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SEO Report for lidl.de

November 26, 2019 11:52 AM
Desktop screen Desktop screenshot for lidl.de

SEO SCORE

Favicon for lidl.delidl.de
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Shopping
• Alexa Rank
#2.975, lidl.de is in the world's top 5.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by SwissSign AG has expired on August 14, 2021.
Title Tag
Lidl.de
Length: 7 (recommended: 10 to 70)
Meta Description
Informieren Sie sich online über neue Angebote in Ihrer LIDL-Filiale oder bestellen Sie Ihre Produkte bequem im Onlineshop ➤ Lidl.de
Length: 135 (recommended: 50 to 160)
Google preview
Desktop Version

Lidl.de

https://lidl.de

Informieren Sie sich online über neue Angebote in Ihrer LIDL-Filiale oder bestellen Sie Ihre Produkte bequem im Onlineshop ➤ Lidl.de

Mobile Version

Favicon for lidl.de https://lidl.de

Lidl.de

Informieren Sie sich online über neue Angebote in Ihrer LIDL-Filiale oder bestellen Sie Ihre Produkte bequem im Onlineshop ➤ Lidl....

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow
viewport minimum-scale=1.0, width=device-width, initial-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lidl.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Lidl Confidence: 90% Arrow up

Lidl ist der größte Discounter-Konzern weltweit und Teil der Schwarz-Gruppe mit Sitz in Neckarsulm.

Aktuell (Stand Januar 2017) betreibt Lidl ca.

11.250 Filialen in 27 Ländern.

Elektronischer Handel Confidence: 78% Arrow up

Elektronischer Handel, auch Internethandel, Onlinehandel oder E-Commerce, bezeichnet Ein- und Verkaufsvorgänge mittels Internet (oder anderer Formen von Datenfernübertragung).

Frühe Ausprägungen des elektronischen Handels fanden sich in den Online-Portalen der 1980er-Jahre, insbesondere in Form des Electronic Mall (elektronischen Einkaufszentrums) bei CompuServe.

Filiale Confidence: 78% Arrow up

Unter einer Filiale versteht man in der Wirtschaft die vom Sitz eines Unternehmens örtlich getrennte, rechtlich und wirtschaftlich jedoch unselbständige Verkaufsstelle.

Angebot (Volkswirtschaftslehre) Confidence: 75% Arrow up

Unter Angebot versteht man in der Volkswirtschaftslehre allgemein die Menge jeder Art von Gütern oder Dienstleistungen, die ein einzelner wirtschaftlicher Akteur oder eine Mehrheit von Akteuren zu einem bestimmten Preis im Austausch gegen Geld oder andere Güter und Leistungen herzugeben interessiert und bereit ist.

Produkt (Wirtschaft) Confidence: 75% Arrow up

Ein Produkt als eine erzeugte Ware oder Dienstleistung ist ein Begriff in der Betriebswirtschaft.

Es gibt je nach Fachbereich unterschiedliche Definitionen sowie verschiedene Produkttypen.

Produkt ist allerdings ein in der Wirtschaftswissenschaft eher seltener Begriff, häufiger sind je nach Fachbereich und Bedeutung z.

B.

Gut, Erzeugnis, Output / Ergebnis (einer Produktion), oder (Handels)Ware.

Insbesondere im Marketing wird allerdings explizit von Produkten gesprochen, womit alle Objekte gemeint sind, die das Unternehmen verkaufen möchte.

WEBSITE SPEED

lidl.de website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

lidl.de is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #2.975 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for lidl.de

Daily visitors by country

  • lidl.de daily visitors distribution - Total: 5 countries
  • Flag for GreeceGreece (5.5%)
  • Flaf icon for other countryOthers (94.5%)

Traffic country ranks

Country Rank
Flag for Russian FederationRussian Federation #10.310
Flag for AzerbaijanAzerbaijan #3.294
Flag for SwitzerlandSwitzerland #3.366
Flag for GreeceGreece #4.465
Flag for GreeceGreece #0

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lidl.de looks like on a mobile device such as an iPhone.

Tablet
How lidl.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #f0f0f0
  • 25% #202020
  • 12% #ffffff
  • 8% #0050a0
  • 7% #101020
  • 3% #2060b0
  • 2% #f0ffff
  • 1% #fffff0
  • 1% #1050a0
  • 1% #4070b0
  • 1% #903030
  • 1% #f0f0ff

Text/code ratio

lidl.de's text/code ratio is 9.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 8
  • <H3> 16
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
ıhr feedback an uns
Unsere aktuellen aktionen
Unsere online angebote
Unsere lidl-shop-bestseller
Rund um lidl
<H3>
3rd level heading
Alle kategorien alle produkte ansehen
Möbel & einrichtung alle produkte ansehen
Multimedia & technik alle produkte ansehen
Haushalt & küche alle produkte ansehen
Baumarkt alle produkte ansehen
<H4>
4th level heading
Willkommen bei ıhrem lidl kundenkonto
Alt attributes Arrow up

We found 46 images on this website.
17 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on lidl.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 115.973
  • Likes 88.470
  • Shares 14.430
  • Comments 13.073
  • Pinterest iconPinterest 30
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Soprado AnyCast Network
  • IP Address
  • 91.236.122.186
  • Country
  • Flag for GermanyGermany
  • Region
  • Bavaria , Munich
  • Latitude and Longitude
  • 48.1405 : 11.5219

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