dich an, um deinen trip zu speichern
Weiter als gast?
<H6>
6th level heading
Unternehmen
Kontakt
Mehr
Seite / währung
Alt attributes Arrow up

We found 2 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on kayak.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.147
  • Likes 143
  • Shares 1.717
  • Comments 287
  • Pinterest iconPinterest 6
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.1.29
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

TRAVEL > HOTELS COMPETITORS IN UNITED STATES

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